This document discusses master data management. It defines master data as critical business data that is cleaned, reliable, and secured. Master data is integrated into a single system of record with a single version of truth. The document discusses why companies implement master data management - to locate critical data in one place, reduce maintenance costs, and increase data quality. It also outlines different approaches to architecting master data, including centralized, co-existence, consolidation, and virtual architectures. The advantages and uses of each architecture are compared.