This document provides a treatment and marketing plan for a lyric video for the song "Snow Angel" by Vicu featuring Stefano Langone.
The concept for the video is that the main character is separated from his girlfriend during the holidays and decides to do whatever it takes to get back to her for Christmas. The treatment outlines the storyboard scene-by-scene and describes transitions between animated and live-action elements.
It also includes above-the-line bios on the artists, details on the font and color scheme used, a production schedule, and a section on differentiating the video. The marketing section proposes using an infographic to promote the video.
3. Lonely and separated from his girlfriend during the holiday season, he
decides to do whatever it takes to get back to her for Christmas.
Concept
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4. Font&ColorScheme
Font: ChristmasCard
We chose the font Christmas Card due to its edgy yet pleasing to the eye style. It's reminiscent of what The Chainsmokers
might use while also giving the vibes of Christmas. Using the font "ChristmasCard" allowed for a simultaneous daunting
feeling or merriness depending on the context and use of its surrounding visuals.
As for the color palette, it's chosen based on various palettes collected from the varying iterations of The Christmas Carol.
We focused on blue shades because of their connection to loneliness and yet also calmness. And the mint cream is utilized
for adding a slight sense of discomfort. As the story progress, the yellow, representing hope or happiness, is introduced
with the stars in the night sky.
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5. OpeningScene:
The scene opens, we're looking
through a frosted window into a well
kept home decorated for Christmas.
Except something seems off.
It's gloomy, the hearth is unlit and the lights are all off.
The only light comes from a retro TV that sits in the corner,
static flickers as we zoom through the window and we draw closer
to the taunting television
Centering the frame on the television,
we hear the first words of the song.
"It'scoldbutthethoughtofyouiskeepingmewarm"
The lyrics appear through a sparkling frosted animation.
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6. "Mightbemilesapartbutthethoughtofyouiskeepingmewarm"
The TV screen now totally encompasses our vision.
The static screen flickers into a 2-D roughly sketched
animation of a town decorated for Christmas.
A man revealed to be the singer, walks alone through
the empty streets, his head down and a gift in his hands.
Snow falls and the stars twinkle while in his solace.
Side angle: He pauses to look through an apartment
window, seeing a couple embracing by the lit fire and
tree.
"Ican'twaittogetyoubackintomyarms"
He looks down at the wrapped gift in his hand.
"ItsbeenalotoflonelynightsI'msickof
missingyou"
The lyrics dissipate into sparkles, flying upwards;
we follow suite.
"I'mnothingliketheothersIwon'tfallthrough"
The town continues to be revealed alongside the snowy
night sky.
"I'llneverholdyoubackmyloveIbelongtoyou"
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7. Camera stops moving upwards, settling on top a quiet town, our singer had been the only one roaming
the streets yet the North Star still shines for him.
"Causethissnowfallonthegroundgotmemissingyourightnow"
As the stars twinkle, they take the form of snowflakes.
"Holdtightyourmysnowangel"
(The North Star Erupts into a constellation of a Snow Angel)
A shooting star, darts across the wonderland.
"Timefliesjustknowwe'llbealright"
"I'llbebackbyyoursidethisChristmastime"
We begin panning back downwards 7
8. Just as the constellation pans out of sight,
"You'remysnowangel"
It twinkles from the mention of its name.
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9. Panning back into the city, its no longer the same town we were once in.
The camera fades through a building and down into an
apartment.
We're now with his girlfriend.
She looks through the frosted window and out into the her own silent night.
The snow hitting the ground and the stars up above aren't even enough to comfort her loneliness.
"Iknowwechosetofallinlovefromafar"
Giving up hope that she'll see a cab arrive with her boyfriend in stow,
She turns away, turning off the lights as she heads to bed.
The scene frosts over, transitioning back the singer.
"Iflyamillionmilesjustforakissortwo"
Thawing, we're back in the night sky with the falling snow and twinkling stars.
Except somethings different. We're moving, and we're moving fast.
"Causeyou'rethebestthingonmylist"
With the beat drop, the singer soars into scene, flying alongside us.
"Yourlovestheperfectgift" (Stars erupt into a constellation of gifts)
"GirlI'mcomingbackhome"
With these words he soars past our field of view.
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10. We linger on the night sky, while the PreChorus takes place.
