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Beyond The News Release

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donhendricks

The document discusses public relations tactics that can be used beyond traditional news releases. It defines public relations as establishing beneficial relationships between an organization and its stakeholders to effectively communicate messages. The document outlines PR goals, influences on organizational success, and tactics like media relations, civic engagement activities, and utilizing advisory teams. It provides examples of clients that have used these tactics and asks if the reader has any other questions.

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Beyond the News Release: PR Tactics That Work Don Hendricks Director, University Communications Missouri State University
What is Public Relations? ,[object Object],[object Object]
What is Public Relations? ,[object Object]
PR Goals ,[object Object],[object Object],[object Object],[object Object]
PR Influences on the Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Influences on the Bottom Line ,[object Object],[object Object],[object Object]
PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Civic Engagement Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People Who Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Public Relations Advisory Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clients We Have Worked With ,[object Object],[object Object],[object Object],[object Object]
Beyond the News release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]

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Beyond The News Release

  • 1. Beyond the News Release: PR Tactics That Work Don Hendricks Director, University Communications Missouri State University
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