Social media has
kidnapped your brand.
@jamesjefferson @equatoragency #smwgla

Who on earth are Equator?
THE big numbers agency.
@jamesjefferson @equatoragency #smwgla

Tipping point.
@jamesjefferson @equatoragency #smwgla

Brand Consumer
@jamesjefferson @equatoragency #smwgla

TV-Industrial Complex Super-abundance of choice
&
Niche Consumers
&
Digital Natives
&
Social networking
Brand Consumer
@jamesjefferson @equatoragency #smwgla

“Sociology, technology and
psychology have put
advertising in its box.
If you are in advertising you’re
about to be buried”
~ Maurice Saatchi
@jamesjefferson @equatoragency #smwgla

Once upon a time...
@jamesjefferson @equatoragency #smwgla

The Big Idea.
@jamesjefferson @equatoragency #smwgla

One
word
equity.
@jamesjefferson @equatoragency #smwgla

Remarkable.
@jamesjefferson @equatoragency #smwgla

“We’ve been
asking the
wrong question.”
@jamesjefferson @equatoragency #smwgla

Normal distribution for a Mass market
@jamesjefferson @equatoragency #smwgla

Multiple interest points for a niched market.
@jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

A brief history
of memetics
@jamesjefferson @equatoragency #smwgla

Assimilation
@jamesjefferson @equatoragency #smwgla

Distinctiveness
Novelty
Coherence
Authority
Simplicity
Assimilation
@jamesjefferson @equatoragency #smwgla

Retention
@jamesjefferson @equatoragency #smwgla

Coherence Invariance
Controllability
Usefulness
Retention
@jamesjefferson @equatoragency #smwgla

Expression
@jamesjefferson @equatoragency #smwgla

Expressivity
Proselytism
Expression
@jamesjefferson @equatoragency #smwgla

Transmission
@jamesjefferson @equatoragency #smwgla

Proselytism
Publicity
Transmission
@jamesjefferson @equatoragency #smwgla

You may have heard of some of these...
@jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

Lolcats
@jamesjefferson @equatoragency #smwgla

He
started it.
@jamesjefferson @equatoragency #smwgla

“Crowd Resonance.”
@jamesjefferson @equatoragency #smwgla

Natural
Selection.
@jamesjefferson @equatoragency #smwgla

I want some of that?
@jamesjefferson @equatoragency #smwgla

Forget brand.
Think brands.
@jamesjefferson @equatoragency #smwgla

Forget brand.
Think conversation.
@jamesjefferson @equatoragency #smwgla

Inspire creativity.
@jamesjefferson @equatoragency #smwgla

Inspire creativity.
@jamesjefferson @equatoragency #smwgla

Inspire creativity.
@jamesjefferson @equatoragency #smwgla

Unique language.
@jamesjefferson @equatoragency #smwgla

Unique language.
@jamesjefferson @equatoragency #smwgla

Start tomorrow...
@jamesjefferson @equatoragency #smwgla

What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

What do you
believe in?
(Tip: It’s not allowed to be profit.)
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Who else
believes in it?
@jamesjefferson @equatoragency #smwgla

Hey presto!
You’ve found your
Marketing team.
(Tip: You now need to convince them they want to help you.)
@jamesjefferson @equatoragency #smwgla

Hey presto!
You’ve found your
Marketing team.
(Another Tip: Don’t sack your agency, just yet.)
@jamesjefferson @equatoragency #smwgla

Now you need to
feed them ideas.
(Tip: This is discussion not a dictatorship.)
@jamesjefferson @equatoragency #smwgla

Now you need to
feed them ideas.
(Tip: This is where a digital agency that thinks fast comes in... Hello;-)
@jamesjefferson @equatoragency #smwgla

Track everything.
All the time.
(Tip: Do more of what’s trending up, less of what it isn’t.)
@jamesjefferson @equatoragency #smwgla

You’ll have yourself a
Brand Meme
in no time.
@jamesjefferson @equatoragency #smwgla

You’ve been listening to:
Social media has kidnapped your brand.
I’d love to hear what you think about all this:
@jamesjefferson @equatoragency #smwgla
james@eqtr.com
@jamesjefferson @equatoragency #smwgla