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#ClioWeb
How Alternative& Contingency Fees
Are Changing Law Firms
A Clio Webinar
Joshua Lenon - Clio
#ClioWeb
Instructors
Joshua Lenon
• Lawyer in Residence at Clio
• Attorney Admitted in New
York
• @JoshuaLenon
#ClioWeb
Agenda
• Lessons on AlternativeFees (20 minutes)
• Ethics Surrounding AlternativeFees (15
minutes)
• Resources on Contingency & Alternative
Fees (20 minutes)
• Questions (5 minutes)
#ClioWeb
LESSONS ON ALTERNATIVE FEES
#ClioWeb
Fees Over Time
• 1800’s– Capped “per service” per State
Law
• 1908 – Contingency fees approved by
American Bar Association
• 1940’s– Rise of StateBar Association’s
minimum fee schedules
• 1975 - Goldfarbv. VirginiaState Bar, 421 US
773 (1975)
Source:.“How.Billable.Hours.Changed.the.Legal.
Profession,”.Bloomberg.Business,.12/4/14
#ClioWeb
Laffey Matrix
$150
$255
$300
$370
$460
$520
$0 $100 $200 $300 $400 $500 $600
Rates
2014K2015
20+.years 11K19.years 8K10.years 4K7.years 1K3.years Paralegals.&.Law.Clerks
Source:.USAO.DC,.http://www.justice.gov/usaoK
dc/civilKdivision
#ClioWeb
Laffey Matrix
$110
$150
$185
$255
$225
$300
$280
$370
$345
$460
$390
$520
$0 $100 $200 $300 $400 $500 $600
2004
2015
2004K2005.vs..2014K2015
20+.years 11K19.years 8K10.years 4K7.years 1K3.years Paralegals.&.Law.Clerks
Source:.USAO.DC,.http://www.justice.gov/usaoK
dc/civilKdivision
#ClioWeb
Laffey Matrix vs. Corporate Rates
$150
$384
$255
$478
$300
$503
$370
$706
$460
$793
$520
$0 $100 $200 $300 $400 $500 $600 $700 $800 $900
CEB.M&A
2015
20+.years 11K19.years 8K10.years 4K7.years 1K3.years Paralegals.&.Law.Clerks
Source:.CEB.Inc.,.“The.2014.Real.Rate.Report”
#ClioWeb
Rate Influencers
•The.most.important.determinant.of.a.lawyer’s.hourly.rate.is.the.size.of.the
firm.producing.the.work.Firm.Size
•Lawyers.billing.in.New.York.and.Washington,.DC,.have.the.most.predictive.power.on.lawyer.rate.
compared.to.other.cities.and.follow.closely.after.only.law.firm.size.overall.Law.Firm.Office.Location
•Although.years.of.experience.is.a.statistically.significant.predictor.of.rates for.all.lawyers,.it.is.an.
even.more.important.predictor.of.partner.rates.Lawyer.Experience
•Even.after.accounting.for.the.years.of.experience.a.lawyer.has.accrued,.whether.the.lawyer.is.a.
partner.or.associate.is.the.fourth.most.important.predictor.of.hourly.rates.Timekeeper.Role
•The.statistical.importance.of.individual.practice.areas.varies,.but.finance.corporate,.patents,.and.
mergers.and.acquisitions.work.are.among.the.most.meaningful.Practice.Area
•The.statistical.importance.of.individual.practice.areas.varies,.but.finance,
corporate,.patents,.and.mergers.and.acquisitions.work.are.among.the.most
meaningful.
Client.Industry
Source:.CEB.Inc.,.“The.2014.Real.Rate.Report”
#ClioWeb
Complexity in predicting legal costs
is driving demand for a better
alternative to the business hour.
#ClioWeb
Client Preferred Pricing Strategies
• Transparent pricing - 37%
• Guaranteed pricing - 27%
• Value-based pricing - 26%
• Lowest price - 10%
Source:.Altman.Weil.2014.Chief.Legal.Officer.
