Awareness and use of ORS in treatment of childhood diarrhea among mothers in ...JSI
- The average age of mothers/caregivers was 27 years. 22.4% of children had diarrhea, with 81% of those cases treated.
- Among mothers of children treated with other drugs, about 60% were aware of ORS while 40% had not heard of ORS or didn't know. Knowledge of zinc was very low at 5.8%.
- Only 1 case of diarrhea was treated using both zinc and ORS. 25% of treated children received ORS.
The document discusses improving marketing strategies at AIESEC by empowering customers and making information more accessible. Currently, AIESEC hides important information from customers, acting as a bottleneck. The proposed solution is consumer-driven marketing that gives customers direct access to the information they need. This is achieved by tracking customers through the various stages of the process from initial contact to becoming customers. Automated systems and customized emails are used to guide customers through the stages in a simple, online process and close conversions faster. Analytics also provide insights to improve local and national marketing strategies.
This document summarizes a presentation about bringing together revenue management and digital marketing. It discusses how the two areas can have a symbiotic relationship through analysis, optimization, forecasting, pricing, marketing to customers, distribution, and addressing challenges. The presentation also provides examples of how to use customer data and digital strategies to acquire guests and examples of using Facebook for marketing like custom audiences. It emphasizes collaboration, common goals and terminology, data integrity, transparency, and continuous improvement to successfully analyze data.
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren GrayLoren Gray, CHDM
The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Are We There Yet? Create, Manage & Measure Your Web Campaign SuccessJoel Dixon
Content is king but not all content is created equal. Social media has added another medium for this content but creating and analyzing this content requires the right context and the right tools. This session will focus on the evolution of website redesigns, managing content via a CMS, the advent of Google Analytics for visitor tracking and now what are keys to helping you maximize your web content and social media strategies.
The document discusses product packaging and marketing. It provides guidance on defining the product, understanding the customer, and developing a process to attract customers, convert them into leads, and close sales. Key aspects covered include analyzing data to set goals and identify target markets, customizing messages for different channels, tracking customer progression from stranger to promoter, and ensuring the overall marketing approach aligns with supply and demand.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
Awareness and use of ORS in treatment of childhood diarrhea among mothers in ...JSI
- The average age of mothers/caregivers was 27 years. 22.4% of children had diarrhea, with 81% of those cases treated.
- Among mothers of children treated with other drugs, about 60% were aware of ORS while 40% had not heard of ORS or didn't know. Knowledge of zinc was very low at 5.8%.
- Only 1 case of diarrhea was treated using both zinc and ORS. 25% of treated children received ORS.
The document discusses improving marketing strategies at AIESEC by empowering customers and making information more accessible. Currently, AIESEC hides important information from customers, acting as a bottleneck. The proposed solution is consumer-driven marketing that gives customers direct access to the information they need. This is achieved by tracking customers through the various stages of the process from initial contact to becoming customers. Automated systems and customized emails are used to guide customers through the stages in a simple, online process and close conversions faster. Analytics also provide insights to improve local and national marketing strategies.
This document summarizes a presentation about bringing together revenue management and digital marketing. It discusses how the two areas can have a symbiotic relationship through analysis, optimization, forecasting, pricing, marketing to customers, distribution, and addressing challenges. The presentation also provides examples of how to use customer data and digital strategies to acquire guests and examples of using Facebook for marketing like custom audiences. It emphasizes collaboration, common goals and terminology, data integrity, transparency, and continuous improvement to successfully analyze data.
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren GrayLoren Gray, CHDM
The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Are We There Yet? Create, Manage & Measure Your Web Campaign SuccessJoel Dixon
Content is king but not all content is created equal. Social media has added another medium for this content but creating and analyzing this content requires the right context and the right tools. This session will focus on the evolution of website redesigns, managing content via a CMS, the advent of Google Analytics for visitor tracking and now what are keys to helping you maximize your web content and social media strategies.
The document discusses product packaging and marketing. It provides guidance on defining the product, understanding the customer, and developing a process to attract customers, convert them into leads, and close sales. Key aspects covered include analyzing data to set goals and identify target markets, customizing messages for different channels, tracking customer progression from stranger to promoter, and ensuring the overall marketing approach aligns with supply and demand.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Grow Your Organization through Hyper-Focused Target MarketsHighRoad Solution
Many associations are finding themselves with an aging population, declining revenue and lack of verve. Facing new pressures to become data-driven, gain greater member insight and practice predictive marketing, associations are under even more pressure than ever to evolve. Hear how one organization threw out their traditional marketing playbook and reset their membership, product and service strategies. Learn how to get hyper-focused with your own target markets and how to gain both stakeholder and internal staff adoption to create serious change.
