Tushy, a bidet company, has seen a 10x increase in demand for its products amid the COVID-19 pandemic and toilet paper shortages. The company has increased production and pulled back on marketing to focus resources on meeting the surge in orders and providing customer support. While ship dates for products are delayed, the CEO expects to fulfill most orders sooner than estimated. Employees are also adjusting to working remotely, with daily video calls to collaborate and boost morale during uncertain times. Looking past the current crisis, the CEO hopes increased interest in bidets will continue and further Tushy's mission to reduce toilet paper usage.
Louise is a futurist at Future Navigator and she is my
6th guest for my ‘’on the roads’’ interview series. We
talked about future navigator and her futurist perspective.
She won a big national prize for a paper on the future
of the Danish innovation system. She can help you
and/or your organisation to find your way in the
confusion and identify the skills that you and your
organisation needs in order to be head of the game in
the future.
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career. Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand activation and media optimisation. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers. Take a look at his interview with IdeaMensch here!
Louise is a futurist at Future Navigator and she is my
6th guest for my ‘’on the roads’’ interview series. We
talked about future navigator and her futurist perspective.
She won a big national prize for a paper on the future
of the Danish innovation system. She can help you
and/or your organisation to find your way in the
confusion and identify the skills that you and your
organisation needs in order to be head of the game in
the future.
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career. Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand activation and media optimisation. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers. Take a look at his interview with IdeaMensch here!
You will learn what you need to avoid so that your presentation will be a block buster and investors or customers will be thrilled BUYING and not being bored to death.
That ensures that your presentation will be as famous as the Pyramids of Giza.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Tony Hsieh, the Zappos.com luminary who revolutionize.docxVannaJoy20
Tony Hsieh,
the Zappos.com luminary who revolutionized the shoe business and established a unique corporate culture along the way, has died at age 46.
Hsieh's family confirmed his death Friday night in a text message to friends, noting that Tony's generous spirit touched the lives of countless people and that he left an indelible mark on the world.
The executive died from injuries sustained in a Connecticut house fire, according to press reports citing a family lawyer.
Hsieh, a serial entrepreneur, cofounded Zappos in 1999 and grew it into a blockbuster business before selling it to Amazon in 2009.
Delivering happiness was the executive's mantra. As he built Zappos, Hsieh's chief goal was to redefine the meaning of company culture. From the beginning, his singular vision set the company apart as a pioneer in footwear e-commerce and corporate America.
"The world has lost a tremendous visionary and an incredible human being," said Zappos chief executive officer Kedar Deshpande in a note to employees on Friday. "We recognize that not only have we lost our inspiring former leader, but many of you have also lost a mentor and a friend. Tony played such an integral part in helping create the thriving Zappos business we have today, along with his passion for helping to support and drive our company culture."
Hsieh, who retired and stepped down from the Zappos helm this past summer, told WWD's sister publication Footwear News last year how much the company had evolved since it was founded two decades ago.
"A lot of our growth and innovation moving forward will be based on thinking about what we're in the business of differently," Hsieh told FN last year, when Zappos celebrated its 20th anniversary. "We used to say we're a service company that just happens to sell shoes, and now it's turned into: We're a service company that just happens to sell blank."
The Zappos origin story is a familiar one -- Hsieh shared it in his speaking engagements and in the pages of his New York Times bestseller, "Delivering Happiness: A Path to Profits, Passion, and Purpose." And the 100,000-plus visitors who have toured Zappos' headquarters have been regaled with the tale of a fateful phone call.
After Zappos cofounder Nick Swinmurn latched onto the idea of selling shoes online, he left a voicemail with Hsieh's San Francisco venture capital fund, Venture Frogs, hooking him with one factoid: "It was the fact that 5 percent of a $40 billion shoe business was already being done through mail order," Swinmurn told FN during a 2009 interview. "That was my big statistic. People were already buying shoes without trying them on."
Then, after another call to the Nordstrom department store in San Francisco, Fred Mossler eventually jumped on board, and together the new team set out to change the industry.