Survey
#ClioWeb
Alternative Fee Arrangements (AFAs)
Increase
41%
Stay.the.Same
57%
Decrease
2%
EXPECTATIONS. OF.INCREASE.IN.AFA.USE
Source:.Norton.Rose.2015.Litigation.Trend.
Survey
#ClioWeb
Types of AFAs
• Blended Rate
• Capped Fee
• Conditional Fee
• Contingent Fee
• Fixed Fee
• Performance /
Rewards-based
Fees
• Damages-based
Agreements
Source:.Norton.Rose.2015.Litigation.Trend.
Survey
#ClioWeb
Effectiveness of AFAs
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Conditional.Fee
Fixed.Fee
Capped.Fee
Contingent.Fee
DamagesKbased.Agreements
Performance./.RewardsKbased.Fee
Blended.Rate
Effective Very.Effective
Source:.Norton.Rose.2015.Litigation.Trend.
Survey
#ClioWeb
Most Used AFAs
0% 10% 20% 30% 40% 50% 60% 70%
Fixed.Fee
Capped.Fee
Blended.Rate
Performance./.RewardsKbased.Fee
Contingent.Fee
Source:.Norton.Rose.2015.Litigation.Trend.
Survey
#ClioWeb
20% of General Counsels now
require fixed fees for portfolio
services
Source:.ACC.Chief.Legal.Office.Survey.2015
#ClioWeb
ETHICS SURROUNDING
ALTERNATIVE FEES
#ClioWeb
MRPC 1.5 Fees
(a) A lawyer shall not make an
agreement for, charge, or collect an
unreasonable fee or an unreasonable
amount for expenses.
#ClioWeb
MRPC 1.5 Fees
8 Point Test
1. the time and labor
required, the novelty and
difficulty of the questions
involved, and the skill
requisite to perform the
legal service properly;
2. the likelihood, if apparent
to the client, that the
acceptance of the
particular employment
will preclude other
employment by the
lawyer;
#ClioWeb
MRPC 1.5 Fees
3. the fee customarily
charged in the locality
for similar legal
services;
4. the amount involved
and the results
obtained;
5. the time limitations
imposed by the client
or by the
circumstances;
#ClioWeb
MRPC 1.5 Fees
6. the nature and length
of the professional
relationship with the
client;
7. the experience,
reputation, and ability
of the lawyer or
lawyers performing
the services; and
8. whether the fee is
fixed or contingent.
#ClioWeb
Disclosure Required
When a representation is based upon
an hourly rate, the minimum unit of
time for which a client will be billed
should be apparent. See, Georgia
Bar Formal Advisory Op. 01-1
#ClioWeb
Get It in Writing
NYCRR §1215 Written Letter of Engagement
The letter of engagement shall address the following
matters:
1. Explanation of the scope of the legal services to be
provided;
2. Explanation of attorney's fees to be charged,
expenses and billing practices; and, where
applicable, shall provide that the client may have a
right to arbitrate fee disputes under Part 137 of the
Rules of the Chief Administrator.
#ClioWeb
Bookkeeping Necessary
MRPC 1.15 (c)
A lawyer shall deposit into a client trust
account legal fees and expenses that have
been paid in advance, to be withdrawnby the
lawyer only as fees are earned or expenses
incurred.
#ClioWeb
Plan for Refunds
MRPC 1.16 (d)
Upon terminationof representation, a lawyer
shall takesteps to the extent reasonably
practicable to protect a client's interests, such
as …refunding any advance payment of fee or
expense that has not been earned or incurred.
#ClioWeb
Limitations Exist
MRPC 1.5 (d)
A lawyer shallnot enter intoan arrangement for,
charge,or collect:
(1) any fee in a domestic relations matter, the payment
or amount of which is contingent upon the securing of
a divorce or upon the amount of alimony or support,
or property settlement in lieu thereof; or
(2) a contingent fee for representing a defendant in a
criminal case.
