This document analyzes market segments for the WearTech Fitness App based on user data. It finds that almost 90% of users have high cellphone usage. While most users watch videos on the app, only 15% do so regularly for information. Of these frequent information viewers, 62.64% are females over age 45. For the top 3% of daily video viewers, 90.09% are females and 70% of those are over age 45. The recommended target market is females above age 45.

1. Market Segments Analysis and
Recommendation of Strategies
WearTech Fitness App
Group 2: Romel, Qi, Anna, Sayan, Di, & Akshay

2. UGC Analysis Result
0.72%
2.33%
7.89%
28.67%
60.39%
Cellphone Usage Level (1-5)
1
2
3
4
5
No Recognizable Patterns
on The Basis of :
Race
Ethnicity
Income level
Education level
Marital status
Occupation
Other Factors for the
Segmentation !
Almost 90%
of the users
have very high
usage of cell
phones.

3. We provide:
Video
The Accuracy of The Video
0%2.28% 15.38%
50.43%
31.91%
Level of Video Comprehension
Minimum
Low
Moderate
High
Maximum
0.28%
0.84% 11.24%
44.38%
43.26%
Public trust for video-content
accuracy
Never
Rarely
Sometimes
Mostly
Always

4. However
The number of users who watch videos on a regular basis for information
falls in the minority. Around 15% of the users use videos for information and
research. 15% for a higher sample space can be a very big number.
35.96%
30.06%
19.10%
11.79% 3.09%
Frequency of watching videos for
Information
Never
Rarely
Sometimes
Often
Daily
Gender
Division ?

5. Of the 15% high frequency users, 62.64% are females with most of them
aging above 45 years. 90.09% of the daily users which account to the top
3% of all the users are females and 70% of those female users are above
the age of 45
3.59
11.67
14.38
9.73
19.77
40.86
0
10
20
30
40
50
60
70
Male % Female %
Above 45
30-45
18-30
9.09
27.27
0
63.64
0
10
20
30
40
50
60
70
80
90
100
Male % Female
%
Above 45
30-45
Gender and Age Distribution for top 15% Gender and Age Distribution for top 3%

6. Target Market
Females above the age of 45

7. Thank You !
Group 2