Zappos was a pioneer in free shipping and returns, and it didn't take long for the concept to take hold as e-commerce took off.
In 2009, Zappos was acquired by A.
Based on extensive research including an exclusive survey of 800 knowledge workers in four European countries (Germany, France, Italy and the United Kingdom), this White Paper explores the concept of ‘Everywhere Working’, some of the drivers of this phenomenon and the now ubiquitous nature of work.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
“We have to change – where do we start?”. Does this sound familiar?
Many organisations look at their poor results, or see what their competitors are doing, and assume that the fault is with their workforce. It’s easy to go down the conventional route – costs across all departments by a certain percentage or buy a new product, but the majority of times that people have done this, they end up worse than they were before. Successful organisations shout their success from the rooftops. Failed organisations go under, or keep very quiet about it. Success and failure, when following the crowd, can seem to strike at random.
We are an International Direct Selling Company having Alliances and Channel partners all across the World. We are one of the fastest growing Companies in the Network Marketing Industry today and are creating waves with our superb and revolutionary line of products meshed with a Global Business Opportunity.
A summary of consumer attitudes and feelings during the period of social distancing during the COVID-19 pandemic.
Over a few days between the 26th and 31st of March, Now or Never got on the phone, hosted video chats and WhatsApp conversations with 12 interesting people in the UK, US and Canada to learn about how they were responding to the changes impacting their day to day lives.
We talked to them about their new routines, what they were enjoying about them, the new challenges they might be creating, how they are thinking and feeling at this time as well as how they might be imagining this will impact their future behaviour.
We touched on their home life, finances, work, family, health, travel, politics, news and brands that have recently stood out to them. While we may not have carried out the most scientific study, we believe we learned more than any online survey could have told us about their thoughts and feelings.
The summary of which is here for you to see and share as you wish.
You will learn what you need to avoid so that your presentation will be a block buster and investors or customers will be thrilled BUYING and not being bored to death.
That ensures that your presentation will be as famous as the Pyramids of Giza.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Tony Hsieh, the Zappos.com luminary who revolutionize.docxVannaJoy20
Tony Hsieh,
the Zappos.com luminary who revolutionized the shoe business and established a unique corporate culture along the way, has died at age 46.
Hsieh's family confirmed his death Friday night in a text message to friends, noting that Tony's generous spirit touched the lives of countless people and that he left an indelible mark on the world.
The executive died from injuries sustained in a Connecticut house fire, according to press reports citing a family lawyer.
Hsieh, a serial entrepreneur, cofounded Zappos in 1999 and grew it into a blockbuster business before selling it to Amazon in 2009.
Delivering happiness was the executive's mantra. As he built Zappos, Hsieh's chief goal was to redefine the meaning of company culture. From the beginning, his singular vision set the company apart as a pioneer in footwear e-commerce and corporate America.
"The world has lost a tremendous visionary and an incredible human being," said Zappos chief executive officer Kedar Deshpande in a note to employees on Friday. "We recognize that not only have we lost our inspiring former leader, but many of you have also lost a mentor and a friend. Tony played such an integral part in helping create the thriving Zappos business we have today, along with his passion for helping to support and drive our company culture."
Hsieh, who retired and stepped down from the Zappos helm this past summer, told WWD's sister publication Footwear News last year how much the company had evolved since it was founded two decades ago.
"A lot of our growth and innovation moving forward will be based on thinking about what we're in the business of differently," Hsieh told FN last year, when Zappos celebrated its 20th anniversary. "We used to say we're a service company that just happens to sell shoes, and now it's turned into: We're a service company that just happens to sell blank."
The Zappos origin story is a familiar one -- Hsieh shared it in his speaking engagements and in the pages of his New York Times bestseller, "Delivering Happiness: A Path to Profits, Passion, and Purpose." And the 100,000-plus visitors who have toured Zappos' headquarters have been regaled with the tale of a fateful phone call.
