SlideShare a Scribd company logo
Beyond the News Release: PR Tactics That Work Don Hendricks Director, University Communications Missouri State University
What is Public Relations? ,[object Object],[object Object]
What is Public Relations? ,[object Object]
PR Goals ,[object Object],[object Object],[object Object],[object Object]
PR Influences on the Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Influences on the Bottom Line ,[object Object],[object Object],[object Object]
PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Civic Engagement Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People Who Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Public Relations Advisory Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clients We Have Worked With ,[object Object],[object Object],[object Object],[object Object]
Beyond the News release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]

More Related Content

What's hot

Visual Resume - Joe Williams
Visual Resume - Joe WilliamsVisual Resume - Joe Williams
Visual Resume - Joe Williams
Joe Williams
 
Computing studies for organisation ppt. (1)
Computing studies for organisation ppt. (1)Computing studies for organisation ppt. (1)
Computing studies for organisation ppt. (1)
Bob Jone
 
Ofbci media slideshow (for december 1, 2011)
Ofbci media slideshow (for december 1, 2011)Ofbci media slideshow (for december 1, 2011)
Ofbci media slideshow (for december 1, 2011)
Serve Indiana
 
Information curation for student engagement in higher and further education
Information curation for student engagement in higher and further educationInformation curation for student engagement in higher and further education
Information curation for student engagement in higher and further education
Ralph Springett
 
'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign
Suicide Prevention Resource Center/EDC
 
JED+Final%2BPresentation%2BSlides
JED+Final%2BPresentation%2BSlidesJED+Final%2BPresentation%2BSlides
JED+Final%2BPresentation%2BSlides
Zaheer Narejo
 
Community Organising, Vale Vista Model
Community Organising, Vale Vista ModelCommunity Organising, Vale Vista Model
Community Organising, Vale Vista Model
WMSU-CSWCD
 
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
citinfo
 
3rd HW of Introduction to Communication
3rd HW of  Introduction to Communication3rd HW of  Introduction to Communication
3rd HW of Introduction to Communication
Krishna Subedi
 
The democratization of information
The democratization of informationThe democratization of information
The democratization of information
Allison Johnson
 
OSI Workshop
OSI WorkshopOSI Workshop
OSI Workshop
guest5b8102
 
Art Of Social Strategy
Art Of Social StrategyArt Of Social Strategy
Art Of Social Strategy
Heidi Forbes Öste, PhD
 
Getting the Word Out - Zoe Lehman
Getting the Word Out - Zoe LehmanGetting the Word Out - Zoe Lehman
Getting the Word Out - Zoe Lehman
YTH
 
Constituency Building by Berks Conservancy
Constituency Building by Berks ConservancyConstituency Building by Berks Conservancy
Constituency Building by Berks Conservancy
Kim Beidler
 
Communication PPT
Communication PPTCommunication PPT
Communication PPT
Carrie Brenner
 
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDMOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
Kevin Anselmo
 
Betty and Gerald Moore Foundation Presentation
Betty and Gerald Moore Foundation PresentationBetty and Gerald Moore Foundation Presentation
Betty and Gerald Moore Foundation Presentation
Beth Kanter
 
Gcsv2011 service engagement in economically challenging times-stephanie moran
Gcsv2011 service engagement in economically challenging times-stephanie moranGcsv2011 service engagement in economically challenging times-stephanie moran
Gcsv2011 service engagement in economically challenging times-stephanie moran
Serve Indiana
 
MPH Special Project Poster
MPH Special Project PosterMPH Special Project Poster
MPH Special Project Poster
Cherilyn Bean
 
Haverkampf pe 3-2011
Haverkampf pe 3-2011Haverkampf pe 3-2011
Haverkampf pe 3-2011
cetechservices
 

What's hot (20)

Visual Resume - Joe Williams
Visual Resume - Joe WilliamsVisual Resume - Joe Williams
Visual Resume - Joe Williams
 
Computing studies for organisation ppt. (1)
Computing studies for organisation ppt. (1)Computing studies for organisation ppt. (1)
Computing studies for organisation ppt. (1)
 
Ofbci media slideshow (for december 1, 2011)
Ofbci media slideshow (for december 1, 2011)Ofbci media slideshow (for december 1, 2011)
Ofbci media slideshow (for december 1, 2011)
 
Information curation for student engagement in higher and further education
Information curation for student engagement in higher and further educationInformation curation for student engagement in higher and further education
Information curation for student engagement in higher and further education
 