HighRoad U Webinar: Gaining New Leads Through eBooksHighRoad Solution
This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
The Canadian Gaming Summit: My Presentation on Allan Petrilli
The document discusses building a balanced marketing ecosystem using both traditional and digital marketing channels. It recommends starting with existing internal assets and customer data, then diversifying the acquisition strategy to include more digital channels like SEO, PPC, affiliates, social media and apps. The strategy should integrate new and existing channels, test campaigns, track performance on all channels, and constantly re-evaluate and optimize based on results. The goal is to increase reach, engagement and accessibility through an integrated approach combining online and offline tactics for new customer acquisition, cross-platform marketing and retention.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
The Media Consortium 2014 Conference: Revenue PanelLisa Skube
This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).
Marc Munier from email marketing providers Pure360 and Seatwave team up at a DMA Masterclass to share advice and insight into how marketers can grow their email marketing lists and use them for the best results.
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Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Your AdWords interface is always changing, as Google keeps adding more targeting options. Problem is, the current interface reporting platform can be confusing to downright deceptive. See how to use segmentation to get the real story on your performance.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
Understanding your website users and how to drive their behavior is a fundamental imperative to the success of your online marketing initiatives. See the details behind understanding user intent and behavior — using real-life examples.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
Onetomarket | How to benefit from developments onlinesearch congress
The document summarizes key points from a presentation on search engine optimization and social media marketing. It discusses the importance of local search and optimizing businesses to show up locally in search results. It also covers the rise of social networks and how marketers can join conversations on platforms like Facebook and Twitter to engage with customers. Analytics are discussed as a way to measure website traffic, conversions, and determine the success of marketing efforts.
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
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In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
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Many associations are finding themselves with an aging population, declining revenue and lack of verve. Facing new pressures to become data-driven, gain greater member insight and practice predictive marketing, associations are under even more pressure than ever to evolve. Hear how one organization threw out their traditional marketing playbook and reset their membership, product and service strategies. Learn how to get hyper-focused with your own target markets and how to gain both stakeholder and internal staff adoption to create serious change.
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This month we'll explore the topic of Gaining New Leads through eBooks. Join us for this webinar as we get an overview of how important gaining new leads through eBooks is for your organization.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
The Canadian Gaming Summit: My Presentation on Allan Petrilli
The document discusses building a balanced marketing ecosystem using both traditional and digital marketing channels. It recommends starting with existing internal assets and customer data, then diversifying the acquisition strategy to include more digital channels like SEO, PPC, affiliates, social media and apps. The strategy should integrate new and existing channels, test campaigns, track performance on all channels, and constantly re-evaluate and optimize based on results. The goal is to increase reach, engagement and accessibility through an integrated approach combining online and offline tactics for new customer acquisition, cross-platform marketing and retention.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
The Media Consortium 2014 Conference: Revenue PanelLisa Skube
This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).
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Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Your AdWords interface is always changing, as Google keeps adding more targeting options. Problem is, the current interface reporting platform can be confusing to downright deceptive. See how to use segmentation to get the real story on your performance.
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Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
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Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
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en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
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Onetomarket | How to benefit from developments onlinesearch congress
The document summarizes key points from a presentation on search engine optimization and social media marketing. It discusses the importance of local search and optimizing businesses to show up locally in search results. It also covers the rise of social networks and how marketers can join conversations on platforms like Facebook and Twitter to engage with customers. Analytics are discussed as a way to measure website traffic, conversions, and determine the success of marketing efforts.
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
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Actionable tactics you can apply after this session:
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
6. OUR
Outdated
PROBLE
Thinking
M
• We hide the important information
from our customers
• This makes US the bottleneck in their
decision making
• This is slow and outdated logic
ALL
THE
INFO
OUR MARKET
US
7. Our
Consumer
Solution
ALL
THE
INFO
OUR MARKET
US
Give Power to
the Customer!
Driven
Marketing
Allow the market to get direct access to the information they need
By giving them power to get the information they want, we make it simple and easy
9. Just how long have we been doing
the same promotion activities and
expecting a different approach?