After Zappos cofounder Nick Swinmurn latched onto the idea of selling shoes online, he left a voicemail with Hsieh's San Francisco venture capital fund, Venture Frogs, hooking him with one factoid: "It was the fact that 5 percent of a $40 billion shoe business was already being done through mail order," Swinmurn told FN during a 2009 interview. "That was my big statistic. People were already buying shoes without trying them on."
Then, after another call to the Nordstrom department store in San Francisco, Fred Mossler eventually jumped on board, and together the new team set out to change the industry.
Zappos was a pioneer in free shipping and returns, and it didn't take long for the concept to take hold as e-commerce took off.
In 2009, Zappos was acquired by A.
Based on extensive research including an exclusive survey of 800 knowledge workers in four European countries (Germany, France, Italy and the United Kingdom), this White Paper explores the concept of ‘Everywhere Working’, some of the drivers of this phenomenon and the now ubiquitous nature of work.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
“We have to change – where do we start?”. Does this sound familiar?
Many organisations look at their poor results, or see what their competitors are doing, and assume that the fault is with their workforce. It’s easy to go down the conventional route – costs across all departments by a certain percentage or buy a new product, but the majority of times that people have done this, they end up worse than they were before. Successful organisations shout their success from the rooftops. Failed organisations go under, or keep very quiet about it. Success and failure, when following the crowd, can seem to strike at random.
We are an International Direct Selling Company having Alliances and Channel partners all across the World. We are one of the fastest growing Companies in the Network Marketing Industry today and are creating waves with our superb and revolutionary line of products meshed with a Global Business Opportunity.
A summary of consumer attitudes and feelings during the period of social distancing during the COVID-19 pandemic.
Over a few days between the 26th and 31st of March, Now or Never got on the phone, hosted video chats and WhatsApp conversations with 12 interesting people in the UK, US and Canada to learn about how they were responding to the changes impacting their day to day lives.
We talked to them about their new routines, what they were enjoying about them, the new challenges they might be creating, how they are thinking and feeling at this time as well as how they might be imagining this will impact their future behaviour.
We touched on their home life, finances, work, family, health, travel, politics, news and brands that have recently stood out to them. While we may not have carried out the most scientific study, we believe we learned more than any online survey could have told us about their thoughts and feelings.
The summary of which is here for you to see and share as you wish.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Strategic Analysis of Starbucks Coffee Company - MBA.docx
Bidet startup tushy scales up to meet demand amid toilet paper shortage
1. https://techcrunch.com/2020/04/06/bidet-startup-tushy-scales-up-to-meet-demand-amid-toilet-paper-
shortage/
Bidet startup Tushy scales up to meet demand amid toilet paper
shortage
'So right now my goal is to just make sure we can meet the 10x demand we've been
getting'
By Megan Rose Dickey at 6:53 pm EDT on April 6, 2020, via Tech Crunch Extra Crunch
Save
Business at Tushy is booming.
While the circumstances that led to the boom are sobering, the bidet company needed to adapt its
strategy after seeing an uptick in business amid the COVID-19 pandemic. Other companies in this cohort
include video conferencing service Zoom, meal kit service Blue Apron and Facebook, thanks to its social
network, video hardware Portal and Oculus Quest VR headset. These companies all have something in
common — they offer solutions to problems that, until recently, were not all that urgent.
Founded in 2015 by Thinx founder Miki Agrawal, Tushy aims to replace toilet paper, CEO Jason Ojalvo
tells TechCrunch. Ojalvo, who joined the company as CEO in 2018, says North America has been a
holdout when it comes to bidets. As a result, the nation flushes about 15 million trees down the toilet
every year.
Tushy, which has raised $2.9 million since its founding, has been profitable for the last two years. That’s
in part thanks to the company’s focus on sustainability — not just from an environmental standpoint,
but from a business one, Ojalvo says. That means not over-hiring or spending too much on marketing.
“We’re really careful about doing it in a way so we won’t explode like some other direct-to-consumer
companies can do when they raise too much money and they over-hire and then they have to let people
go,” Ojalvo says. “That’s just a debacle that I’ve seen first hand and I don’t want to be part of it. Not only
do I not want to be part of it but I don’t want to be the leader of the company that does that.”