'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign'We can help us' Teen Suicide Prevention Campaign
'We can help us' Teen Suicide Prevention Campaign
 
JED+Final%2BPresentation%2BSlides
JED+Final%2BPresentation%2BSlidesJED+Final%2BPresentation%2BSlides
JED+Final%2BPresentation%2BSlides
 
Community Organising, Vale Vista Model
Community Organising, Vale Vista ModelCommunity Organising, Vale Vista Model
Community Organising, Vale Vista Model
 
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
Pesuading Policy Makers: Effective CIT Program Evaluation and Public Relations
 
3rd HW of Introduction to Communication
3rd HW of  Introduction to Communication3rd HW of  Introduction to Communication
3rd HW of Introduction to Communication
 
The democratization of information
The democratization of informationThe democratization of information
The democratization of information
 
OSI Workshop
OSI WorkshopOSI Workshop
OSI Workshop
 
Art Of Social Strategy
Art Of Social StrategyArt Of Social Strategy
Art Of Social Strategy
 
Getting the Word Out - Zoe Lehman
Getting the Word Out - Zoe LehmanGetting the Word Out - Zoe Lehman
Getting the Word Out - Zoe Lehman
 
Constituency Building by Berks Conservancy
Constituency Building by Berks ConservancyConstituency Building by Berks Conservancy
Constituency Building by Berks Conservancy
 
Communication PPT
Communication PPTCommunication PPT
Communication PPT
 
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDMOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
 
Betty and Gerald Moore Foundation Presentation
Betty and Gerald Moore Foundation PresentationBetty and Gerald Moore Foundation Presentation
Betty and Gerald Moore Foundation Presentation
 
Gcsv2011 service engagement in economically challenging times-stephanie moran
Gcsv2011 service engagement in economically challenging times-stephanie moranGcsv2011 service engagement in economically challenging times-stephanie moran
Gcsv2011 service engagement in economically challenging times-stephanie moran
 
MPH Special Project Poster
MPH Special Project PosterMPH Special Project Poster
MPH Special Project Poster
 
Haverkampf pe 3-2011
Haverkampf pe 3-2011Haverkampf pe 3-2011
Haverkampf pe 3-2011
 

Viewers also liked

Building Community Relationships, Teleseminar Handout, 5 28 09
Building Community Relationships, Teleseminar Handout, 5 28 09Building Community Relationships, Teleseminar Handout, 5 28 09
Building Community Relationships, Teleseminar Handout, 5 28 09
donhendricks
 
Crisis Training
Crisis TrainingCrisis Training
Crisis Training
donhendricks
 
Final Slideshow Presentation
Final Slideshow PresentationFinal Slideshow Presentation
Final Slideshow Presentation
guest4c56e6
 
10분스리치 출판의미래
10분스리치 출판의미래10분스리치 출판의미래
10분스리치 출판의미래David Eung Soo Kim
 
Starting With Microsoft Excel
Starting With Microsoft ExcelStarting With Microsoft Excel
Starting With Microsoft Excel
Daniela Lomelin
 
201203 power view
201203 power view201203 power view
201203 power view
tleung927
 

Viewers also liked (6)

Building Community Relationships, Teleseminar Handout, 5 28 09
Building Community Relationships, Teleseminar Handout, 5 28 09Building Community Relationships, Teleseminar Handout, 5 28 09
Building Community Relationships, Teleseminar Handout, 5 28 09
 
Crisis Training
Crisis TrainingCrisis Training
Crisis Training
 
Final Slideshow Presentation
Final Slideshow PresentationFinal Slideshow Presentation
Final Slideshow Presentation
 
10분스리치 출판의미래
10분스리치 출판의미래10분스리치 출판의미래
10분스리치 출판의미래
 
Starting With Microsoft Excel
Starting With Microsoft ExcelStarting With Microsoft Excel
Starting With Microsoft Excel
 
201203 power view
201203 power view201203 power view
201203 power view
 

Similar to Beyond The News Release

Public relations
Public relationsPublic relations
Public relations
Swathi Sippy
 
Public relations
Public relationsPublic relations
Public relations
Ramiz Jabr
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR students
dibegin
 
The Proof Is In The P.O.P
The Proof Is In The P.O.PThe Proof Is In The P.O.P
The Proof Is In The P.O.P
Donunshae Sanders
 
The Proof Is In The P.O.P
The Proof Is In The P.O.PThe Proof Is In The P.O.P
The Proof Is In The P.O.P
Donunshae Sanders
 
