Prudential Florida realty:Managing to Customer ServiceMgt. 5012 – 21st Century Management PracticesDr. Eleanor MarschkePresented by: Michael Horwitz3/19/20101Michael Horwitz – MGT 5012
Variables in customer service:Promoters – Would recommendDetractors – Would not recommendNet Promoter ScorePercentage of promoters less percentage of detractors3/19/20102Michael Horwitz – MGT 5012
About Prudential Florida RealtyWholly owned by WCI Communities, Inc.2nd largest real estate brokerage company in Florida33rd largest real estate brokerage company in the United States40 Offices in Florida – 1,900 agentsFranchisee of Prudential Real Estate Associates3/19/20103Michael Horwitz – MGT 5012
Management Theories – the good, bad, and ugly.Dependent - 	AutocraticIndependent - 	Lazze-faireInterdependent - 	Democratic3/19/20104Michael Horwitz – MGT 5012
RecommendationsAlign agents with vision, mission and values.Establish accountabilityProvide resourcesManage to increase Net Promoter Score3/19/20105Michael Horwitz – MGT 5012
In conclusion:

Analyzing Real Estate Organizations

  • 1.
    Prudential Florida realty:Managingto Customer ServiceMgt. 5012 – 21st Century Management PracticesDr. Eleanor MarschkePresented by: Michael Horwitz3/19/20101Michael Horwitz – MGT 5012
  • 2.
    Variables in customerservice:Promoters – Would recommendDetractors – Would not recommendNet Promoter ScorePercentage of promoters less percentage of detractors3/19/20102Michael Horwitz – MGT 5012
  • 3.
    About Prudential FloridaRealtyWholly owned by WCI Communities, Inc.2nd largest real estate brokerage company in Florida33rd largest real estate brokerage company in the United States40 Offices in Florida – 1,900 agentsFranchisee of Prudential Real Estate Associates3/19/20103Michael Horwitz – MGT 5012
  • 4.
    Management Theories –the good, bad, and ugly.Dependent - AutocraticIndependent - Lazze-faireInterdependent - Democratic3/19/20104Michael Horwitz – MGT 5012
  • 5.
    RecommendationsAlign agents withvision, mission and values.Establish accountabilityProvide resourcesManage to increase Net Promoter Score3/19/20105Michael Horwitz – MGT 5012
  • 6.

Editor's Notes

  • #7 Great customer service creates recommendation which creates loyalty which creates good profits which cascaces into good cutomer service and recommendations …