St. Mary's Bakery is a sole proprietorship bakery located in Thiruvanchoor, Kerala since 2005. It is managed by Mr. Vipin Varghese and his father Mr. G.S. Varghese. The bakery earns around Rs. 110,000 in monthly sales with a monthly profit of Rs. 23,000. Customer surveys show that customers are generally satisfied with the quality of products and service. However, suggestions are made to improve the shop outlook and implement more sustainable packaging. The bakery aims to maintain its customer-focused approach and quality products at affordable prices.
psychology presentation on abnormal psychology and types of abnormal psychology 1:subnormal 2: super moral 3: paranormal
1:subnormal :
dermatological
approaches
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
BMC Report (ENT300) - Individual Assignment
Business Model Canvas is strategic management and starting template for expanding new or existing business models. In 2005, Alexander Osterwalder has initially proposed the nine "building blocks" of the Business Model Canvas based on his earlier work on business model ontology. Around 2008, new canvases for specific niches have emerged. Using the template, any company can quickly describe their business model. The template consists of nine boxes, which are Key Partners, Key Activities, Value Propositions, Customer Relationships, Customer Segments, Key Resources, Distribution Channels, Cost Structures, and Revenue Streams.
For this assignment, I choose a food and beverage company named Secret Recipe Cakes & Café Sdn Bhd. Founded in 1997 by Tan Sri Dato' Steven Sim, Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives, and Bangladesh. The company also plans to enter the India and New Zealand markets in the future. This cafe serves cakes and fusion food with a Halal certificate given by Jabatan Kemajuan Islam Malaysia (JAKIM). The cafe usually located in shopping malls and prime urban locations in major cities in the region. Secret Recipe has grown to over 440 cafes throughout Asia since its establishment. The company also has opened branches in Australia once but because of the high costs of starting up a franchise, the operation was stopped.
I choose this company because I have interested in researching the food and beverage sector compared to other sectors. Besides, it is a leading and largest café chain in Malaysia that has a good reputation and famous among Malaysian because of their delicious cakes. I can say that almost all Malaysian will celebrate anything with the Secret Recipe cakes. Other than that, as a Muslim, I think it is good to know that they committed to follow the standards of preparation of all food and processing plants in the restaurant under the Halal-certification regulatory guidelines including HACCP and VHM guidelines.
[Group Apple Pen] Hello 5 Coffee marketing planning project.Trang Nguyen
Hello 5 Coffee Marketing Plan was made by group Apple Pen - a group of students from International School of Business (ISB) - University of Economics Hochiminh City
psychology presentation on abnormal psychology and types of abnormal psychology 1:subnormal 2: super moral 3: paranormal
1:subnormal :
dermatological
approaches
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
BMC Report (ENT300) - Individual Assignment
Business Model Canvas is strategic management and starting template for expanding new or existing business models. In 2005, Alexander Osterwalder has initially proposed the nine "building blocks" of the Business Model Canvas based on his earlier work on business model ontology. Around 2008, new canvases for specific niches have emerged. Using the template, any company can quickly describe their business model. The template consists of nine boxes, which are Key Partners, Key Activities, Value Propositions, Customer Relationships, Customer Segments, Key Resources, Distribution Channels, Cost Structures, and Revenue Streams.
For this assignment, I choose a food and beverage company named Secret Recipe Cakes & Café Sdn Bhd. Founded in 1997 by Tan Sri Dato' Steven Sim, Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives, and Bangladesh. The company also plans to enter the India and New Zealand markets in the future. This cafe serves cakes and fusion food with a Halal certificate given by Jabatan Kemajuan Islam Malaysia (JAKIM). The cafe usually located in shopping malls and prime urban locations in major cities in the region. Secret Recipe has grown to over 440 cafes throughout Asia since its establishment. The company also has opened branches in Australia once but because of the high costs of starting up a franchise, the operation was stopped.
I choose this company because I have interested in researching the food and beverage sector compared to other sectors. Besides, it is a leading and largest café chain in Malaysia that has a good reputation and famous among Malaysian because of their delicious cakes. I can say that almost all Malaysian will celebrate anything with the Secret Recipe cakes. Other than that, as a Muslim, I think it is good to know that they committed to follow the standards of preparation of all food and processing plants in the restaurant under the Halal-certification regulatory guidelines including HACCP and VHM guidelines.
[Group Apple Pen] Hello 5 Coffee marketing planning project.Trang Nguyen
Hello 5 Coffee Marketing Plan was made by group Apple Pen - a group of students from International School of Business (ISB) - University of Economics Hochiminh City
CASE STUDY: Customer experience management: How to manage the digital 'moment...B2B Marketing
CASE STUDY: Customer experience management: How to manage the digital 'moments of truth'
Ceri Jones, VP, global demand generation and senior director, Basware
SundayKart is a local e-commerce platform that is transforming the shopping experience of consumers like you, by connecting them to local stores.