Prior to the coronavirus pandemic, Tushy saw its growth double year-over-year. Ojalvo says that’s partly
been a result of having customers who evangelize on their behalf. Fast-forward to around March 9,
when sales really started to double beyond the norm; a few days later, Tushy was having days where it
brought in $500,000 in sales.
“We were doing like 10x our normal sales,” Ojalvo says. “We were having half a million-dollar days and
had a million-dollar day. It was just crazy. And we’ve been having really good days ever since.”
The sharp uptick in demand has led Tushy to increase production in its factories in Asia and pull back on
its normal marketing expenditures. With reports of toilet paper shortages and some media organizations
pointing to Tushy as a solution, the company received plenty of earned media.
2. “So we pulled back significantly on marketing and diverted a lot of that budget over to customer
experience,” Ojalvo tells us. “With 10x the sales comes 10x the customer queries. So we had to hire four
new customer service reps and divert some of the full-time main team to spend a couple of hours of
their week answering customer queries. It becomes more of a shift of resources.”
Still, many of Tushy’s products are on back order, but Ojalvo notes that he generally likes to
underpromise and overdeliver. With the Tushy Classic, a single temperature bidet, Tushy told customers
it would ship by April 20, but the company has already shipped out a bunch. Right now, expected ship
dates for the two classic models that are available to buy are expected to ship by May 15 and June 1,
respectively.
“It’s difficult, but I feel like we’re almost able to keep up with demand,” Ojalvo says. “There’s a little
delay, but hopefully it’s worth the wait.”
In addition to adjusting to the demand, Tushy workers have an added layer of complexity, as many are
working from home for the first time. One worker, for example, took home the 3D printer to help meet
the short-term demand for smaller items, like attachments to ensure the Tushy works with elongated
toilet bowls or specific knobs for people with disabilities who may have a harder time gripping the out-
of-the-box knob.
“There has been plenty of work to do,” Ojalvo says of employees working from home during this time.
“But everyone really appreciates that we’re in a very rare and very lucky position to be doing well.”
To mimic the in-person environment as much as possible, Tushy hosts Zoom calls in the morning and
again in the late afternoon so employees can check in with each other. The goal is to ensure that people
are working on what’s most important and see if anyone needs approval to move forward on a project.
Team meetings also now focus less on marketing and more on shipping timelines, factory orders and
customer service.
“Those are mostly work, but they also become a little social, which is nice. I think everyone is jonesing
for some time with other human beings, so it always turns into what people are binge-watching. Just to
keep sane, we did a prank where everyone wore wigs except for one person. Just more silliness like
funny backgrounds on Zoom to kind of keep it light and have some joy in our day. That’s super-
important because normally around the office, someone will point to a silly poop pun a customer wrote
in their testimonial. There’s always laughter and I think everyone kind of misses that.”
Beyond these uncertain times that led to toilet paper panic-buying and increased sales for Tushy, Ojalvo
says he’s hopeful that the new level of interest from consumers will persist. They already have a number
of repeat customers — those who buy another Tushy for their other bathrooms or purchase additional
Tushys as gifts.
“We’ve seen brides and grooms give them to their bridesmaids and groomsmen as gifts at weddings,”
Ojalvo says. “It’s big on Valentine’s Day, it’s also big on Christmas for white elephant [gift exchanges].”
Beyond the bidet, Tushy has other poop-optimizing products in its portfolio, including a footstool,
towels and bamboo toilet paper, which has sold out, perhaps unsurprisingly. Still, toilet paper is less of a
focus for the company because it’s a bit of a mixed message, Ojalvo says.
Before the pandemic, Tushy planned to release more products in the coming year.
3. “Everything is in flux right now,” Ojalvo says. “We’re doing gangbusters business, so that’s really the
focus. And all filming has been shut down, so the ads we were going to film are postponed indefinitely.
So right now my goal is to just make sure we can meet the 10x demand we’ve been getting and continue
to provide awesome customer service so that these customers become evangelists. That’s the core
focus right now.”