The Proof is in the P.O.P
The Proof is in the P.O.PThe Proof is in the P.O.P
The Proof is in the P.O.P
Julie Press
 
NAIT PR class presentation
NAIT PR class presentationNAIT PR class presentation
NAIT PR class presentation
dibegin
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations Management
Dr T.Sivakami
 
CPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan UniversityCPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan University
dibegin
 
What is Public Communication
What is Public CommunicationWhat is Public Communication
What is Public Communication
toddkedwardsPearson
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relations
dibegin
 
11thEd_Wilcox_PPT_Chapter01.ppt
11thEd_Wilcox_PPT_Chapter01.ppt11thEd_Wilcox_PPT_Chapter01.ppt
11thEd_Wilcox_PPT_Chapter01.ppt
PhamLeTramAnhK16HCM
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1
Kane Hopkins
 
Brian Massie Portfolio
Brian Massie PortfolioBrian Massie Portfolio
Brian Massie Portfolio
Brian Massie
 
Intro To Pr 2008 Linkedin
Intro To Pr   2008   LinkedinIntro To Pr   2008   Linkedin
Intro To Pr 2008 Linkedin
mikekinger
 
Public relation in Nursing educational institution
Public relation in Nursing educational institutionPublic relation in Nursing educational institution
Public relation in Nursing educational institution
aneez103
 
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSAMaking an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
John Trybus, APR
 
How and why social strategy is crucial for influencer marketing [Freberg]
How and why social strategy is crucial for influencer marketing [Freberg]How and why social strategy is crucial for influencer marketing [Freberg]
How and why social strategy is crucial for influencer marketing [Freberg]
Karen Freberg
 
PUBLIC RELATOIN.ppt
PUBLIC RELATOIN.pptPUBLIC RELATOIN.ppt
PUBLIC RELATOIN.ppt
CHANDANPRADHAN72
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up Workshop
Beth Kanter
 

Similar to Beyond The News Release (20)

Public relations
Public relationsPublic relations
Public relations
 
Public relations
Public relationsPublic relations
Public relations
 
CPRS presentation to NAIT PR students
CPRS presentation to NAIT PR studentsCPRS presentation to NAIT PR students
CPRS presentation to NAIT PR students
 
The Proof Is In The P.O.P
The Proof Is In The P.O.PThe Proof Is In The P.O.P
The Proof Is In The P.O.P
 
The Proof Is In The P.O.P
The Proof Is In The P.O.PThe Proof Is In The P.O.P
The Proof Is In The P.O.P
 
The Proof is in the P.O.P
The Proof is in the P.O.PThe Proof is in the P.O.P
The Proof is in the P.O.P
 
NAIT PR class presentation
NAIT PR class presentationNAIT PR class presentation
NAIT PR class presentation
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations Management
 
CPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan UniversityCPRS Edmonton for Grant MacEwan University
CPRS Edmonton for Grant MacEwan University
 
What is Public Communication
What is Public CommunicationWhat is Public Communication
What is Public Communication
 
CPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public RelationsCPRS presentation to NAIT MARK278 - Public Relations
CPRS presentation to NAIT MARK278 - Public Relations
 
11thEd_Wilcox_PPT_Chapter01.ppt
11thEd_Wilcox_PPT_Chapter01.ppt11thEd_Wilcox_PPT_Chapter01.ppt
11thEd_Wilcox_PPT_Chapter01.ppt
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1
 
Brian Massie Portfolio
Brian Massie PortfolioBrian Massie Portfolio
Brian Massie Portfolio
 
Intro To Pr 2008 Linkedin
Intro To Pr   2008   LinkedinIntro To Pr   2008   Linkedin
Intro To Pr 2008 Linkedin
 
Public relation in Nursing educational institution
Public relation in Nursing educational institutionPublic relation in Nursing educational institution
Public relation in Nursing educational institution
 
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSAMaking an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change: PRSA
 
How and why social strategy is crucial for influencer marketing [Freberg]
How and why social strategy is crucial for influencer marketing [Freberg]How and why social strategy is crucial for influencer marketing [Freberg]
How and why social strategy is crucial for influencer marketing [Freberg]
 
PUBLIC RELATOIN.ppt
PUBLIC RELATOIN.pptPUBLIC RELATOIN.ppt
PUBLIC RELATOIN.ppt
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up Workshop
 

Beyond The News Release

  • 1. Beyond the News Release: PR Tactics That Work Don Hendricks Director, University Communications Missouri State University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.