This was a presentation given to Shandong Cable Services on September 9, 2014 by Antigone Peyton & Jennifer Atkins, attorneys at Cloudigy Law PLLC.

1. So What’s This Big Data and
Cloud Computing Stuff?
ANTIGONE PEYTON, ESQ. & JENNIFER ATKINS, ESQ.
CLOUDIGY LAW PLLC
2014.09.09
PRESENTATION FOR
SHANDONG CABLE
INTERACTIVE SERVICES

2. Cloud Computing
On-demand, self-service
Broad network access
Resource pooling
Rapid elasticity
Measured service
NIST DEFINITION OF CLOUD COMPUTING, HTTP://CL.OUD.IM/1LSAQQW

3. CLOUD COMPUTING
CONSOLIDATION OF DATA AND COMPUTING RESOURCES

4. What is Big Data Analytics?
Distributed, parallel processing
The ability to make decisions in real time based on
analysis of available information
Can work with structured and unstructured data
Shorter time to decision point
Not data warehousing, mining, or business
intelligence

5. Big Data, Meet Cloud
Amazon Web Services
Amazon Elastic MapReduce (EMR)
Hadoop tools-programming frameworks Hive, Pig, and
Streaming
Big data environments-DynamoDB, Redshift, and
Kinesis

6. RTBDA
Real Time Big Data Analytics
Serving up customized content to users
Collecting preference and taste information,
storing it in user profile information
Customizing the customer experience, armed with
knowledge
Sharing information with third parties

7. Using the Information
Understanding consumer trends
Marketing preferences
New product and service
planning
Market and brand insights
Efficiency enhancers

8. Many options

9. That’s What They Want
Millennials watching Internet streaming video
services over traditional pay-TV
Personalized service and offerings
Serve up retail ads based on consumer Internet
surfing habits
Personal location data

10. Concerns
Privacy
Security
Intellectual property
Liability
Workforce that can interpret and leverage
information
Choking the Internet

11. QUESTIONS?

12. Antigone
Peyton, Esq.
Founder & CEO
Cloudigy Law
@AntigonePeyton
LinkedIn: http://cl.oud.im/1lS46sp

13. Privacy Implications of Big
Data & Cloud Computing

14. U.S. and E.U.
Executive Office of the U.S. President: “Big Data:
Seizing Opportunities, Preserving Values”
U.S. President’s Council of Advisors on Science &
Technology: “Big Data and Privacy: A Technological
Perspective”
E.U. “Privacy and competitiveness in the age
of big data”
E.U. “Strategy on Big Data”

15. The Privacy Bargain
Convenience of technology v. privacy concerns
Sensitivity of Information
Anonymity of Information
Physical location of the data
Regulation v. Marketplace

16. U.S.: Health, Finances, & Kids
Health Insurance Portability & Accountability Act (HIPAA)
Health Information Technology for Clinical Health Act (HITECH)
Grahm-Leach Bliley (financial data)
Children’s Online Privacy Protection Act (COPPA)
USA Patriot Act
Fair Credit Reporting Act (FCRA)
Computer Fraud and Abuse Act (CFAA)
Stored Communications Act &
Electronic Communications Privacy Act

17. E.U.: All Data Protected
Fundamental Right to Protection of Personal Data
Any information related to a natural person
Data Protection law (CFR 7 & 8; TFEU 16) – all data controllers in
the E.U. or using equipment situated in E. U. - propsal to extend to
any entity “offering goods or services” or “monitoring the behavior”
of people in the E.U.
“Legal Basis” & “Informed Consent”
Judicial remedies and potential administrative sanctions

18. Security
Health, Finances, Kids
Location data
Consumer data- purchases, viewing habits

19. Netflix case
Researchers able to
identify customers =
lawsuit and FTC
investigation
Android users v. Google – geographic data = lawsuit
U.S. v. E.U.
Is Anonymity Possible?

20. Jurisdiction in The Cloud
Location of data impacts applicable laws
Jurisdictional reach changing
Multiple applicable legal regimes

21. Consumer Culture
Privacy Bargain: When Consumers Care
Consent
Disclosure
Explanations of Data Use
Brokers v. Corporate Use

22. QUESTIONS?

23. Jennifer
Atkins, Esq.
Cloudigy Law
@jsandsatkins
LinkedIn: linkedin.com/in/jennifersatkins