This document outlines plans for a Christmas celebration in BGC that aims to "turn up the Christmas spirit" through augmented reality challenges and performances. Key events include: 1) A launch event on November 25th featuring a Christmas-themed show and the unveiling of an AR segment on a large LED screen. 2) Daily AR challenges and Christmas movie screenings from November 25th to December 27th where participants can interact with Santa and his elves through AR videos. 3) Special Sunday events with additional performances and challenges hosted by SPIT members. 4) Special Christmas Eve and Day AR videos and a Christmas orchestra performance on December 25th to help guests experience Christmas in different ways.

1. Creative Presentation

2. “Christmas is the one season of the year when we
can lay aside all gnawing worry, indulge in sentiment
without censure, assume the carefree faith of
childhood, and just plain "have fun.”
~D.D. Monroe

3. When Christmas sets in…

5. We are all filled with
the Christmas spirit.

6. That’s why this year in BGC,
we’re taking things to the next level.

7. BGC Christmas 2012:
Turning up the Christmas Spirit!

8. In BGC, what does it mean to
TURN UP the Christmas Spirit?
It means being open to trying new things,
Challenging ourselves to be more childlike
in celebrating the season,
And just having a whole lot more fun!

9. How do we do this?
By having fun with
First ever
Christmas-themed
Augmented Reality challenges!

10. We will launch this in a grand way!
On the last day of the BGC Passionfest,
We will unveil our giant LED screen.
(Note: This will be launched on big stage during the BGCPassionfest event and
will be moved to a smaller stage after the show.)
Which will run from Nov. 25 to Dec. 27, 2012
Set-up will be on Nov. 22/23

11. THE LAUNCH
Highlight of the last night of BGC
Passionfest (Nov. 25)
On the big stage, a Christmas Themed
Passionfest Show will lead-up to a
BGC Holiday AR Segment reveal.

12. We will have two S.P.I.T. host the segment and
introduce the idea by challenging the viewers with
some fun, Christmas-themed activities!
For example, they will introduce the Santa character in the AR videos and challenge
people to laugh more heartily than him, dance better than him, etc.
They can also challenge the viewers to outdo each other in a Christmas Jingle-singing
contest – just to see who does it better!

13. They will introduce 2 small group chorales to a sing-off
or dance groups in a dance-off –
All in the spirit of challenging each other
to turn up the Christmas Spirit!

14. And after that we unveil the AR on the big BGC
Passionfest Stage
The S.P.I.T. team will demonstrate the augmented reality activity to
excite the viewers for the days ahead!

15. We end segment of the launch
with an invitation to come up the stage
area to try the Augmented Reality
execution.

16. EVERYDAY ACTIVITIES

17. A stage will be set-up at BHS Central
LED Screen 9ft x 15 ft. – to be
situated on top of 3 ft. high stage.
Another 1 footer stage will be placed
fronting the stage. This is where
people who wants to try the AR
stand
Dress-up stage area with the Xmas
design that agency developed.
Note that 2 people will be situated
near the stage area to manage the
flow of the people

18. LED w/
Stage
AR
AREA
BHS Central

20. Everyday, at 6:00 pm, we start-off with a
movie Christmas screening for kids and kids
at heart on our big screen.
A recorded announcement spiel will be aired exactly 5:45pm to invite
people to move to the amphitheater area for the movie showing.
Note: we are finalizing the titles with Magnavision. Viva will
give us feedback by tomorrow on their list of movies.

21. After the movie, viewers will be invited to
participate in the Christmas-themed
augmented reality videos!
Agency targets to produce 20 to 25 AR snippets that we can used for the
duration of the activity. Snippets such as:
• Santa and his elves just learned a new dance and want to practice. Can you dance ‘Gangnam
Style’ with them?
• Santa’s elves love to play in the snow. Can you count how may snowflakes are falling?
• Santa is very ticklish. Can you tickle him until he drops to the floor?
• Mrs. Claus loves to do the ‘Twist’ while making cookies. Can you dance like Mrs. Claus?
• Dare to kiss Santa Claus on the lips? The longest kisser wins!
• Santa makes a hearty, booming laugh. Can you laugh more loudly and heartily than him?
• Santa loves to juggle Christmas balls. Can you juggle the balls longer than him?
• The elves are out playing. Can you count how many of them are around you?
The S.P.I.T. host can come out and explain the simple mechanics to them.