We aim to become the one-stop shop for all your daily needs. Users can order through the website/app and get everything delivered to their doorstep, quickly.
We offer a wide assortment of groceries, fruits & vegetables, bakery items, flowers and much more.
Sundaykart is providing different types of services to the customers like Electrician, Plumber etc to enrich their lives by resolving their daily problems.
The Business Development Plan for Restaurant.
Objective :
To understand a framework for a systematic & comprehensive evaluation of the venture idea
To Decide whether to proceed with the venture
To offer Best Service at the Best Price
Road Map:
Objective
Idea Generation
Why to prepare BDP
Market Segment
Key Growth Drivers
Case Study
Business Profile
SWOT
7P’s
Sources of Finance
Restaurant Layout
Org. Departments
Financial Analysis
2. PROFILE OF THE RETAIL SHOP
Shop Name- St. Mary’s
Business area- Bakery
Proprietor- Mr G.S Varghese
Managed by- Mr Vipin Varghese
Located near to Nalumanikattu,Thiruvanchoor
Since- 2005
Capital- 35000
Floor area- 500 sq.ft
2
3. BUSINESS MODEL
Sole proprietorship Business
Business Time- 10-10
Objectives is to provide quality product and services to gain
customer trust
Goods at Market Retail Price
3
PRICING STRATEGY
Pricing is done at 20% more than the wholesale price
Various products have a seasonal demand( ice creams, serbaths)
Competitor’s pricing
4. REVENUE, COST INCURRED, PROFIT
Sales up to 110000/month
Cost incurred= Travelling + electricity + Association
fee(7500+2500+800)
Profit after all expenses- 23000/month
4
INVESTMENT
Daily investment of Rs.250 for 18 months & grants
small loans up to 25000 without any interest
5. EMPLOYEE PROFILE
No employees
Managed by Proprietor along with his son.
Mr G.S Varghese is a SSLC holder
5
6. CUSTOMER PROFILE
Variety of products
Products at cheap price than competitors
Quality products at affordable price to poor
Customer Friendly atmosphere
Adequate stock
Neat and clean atmosphere
Discounts in price for regular customers
6
CUSTOMER EXPECTATIONS
7. SUPPLIER PROFILE
A.J Stores
Keerthi stores
S.K stores
Joyce Bakers(Baked food products)
7
Quantity of Products Sold
• Tea sold up to 2500/month
• Sarbeths sold up to 1500-3000(seasonal)
• 70% biscuits, Chocolates, Sweets are sold out in a month
8. COMPETITION
Jackson Bakers, Thiruvenchoor
M.J Bakers, Thiruvenchoor
8
SUPPORTING FUNCTIONS
• Inventory Management- Manual Verification
• Logistics- transportation through Van
• Advertisements- Word of mouth & Small magazines and notices
• Financing- Capital 35000 & Financial assistance – SBT Manarcaud
9. SWOT ANALYSIS
Strength
Standard quality products
Customer Friendly approach
Location of the shop
Products at cheap price than competitors
Neat and Clean
Weakness
Proper accounts are not there
Difficult to manage more than 15 people at a
time
Opportunities
Auxiliary Tea and snacks bar
Up gradation to a Hotel
Threats
Increasing competitors
Increased pollution
Decreasing profit margin
SWOT
9
10. CONSUMER SATISFACTION SURVEY
0
2
4
6
8
10
12
14
Not at all
satisfied
Not very
satisfied
Neutral Satisfactory Very satisfactory
No of respondents
10
Quality of Product Distribution
Quality level No of respondents %
Not at all
satisfactory
0 0
Not very
Satisfactory
3 10
Neutral 8 27
Satisfactory 13 43
Very
satisfactory
6 20
Total 30 100
11. Overall Rating
0
2
4
6
8
10
12
not at all
satisfactory
not very
satisfactory
neutral satisfaction very
satisfactory
no of respondents
no of respondents
11
Quality level No of
respondents %
Not at all
satisfactory
0 0
Not very
satisfactory
7 24
neutral 6 20
satisfied 11 36
Very satisfied 6 20
total 30 100
12. SUGGESTIONS
Improve the outlook of the shop
Use eco friendly wrappers and covers instead of plastic
Try Home delivery services(5KM)
Use LED bulbs instead of electric bulb
Need to be Quality conscious
Tea & snacks shop in afternoon will be more profitable
12
13. CONCLUSIONS
Provide quality products at a reasonable price
Maintain friendly relationship between customers
Allow slight discounts to maintain the regular customers
Give more advertisements to gain new customers
Improve the outlook of the shop
Need to be quality conscious
13