Corporate Culture for N5 TVET College Communications studentsVarsity College
This document provides an overview of Chapter 1 from a textbook. It covers several topics related to corporate culture and communication within organizations, including:
1. Definitions of corporate culture and how it evolves from an organization's history, values, and members. Examples of corporate cultures are provided.
2. Means of consolidating corporate culture through symbols, rituals, language, anecdotes, relationships, and humor. Subcultures within organizations are also discussed.
3. Leadership styles like autocratic, democratic, and laissez-faire are defined and compared. Characteristics and suitable situations for each style are provided.
The document provides summaries and definitions for several sections within Chapter 1 related to
This document discusses applying multi-channel brand equity management concepts to the tourism industry. It provides an overview of the concept, generalizes it, and discusses implications for tourism. Key points include how the 5A brand resonance model of awareness, attitudes, attachment, activity and associations can be applied to tourism, but requires adjustments due to tourism's peculiarities like less frequent purchases and building attachment over many years. Managing associations and perceptions is also more difficult in tourism due to many communication channels outside a brand's control.
Public Relations and Corporate Communication StrategiesChetna Sethia
Amazon has launched several marketing campaigns in India around festivals and events to promote its brand and services. This includes #DeliverTheLove for Raksha Bandhan promoting in-person relationships over gifts, and a Ganesh Chaturthi campaign showing Amazon helping with smaller problems while Ganesh helps with bigger issues. Amazon is also considering acquiring sports streaming rights and investing in food delivery startup Swiggy to expand its services. It faces competition from companies like Netflix, Flipkart, and Walmart. Some of its strategies include Prime membership, personalized recommendations, and partnerships with small businesses. Amazon has adapted to challenges in India like infrastructure issues through initiatives like mobile stores and fulfillment programs. It focuses on customer satisfaction and supports local communities
Marketing Communication Strategy (Infographic)
The Campaign - The Communication Channel - The Content
by
Richard MM, MBA, Ak, CA, CPMA
PT. Konsultan Ranah Sejahtera
A Registered Strategic Consulting & Accountancy Services Company - Indonesia
Based on Decree of Ministry of Finance of RI no.62/KM1.PPPK/2015
BRAND AUDIT AND MARKETING COMMUNICATION STRATEGY 2armstrong ilile
The document discusses the new banking model in Nigeria that has structurally overhauled bank operations by discarding the universal banking policy and adopting a new four-tier operating structure. The new licensing model will see banks only permitted to operate defined core banking services and expand vertically into new geographic markets rather than horizontally into non-banking services. It also discusses WEMA Bank specifically, outlining its history and granting of a regional banking license to operate in South-West and South-South Nigeria. A brand audit is suggested to evaluate how the WEMA brand is perceived, ensure strategic brand management, and help the brand capture market share as a regional bank.
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
This document defines internal communication as communication within an organization aimed at employees. It discusses the importance of internal communication for disseminating information, building organizational reputation, and encouraging feedback. The document also evaluates different corporate strategies used for internal communication, such as defining a psychological contract and corporate culture between employers and employees. It emphasizes the importance of strategic internal communication that considers organizational, political, economic, social, and technological factors.
Corporate Culture for N5 TVET College Communications studentsVarsity College
This document provides an overview of Chapter 1 from a textbook. It covers several topics related to corporate culture and communication within organizations, including:
1. Definitions of corporate culture and how it evolves from an organization's history, values, and members. Examples of corporate cultures are provided.
2. Means of consolidating corporate culture through symbols, rituals, language, anecdotes, relationships, and humor. Subcultures within organizations are also discussed.
3. Leadership styles like autocratic, democratic, and laissez-faire are defined and compared. Characteristics and suitable situations for each style are provided.
The document provides summaries and definitions for several sections within Chapter 1 related to
This document discusses applying multi-channel brand equity management concepts to the tourism industry. It provides an overview of the concept, generalizes it, and discusses implications for tourism. Key points include how the 5A brand resonance model of awareness, attitudes, attachment, activity and associations can be applied to tourism, but requires adjustments due to tourism's peculiarities like less frequent purchases and building attachment over many years. Managing associations and perceptions is also more difficult in tourism due to many communication channels outside a brand's control.