The stars twinkle to the melody as the snow continues to gently fall.
"I'mnothinglike theothersIwon'tfallthrough"
"I''llneverholdbackmyloveIbelongtoyou"
"Causethissnowfallonthegroundgotmemissingyourightnow"
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11. Cutting back to the singer. He's now facing the camera flying, arms spread, towards us.
"Holdtightyou'remysnowangel"
"Don'tcryIwanttogiveyoutheworld"
"Timefliesjustknowwe'llbealright"
"I'llbebackbyyoursidethisChristmastime"
As the words "Christmas time" appear on the screen, he soars over us,
and the bridge begins.
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12. Nearing the end of the bridge, we return to the girlfriends apartment.
She's cuddled alone in bed, facing a picture of the two of them.
The Northstar shines above the town in the window behind her.
"Holdtightyou'remysnowangle"
(The Northstar explodes into a constellation of a SnowAngel)
"Don'tcryIwanttogiveyoutheworld"
"Timefliesjustknowwe'llbealright"
We cut back to the singer. He's nearing a town. Her town.
"I'llbebackbyyoursidethisChristmastime"
"Holdtightyourmysnowangel"
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13. Reaching the town. He glides above the rooftops.
"Timefliesjustknowwe'llbealright"
"I'llbebackbyyoursidethisChristmastime"
With the words, "Christmas Time" he gracefully transcends onto the steps outside
her apartment.
The outro begins, and the camera zooms back out from the television.
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14. As the outro plays, we continue to pull out into reality. The room is still dark and empty.
"Hahayou'remysnowangel"…..
We hear the door creak open and the lights turn on.
TheEnd.
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16. DifferentiatingFactor
Our differentiating factor uses the common themes of Christmas and camaraderie
as methods to highlight the separation between our two characters and the lonesomeness that is felt.
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18. Vicu
Vicu is a self-taught producer, audio engineer, and songwriter. His style is a blend of rhythmic pop
sounds and modern edge songwriting, with smooth vocals and flowing guitars.
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19. StefanoLangone
Known professionally as Stefano, he is a singer/song-writer who was also an American Idol
contender who placed 7th during their 10th season. When Stefano sings it, you feel it.
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24. Date Adjusted Length
30/21 2
7/2/21 4
14/21 14
16/21 2
19/21 7
19/21 7
21/21 7
19/21 7
8/4/21 16
10/21 5
20/21 7
26/21 3
26/21 3
26/21 2
27/21 1
2
4
14
2
7
7
7
7
16
5
7
3
3
2
1
6/28/21 7/12/21 7/26/21 8/9/21 8/23/21
Meet The Client
Concept Creation
Finalize Treatment
Meet with Department Heads
Finalize Schedule
Finalize Budget
Finalize Prospectus
Gather Archive Materials
Finalize Animation Models
Principle Photography
Edit Video
Post-Production Sound
Color Corrections
Screen Credits
Delivery
SnowAngel:ProductionSchedule
The longest and most expensive estimated production phase will be during "Finalize Animation Models". This
process will take roughly a little over two weeks and take up majority of the production budget.
Logistics
Whattakesupmajorityofbudgetandtime?
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25. References
Basic Color Theory. (n.d.). https://www.colormatters.com/color-and-design/basic-color-theory.
Beautiful Watercolor Winter Night Sky: Watercolor night sky, Night sky art, Night sky drawing. Pinterest. (2021, June 12).
https://www.pinterest.com/pin/14284923807572304/.
Create a palette - Coolors. Coolors.co. (n.d.). https://coolors.co/d3e0d8-feeaa5-5d78b9-95c1e6-306aa5.
The last one of the three cards, which you can now buy at Rotopolpress' shop. This time with a little cat.: Moon art,
Illustration, Art. Pinterest. (n.d.). https://www.pinterest.com/pin/74098356342916551/?autologin=true&d=t&mt=login.
Person. (2021, June 15). The Ultimate List of Peter Pan Quotes. Disney News. https://news.disney.com/ultimate-list-peter-pan-
quotes.
Pixabay. (n.d.). Christmas Church and Town. Pixabay. https://pixabay.com/illustrations/christmas-church-jesus-
christ-4595510/.
Pixabay. (n.d.). Pixabay. https://pixabay.com/photos/ice-crystals-frost-window-frosted-314281/.
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