Prepared for the Digital Marketing Communications Program in UBC Sauder

2. Website, Facebook, Twitter, Instagram and App
Current online presence

3. 1. Search Ads
2. Display Ads
3. Social Ads

4. 1. Search Ads
2. Display Ads
3. Social Ads

5. Search Ads
Target Audience
Moment of
Purchase
Searching for: “whitecaps
tickets” on Google to buy
tickets and season passes
from whitecapsfc.com

6. Search Ads

7. Search Ads
Budget and Timeline
Two sets of Adwords keywords
Keywords Month/s Cost
First “best sports atmosphere” “whitecaps fc”
“vancouver sports” “whitecaps” “ole ole ole”
“whitecaps schedule 2017” “david ousted” “mls
soccer” “vancouver” “season tickets
whitecaps” “whitecaps tickets”
+whitecaps+tickets,
+vancouver+soccer+tickets
March, April, May $1,350
Second “mls soccer vancouver” “vancouver soccer”
“professional vancouver soccer” “professional
sports vancouver”
April, May $900
That’s 15 dollars a day (max) for each.
Whole campaign runs for through March, April and May. About $2,250 total.

8. 2. Display Ads

9. Display Ads
Target Audience
Active
Evaluation
Pushing towards
moment of
purchase

10. Display Ads

11. Display Ads
Budget and Timeline
- 30 dollars a day max
- March 2nd until May 6th

12. 1. Search Ads
2. Display Ads
3. Social Ads

13. Guiding previous
customers back to
the Moment of
Purchase
Social Ads
Season Ticket - Target Audience

14. Social Ads
Season Ticket

15. Social Ads
Single Game Tickets -
Target Audience

16. Social Ads
Single Game Tickets

17. Social Ads
Budget and Timeline

18. March, April and May
Search Ads $2,250
Display Ads $1,710
Social Ads $2,600
TOTAL $6,560 (max)
Summary
Budget and Timeline
Price Range $34.75-$153.00 (Average of 93.00)
Need over 65 conversion (on that average) to see an acceptable ROI