Public Relations and Corporate Communication StrategiesChetna Sethia
Amazon has launched several marketing campaigns in India around festivals and events to promote its brand and services. This includes #DeliverTheLove for Raksha Bandhan promoting in-person relationships over gifts, and a Ganesh Chaturthi campaign showing Amazon helping with smaller problems while Ganesh helps with bigger issues. Amazon is also considering acquiring sports streaming rights and investing in food delivery startup Swiggy to expand its services. It faces competition from companies like Netflix, Flipkart, and Walmart. Some of its strategies include Prime membership, personalized recommendations, and partnerships with small businesses. Amazon has adapted to challenges in India like infrastructure issues through initiatives like mobile stores and fulfillment programs. It focuses on customer satisfaction and supports local communities
Marketing Communication Strategy (Infographic)
The Campaign - The Communication Channel - The Content
by
Richard MM, MBA, Ak, CA, CPMA
PT. Konsultan Ranah Sejahtera
A Registered Strategic Consulting & Accountancy Services Company - Indonesia
Based on Decree of Ministry of Finance of RI no.62/KM1.PPPK/2015
BRAND AUDIT AND MARKETING COMMUNICATION STRATEGY 2armstrong ilile
The document discusses the new banking model in Nigeria that has structurally overhauled bank operations by discarding the universal banking policy and adopting a new four-tier operating structure. The new licensing model will see banks only permitted to operate defined core banking services and expand vertically into new geographic markets rather than horizontally into non-banking services. It also discusses WEMA Bank specifically, outlining its history and granting of a regional banking license to operate in South-West and South-South Nigeria. A brand audit is suggested to evaluate how the WEMA brand is perceived, ensure strategic brand management, and help the brand capture market share as a regional bank.
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
This document defines internal communication as communication within an organization aimed at employees. It discusses the importance of internal communication for disseminating information, building organizational reputation, and encouraging feedback. The document also evaluates different corporate strategies used for internal communication, such as defining a psychological contract and corporate culture between employers and employees. It emphasizes the importance of strategic internal communication that considers organizational, political, economic, social, and technological factors.
This document provides an overview of corporate communication. It defines corporate communication as managing internal and external communications to create a favorable view among stakeholders. It identifies key internal and external stakeholders. It describes the main roles and objectives of corporate communication departments as overseeing communication strategy, media relations, crisis communications, and more to promote the company's identity and minimize discrepancies in marketing. It also provides examples of tools used in corporate communication like branding, publications, and websites.
This document discusses corporate communication, including its key components and types. Corporate communication refers to communication within a company (internal) and between companies (external). It aims to craft and protect a company's image. The key components are managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems head-on rather than creating spin. Types of corporate communication include employee communications, investor relations, marketing, and government relations. Effective corporate communication requires a carefully planned program.
This document provides an overview of a presentation on corporate communication given by Manish Parihar. It discusses key topics like the definition of communication and strategic communication. It introduces concepts like using communication to share corporate objectives and values. Specific frameworks and historical influences on corporate communication are presented. The roles of communication in building relationships and competitive advantage are covered.
Communication involves the exchange of thoughts, messages, or ideas through speech, signals, or writing to ensure clear understanding. There are one-way, two-way, and collaborative methods of communication. Effective communication can increase productivity, reduce stress, enhance relationships, and save time and money.
Corporate communication manages an organization's internal and external communications, including advertising, marketing communications, marketing, and public relations. Internal communication occurs within a company through meetings and publications, while external communication uses advertising, marketing, and public relations to engage with consumers, media, and the public. Successful corporate communicators today integrate skills in these areas and have management abilities.
The structure of the Corporate CommunicationThomas Barat
This document outlines the structure and key components of corporate communication. It discusses internal communication, external communication, public relations, human relations, and marketing communications. It also summarizes the tools used in corporate communication, including publications, audiovisual media, personal communication, events, and mass communication. Reputation management is also examined, including how a corporation's reputation depends on its actions, what others think of it, and what is said about it.