#ClioWeb
More Limitations
Fees capped by statute:
• Wisconsin 814.045(2)(a)
– In any action in which compensatory damages
are awarded, the court shall presume that
reasonable attorney fees do not exceed 3 times
the amount of the compensatory damages
awarded
#ClioWeb
Even More Limitations
Regulatory Capped Fees
• Social Security ClaimantRepresentatives’
reasonable fee is up to 25 percent past-due
benefits to themaximum of $6,000.
#ClioWeb
Even with limitations imposed by
ethical rules, statutes, and
regulations – there exists room for
creativity when it comes to legal fees.
#ClioWeb
Lawyer Deal of the Day
• South CarolinaBar EthicsAdvisoryOpinion 11-
05 (2011)
• NewYork State Bar AssociationCommitteeOn
ProfionallEthicsOpinion No. 897 (Dec. 13,
2011)
1. Mind conflicts,
2. Offer refundson termination,and
3. (NY: Keep fee as a retainerif time period
expires)
#ClioWeb
RESOURCES ON CONTINGENCY
& ALTERNATIVE FEES
#ClioWeb
http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?
productId=130438838
#ClioWeb
Contingency Fees
“I provided the intelligence required
to build the case, the expertise to find
precedents, and the oratory to
convince the jury. Any a--hole could
fall down a manhole.”
Source:.jeff Rovin,.500.Great.lawyer jokes40.
(1992)
#ClioWeb
Contingency Fee Workflow
#ClioWeb
#ClioWeb
Blended Rate
Instead of using each lawyer’sstandard, book,
or rack rate, a common or “blended” number
is used.
For example, if the standard hourly rates for
lawyers on a matterare $800, $600, and $400
per hour, the negotiatedblended rate may be
$550 per hour.
Source:.“What.Is,.and.Is.Not,.an.Alternative.Fee.
Arrangement?”.Law.Technology.Today.12/10/14
#ClioWeb
Blended Rates
#ClioWeb
Blended Rates
#ClioWeb
Fixed Fee
A single sum for
an engagement.
1. Portfolio of Cases
2. Single Case
3. Phase of Case
4. Single Case by Time
5. Multiple Cases by
Time
Source:.“What.Is,.and.Is.Not,.an.Alternative.Fee.
Arrangement?”.Law.Technology.Today.12/10/14
#ClioWeb
Fixed Fee Guidance
https://divorcediscourse.com/fees/
#ClioWeb
Conditional Fee
Both parties (client and law firm) agree on the
fee, then set an agreed-upon amount or
percentage of the totalfee that will be
withhelduntil a milestoneor result is achieved.
Firms haveincentive to perform.
Often called HoldBack Fees
#ClioWeb
Capped Fee
As one of thebudget-based options, Capped
creates an upper limit on the amount theclient
will pay.
#ClioWeb
Performance / Rewards-based Fees
Once a firm hassubmittedits final invoice—
often based on Fixed or Hourly—the client
decides if thefirm has met and/or exceeded
certain criteria, which would justify a bonus.
Source:.Patrick.Johansen,.CLM,.CPP,.“Patrick.on.Pricing,”.http://www.patrickonpricing.com/continuum
#ClioWeb
Damages-based Agreements
Calculatedas a percentage of theamount
saved for the client who is a defendant in a
lawsuit.
• ABA Comm. on Ethics & Prof’l
Responsibilities, Formal Op. 93-373at 2-3
(1993),“Contingent Fees in Civil Cases
Based on the Amount of Money Saved for
the Client”
#ClioWeb
CONCLUSIONS
#ClioWeb
Conclusions
Whilealternativefee arrangements havebeen
common in many practice areas, their use is
expanding into every practice area.
Firms need to implement flexible billing
practices to allow clients to pick thebilling
method that works for them.
#ClioWeb
QUESTIONS?
#ClioWeb
Thank You
Joshua Lenon
joshua@clio.com
@JoshuaLenon
Linkedin.com/in/joshualenon

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