22. People participating in the first 3 days will be
captured on film. Material will be edited to be
uploaded online.

23. THE SUNDAY SPECIALS

24. During Sundays
there will be more in store for BGC visitors!
Apart from the movie screening
And the AR challenges,
2 S.P.I.T. guys will host, performs and execute on-
the-spot challenges…
Plus some guests performances from chorales
and dance groups

25. Such as sing-offs,
or dance showdowns,
All in the spirit of Christmas fun!

26. Such as sing-offs,
or dance showdowns,
All in the spirit of Christmas fun!

27. Extend fanfare on to the BGC Bus with the
objective of driving people to BHS Central for
their own AR Experience
Use two Spit talents to conduct the challenge on the
HOHO bus. Participate in their activities will get token prizes. Only
during weekend.

28. CHRISTMAS EVE &
CHRISTMAS DAY SPECTACULARS

29. On Christmas eve and on Christmas Day,
the AR videos will be more special.
“It’s Christmas Eve and the snow is falling! Can you catch the snow faster than Santa?”
“It’s Christmas! Santa is coming your way on his mighty sleigh!
Watch your head – can you make sure he doesn’t hit you?”
“Santa’s gifts are coming down your chimney chute! Can you catch them as they come?
Don’t forget your gift sack!”

30. In summary…
Mon. – Sat.
Sundays
Launch
Christmas Show +
Spit + AR Reveal
Movie Showing +
AR Activity
Spit on Hop On
Hop Off Bus, +
Spit On ground
performance with
Chorale/Dance +
AR Activity
On Xmas Day
Special Xmas AR
Execution

31. With all of these activities lined up,
this year’s Christmas celebrations in BGC
will definitely be unforgettable.
So let’s go and turn the Christmas spirit up!

33. WAY IN
Give the guests as much chances to
experience Christmas in different
ways they wish

34. BGC HOP ON HOP OFF BUS TOUR
HOLIDAY EDITION
BGC Hop On Hop Off Bus Tour gets the Holiday fever!
Lit and decored, the bus goes around the city with a Christmas-version of Carlos Celdran’s
bus tour recording.
During peak riding hours of 3-5pm, the bus will be hosted live by SPIT members and
gives the bus riders a more engaging and Christmasy experience.

35. BGC CAROLERS
Set against the BGC decors, groups
of BGC roaming carolers will sing
classic Christmas music for the
delight of the BHS visitors.
Their music will feel the air of that
warm, Christmas spirit.

36. BGC OUTDOOR CHRISTMAS ORCHESTRA
Closer to Christmas day, the scene is set for a
cool outdoor fusion Christmas orchestra.
A performance by The Metro Manila
Community Orchestra, with Maestro Chino
Toledo as conductor, and a series of vocalists,
the air is filled with fun, memorable and happy
Christmas tunes.
Maestro Chino Toledo

37. VOCALISTS
GENEVA CRUZ SARAH GERONIMO
TONI GONZAGA JAYA
AIZA SEGUERRA LUKE MEJAREZ MARTIN NIEVERA
GAB VALENCIANO
BITUIN

38. CALENDAR
CULMINATING
BGC OUTDOOR CHRISTMAS ORCHESTRA
DAILY
BGC HOP ON HOP OFF BUS TOUR CHRISTMAS
EDITION WITH CARLOS CELDRAN
RECORDING
WEEKENDS
BGC CAROLERS
BGC HOP ON HOP OFF BUS TOUR CHRISTMAS EDITION
WITH SPIT