Be the first to like this
Innovative opportunities, such as genomic research and the Internet of Things, are better able to achieve their enormous market potential by diminishing expenses, time-spent and data loss from current de-identification and data minimization practices. By addressing the concerns of governmental organizations charged with protecting the rights of data subjects with new technology controls, organizations can save money and conduct better research while minimizing out-of-pocket and opportunity costs associated with data privacy.
The Anonos approach avoids the pitfalls of both full and zero privacy environments. Full privacy leads to lack of data, an unclear picture and no personalized experiences for the data subjects while zero privacy actually reduces the value of data because it does not eliminate anyone or anything, leaving too many choices and “noisy” data while exposing data subjects to potential discrimination and harm.