FACEBOOK
RELEASES FIRST
COMPANY PAGES
Amazon E-Book
Sales exceeds
paperbacks
2007
2008
2009
2010
2011
2012
2013
Itunes becomes
largest music store
globally
SALES GROW 7%
FOLLOWING THE
SHARE A COKE
CAMPAIGN IN
AUSTRALIA
OUR
Old
WEAKNE
Processes
Whether we chose to
SS
adapt or not, our
market is in a state of
flux
16. Finding The Opportunity Portal
Added to all Global Channels
– You can add it to your channels: FB, websites, widgets
– Simple calls to action
Simple and Easy for the User
– Few simple questions
– Automatic email generated
to confirm registration
– Prompts to go to the
Opportunity Portal
17. My OP Dashboard
Simple log in with Email or via LinkedIn
– Get more information
– Majority are logging in using LinkedIn
(FB login for ORS)
My Profile Completeness
– My important information
and previous work history
Opportunities Landscape
– Widgets to show global live TNs
available at a glance
– You can put these widgets on
your website
18. Browsing Opportunities
Can make specific searches
– I can specifically search key countries which I am interested in
– Can only see the opportunities
which my entity allows me to,
supporting country partnerships
Checking out Listings
– Key information shown only
21. The Global Online
Registration System
aka. The Global ORS
aka. manage.aiesec.org
MCP
MCVPs
MCVP Comm, OGX, OD
Managers in Comm/ORG
NST in Comm/OGX
FOR
MC
FOR
LC
LCP
LCVP Comm, OGX
TL in Comm and OGX
Comm Team Member
22. My Dashboard
• Live Conversion Data
– Easily see how many registrations your LC has live in each conversion
stage
– See an overview of OPEN registrations over the past 6 months
showing your peak days of performance
• Forgotten how to do something?
– Click “take the tour” and be shown
around the basic functionalities again
24. The Stages
The user has
passed review
and is raised on
myaiesec.net
The user has
registered for
more information
and given some
of their
information in
return
The user has
gone to the
Opportunity
Portal and
started making
searches
The user has
clicked “show
interest” in an
Opportunity on
the Opportunity
Portal
The user has not
passed review
and is no longer
considered
26. Managing my Registrations
• Always know what stage your registrations are on
– Simple colour key, and live conversion data everywhere
– Stages change automatically by the customer’s actions
– Add multiple labels to show important information ie.
• Label registrations with who is their EP manager
• Label registrations if they attend events
• Notifications
– Set up your notifications so each time
a registration moves stages, you are
notified
27. Close Faster with Customized Emails
• Automatic Emails Sent at each Stage Change
– Edit the content of emails to customise for each information point ie:
– Once they move to “in review” include
an interview sign up form in the email
– Include CultureShock posts for their
chosen country
– Link upcoming events in your LC through
Facebook and Blog plugins
28. What about Opportunity Portal Applications?
• Find your applications in one place
– Name and the number of opportunities they have applied for
– Follow up with them to invite them to interviews
• Find their feedback
– Your MC controls which
countries users from your
country can see (country partner
ships)
– Customers can tell you which
countries would they like on
offer and what internship
backgrounds
29. What About Analytics?
• Improve your Local and National Marketing Strategy!
–
–
–
–
–
How do people find out about AIESEC in your entity?
What value are they searching for from AIESEC?
Which programme are they interested in?
What do they study?
What level of education are you
attracting?
– Where do they want to go
• View information about the market
of others!
30. So now you know the
Customer Journey and the
Behind the Scenes
31. But this is just the
beginning!
Opportunity Portal for Companies
Global Information System
The question is what are
we going to stop doing?
Editor's Notes
First explain the example of going to a restaurant and being asked if you want a drink but not being given a menu and having to pay before you know what is on offer, then they give you the menu. Explain how this is not the way the modern world works. Would you accept this sort of behavior in your normal life? I.e. Buying music online? Going to the movies? Online shopping? This part of AIESEC’s marketing logic is so weird and stupid. --Then click through the map and ask – where do you think the information about our programs is? All the info which explains what products we have on offer which our market needs to make a easy buying decision. We do not make it easy for our customers as we put the info behind us, and then build a wall between it and our market. Then we either only allow the market to see the info we decide to post on the wall, or we expect them somehow to curve around the wall and see the information somehow.
This outdated thinking is really stupid, and it’s time for AIESEC to grow up. We cannot continue to hide all important infromation from our customers, as this makes us and our ability to predict what the market would want to see posted on the wall and what we think we should paste on the wall to match up magically, and stops them from making fast and simple decision making based upon their own decisions with all the info they need. Our current logic is totally outdated and slows everything we do down. We need to give power to the customer!!
Open up our marketing so that the customer can directly get access to the information they need to make the purchasing decision. We give them the power to get the information they want, and make it simple and easy to find out about AIESEC, our products and our happy customersThis is inbound marketing at the simplest level – just the beginning!
Ok so we have killed Our Problem, but what about our weakness?
Details about how we have been doing the same thing for the past 10 years. Get one person who was involved in EP recruitment in their LC in each year from 2007 until this year and ask them – starting from the oldest to say the key marketing activities they did to promote their exchange products. Should highlight: 1. That we have been doing the same promotional activities since 2007 2. That in AIESEC we have adapted to the “work harder not smarter approach” as we have increased the number of promotional activities, but not their effectiveness. Contrast this to the way the consumer marketing has evolved over this time.
Systems which track themselves without us having to do anything. Online optimisation of all conversion processes
Ok so we have killed Our Problem, but what about our weakness?