Beverage Development for New Beverage Entrepreneurs

Beverage
Development for New
Beverage
Entrepreneurs
Jorge Olson – Liquid Brands Management

CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com

© 2013 Liquid Brands Management. - All Rights Reserved.

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On this Webinar
Jorge S. Olson, Beverage Expert, CEO, Consultant, Entrepreneur,
Author

Jorge Olson is the author of the books “Build
Your Beverage Empire” and “The Unselfish
Guide to Self Promotion”. He’s owned many
consumer packaged goods brands and
distribution companies in the USA and in Mexico.
Jorge is also an analyst to Hedge Funds, Mutual
Funds and other institutional investors that want
to invest in the beverage and consumer goods
industries. He landed his first Vice President
position at 27 and CEO by 28. Jorge has more
than 75,000 subscribers to his newsletters and
discussion groups.
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Phone: 1 888-276-5688

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Beverage Development

Agenda

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Phone: 1 888-276-5688

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About You
Tell me
about
YOU

What is When do
your
you want
IDEA to START

What is
your
GOAL

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Phone: 1 888-276-5688


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Our Profile

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What we Do
• Full Service Beverage Development
• Beverage Positioning and Channel Placement
• Beverage Artwork and Brand Development
• Production Management
• Sales & Distribution
• Full Brand Management
• Consulting & Mentoring
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Phone: 1 888-276-5688

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Our Team

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Your Team

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Your Team

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Categories
Examples of Projects

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Water
Bottled Water Projects
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Full Branding
Production
Private Label
Custom Bottles
Export to Mexico
Source from China
Sales & Distribution
Consulting &
Mentoring

CONTACT US
Phone: 1 888-276-5688

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Energy Drinks
Energy Beverages
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•
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Energy Drinks
Energy Shots
Energy Powders
Full Development
Brand Management
Consulting &
Mentoring

CONTACT US
Phone: 1 888-276-5688

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Tea’s
TEA’s in Ready to Drink
& More
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Ready to Drinks
Brewed
From Concentrate
Energy Tea
Superfood Tea
Full Brands
Management
• Sales & Distribution
• Consulting &
Mentoring

CONTACT US
Phone: 1 888-276-5688

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Juices
Juice for Kids and
Functional
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•
•
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Superfood
Watermelon
From Concentrate
Development
Full Brand
Management &
Mentoring

CONTACT US
Phone: 1 888-276-5688

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Niche
Functional Drinks
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Sports
Relaxation
Sleep
Focus
Recovery
Male Enhancement
Probiotic
Weight Loss

CONTACT US
Phone: 1 888-276-5688

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Alcohol
Drinks
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•
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•
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Beer
Vodka
Tequila
Mezcal
Craft = TJ Beer
Large = Miller Beer
Start – Up = Dennis
Rodman

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Phone: 1 888-276-5688


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Case Studies
Beverage Development Examples

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Uni:Té Multiple Projects
Uni:té People’s Juice
Co.
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Bottled Tea
Tea fro Brewing
Iced Mexican Coffee
Superfood Juice

• Full Beverage
Development

CONTACT US
Phone: 1 888-276-5688

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Neo Energy and Neo Carb Bloc
Neo-Energy and Neo-Car Bloc
from Medpodium and Nutraaps
• Energy Boosters
• Carbohydrate Blockers
• Sales in Convenience Stores
and Supermarkets

• Sales and Promotion

CONTACT US
Phone: 1 888-276-5688

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My Cause Water
My Cause Water
• Branding Creation
• Custom Bottle Molds
• From every bottle sold, My
Cause donates 5 cts to a
Charity of your choice

• Full Beverage
Development

CONTACT US
Phone: 1 888-276-5688

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Vitamins
Make Me Drinks, Inc.
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•
•
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Formulation
Branding
Artwork
Positioning
Trade Shows

• Full Brand Management

CONTACT US
Phone: 1 888-276-5688


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Comparison

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First Fix-it

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Second:

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Second:

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The Project
Your Project “Start to Finish”

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Phone: 1 888-276-5688

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Five Steps:
• Strategy and Preparation
• Branding Package
Development
• Formulation and Ingredients
• Sales and Distribution
Planning
• Production Management

CONTACT US
Phone: 1 888-276-5688

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20 Steps:
1

Strategy and Preparation
1. Phone Strategy Session
2. Target Market
3. Project Preparation
4. Project Management Software
5. Wholesale Research
6. Retail Research

CONTACT US
Phone: 1 888-276-5688

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20 Steps:
2

Branding and Package Development
7. Internal Team Brainstorming
8. Branding Concepts and Approval
9. Logo and Approval
10. Package Development

CONTACT US
Phone: 1 888-276-5688

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20 Steps:
3

Formulation and Ingredients
11. Formulation and Ingredient
Research
12. Cost of Goods Sold
13. Formula Suggestions and
Approval.

CONTACT US
Phone: 1 888-276-5688

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20 Steps:
4

Sales & Distribution Planning
14. Product Positioning.
15. Pricing for Entire Supply Chain.
16. Retail & Distribution Art Package.

CONTACT US
Phone: 1 888-276-5688

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20 Steps:
5

Production Management
17. Production Consultation Planning.
18. Full Service Production
Management.
19. Sourcing Ingredients and
Package.
20. Production

CONTACT US
Phone: 1 888-276-5688

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Timeline
PHASE

Month
1

Month
2

Month 3

Branding Packaging
Development
Sales and Distribution
Planning

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Phone: 1 888-276-5688


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Starting Line
How do we start the Project

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Phone: 1 888-276-5688

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Starting Line
STEP 1
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•
•
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•

Kick Off Strategy Call
Speak with Brand
Director
Meet Your Project
Manager
Meet Your Brand
Manager
Go Over Your Goals
Describe Your Vision

STEP 3

STEP 2
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•
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Weekly Conference
Calls with PM
Project Management
Task Management
Mentoring

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•
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Review & Approve
Items
Make Changes
Show Your Friends and
Colleagues
Finish Your Beverage

CONTACT US
Phone: 1 888-276-5688

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Quotes
“I love you guys,
thank you for the
service and
mentoring”

•
•

Dominic Sohl
Vitamin Bev.
Development

• “I would not start a • “Eduardo is the only
beverage company
without you guys”

•

Isaiah Garcia
•

Multiple
Projects

person you need on
your team, period”

•

Isaac Tellez

•

Beverage
Development

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Phone: 1 888-276-5688


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Talk to Us

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Phone: 1 888-276-5688


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Package
2 week Special on Beverage Development

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Phone: 1 888-276-5688

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Full Service Implementation

$30,000

Includes phone strategy session

$1,200

Includes 20 hours of phone or email consultations
valued at $350x20

$7,000

Full Package Branding with 4 changes

$10,000

Full Package Development with 10 changes

$15,000

Retail Research

$2,000

Wholesale Research

$2,000

Pricing Strategy for all of your Supply Chains

$2,700

Formulation of your product

$5,000

Retail and Distribution package

$2,500

Production consultation and planning

$2,500

Full Service Production Project Management

$6,000

1 Month Lead Generation

$3,000

1 Month of Insider Circle Platinum Club with
Jorge Olson

$5,000

3 Months Founder’s Club membership

$750

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Phone: 1 888-276-5688

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Five Steps
•
•
•
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Branding Package Development
Sales and Distribution Planning

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Phone: 1 888-276-5688

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$94,650
Full Service Development

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Phone: 1 888-276-5688


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Special
•
•
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$35,000
Full Service – All Included
Pre-Paid
Only Good for 2 Weeks

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Phone: 1 888-276-5688

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Questions?

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Phone: 1 888-276-5688


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Contact Us

Liquid Brands Management
Office1: 888-276-5688
Office2: 619-722-5033

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Friend Us

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E-mail: info@liquidbm.com


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