The document discusses corporate communication, providing examples of how language can be interpreted differently internally versus externally. It also summarizes various frameworks for understanding the structures and flows of internal and external communication. Key aspects of corporate communication discussed include management communication, marketing communication, and organizational communication.
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
This document discusses different types of communication, including formal vs informal, oral vs written, internal vs external, and verbal vs non-verbal communication. It provides examples of each type and notes that communication can be through spoken words, written words, pictures, body language, gestures, facial expressions and more. Formal communication is associated with organizational structures while informal occurs casually between acquaintances. Oral communication includes conversations while written is through documented messages. Internal communication is within an organization and external is with outside parties. Verbal uses words while non-verbal relies on body language and facial expressions to convey messages.
Corporate communications involves managing internal and external communications to achieve business objectives. It includes functions like public relations, marketing communications, and internal communications. The goals are to position the organization, manage its reputation, and ensure employees and stakeholders are well-informed. Effective corporate communications requires understanding concepts like brand identity, corporate image, and stakeholder management. It also requires strong media relations, employee communications, and managing communications during crises.
The document discusses integrated marketing communications (IMC), which aims to make all aspects of marketing communications work together as a unified strategy. It explains the different levels of integration in IMC, including horizontal, vertical, internal, and external integration. Additionally, it covers topics such as the IMC planning process, understanding consumer behavior, and the various tools used in IMC like advertising, sales promotion, public relations, direct marketing, and others.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
The document contains quotes from Skyler White and Billy Kimber about business and accounting. Skyler warns that details are important and wants to help someone become legal. Billy tells someone to discuss business with his accountant. The rest provides context about how accountants are portrayed in Hollywood and the services a strategic consulting and accountancy firm provides.
Brief explanation regarding the so-called inbound marketing that describes the team structure, the strategy and the misc.
written by Richard MM,MBA,Ak,CA,CPMA
#konsultanranahsejahtera #professionalbusinessaccountant
Teks tersebut membahas pentingnya membangun budaya perusahaan yang sesuai dengan bisnis inti dan lingkup usaha perusahaan untuk meningkatkan kinerja perusahaan secara keseluruhan. Hal ini bertentangan dengan praktik manajemen yang hanya mengandalkan instruksi tanpa melibatkan seluruh jajaran. Teks tersebut juga menjelaskan proses pembentukan budaya perusahaan dan bagaimana mengukur hasil implementasinya."
How Management tends to underestimated the need of dashboard report and internal control just like vehicle buyer tends dis dashboard function when they buying a vehicle
by Richard MM,MBA,Ak,CA,CPMA
PT. Konsultan Ranah Sejahtera
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
This document provides an overview of corporate communication. It defines corporate communication as managing internal and external communications to create a favorable view among stakeholders. It identifies key internal and external stakeholders. It describes the main roles and objectives of corporate communication departments as overseeing communication strategy, media relations, crisis communications, and more to promote the company's identity and minimize discrepancies in marketing. It also provides examples of tools used in corporate communication like branding, publications, and websites.
This document discusses corporate communication, including its key components and types. Corporate communication refers to communication within a company (internal) and between companies (external). It aims to craft and protect a company's image. The key components are managing constituencies, delivering consistent messages, crisis communication tactics, and addressing problems head-on rather than creating spin. Types of corporate communication include employee communications, investor relations, marketing, and government relations. Effective corporate communication requires a carefully planned program.
This document provides an overview of a presentation on corporate communication given by Manish Parihar. It discusses key topics like the definition of communication and strategic communication. It introduces concepts like using communication to share corporate objectives and values. Specific frameworks and historical influences on corporate communication are presented. The roles of communication in building relationships and competitive advantage are covered.
Communication involves the exchange of thoughts, messages, or ideas through speech, signals, or writing to ensure clear understanding. There are one-way, two-way, and collaborative methods of communication. Effective communication can increase productivity, reduce stress, enhance relationships, and save time and money.
Corporate communication manages an organization's internal and external communications, including advertising, marketing communications, marketing, and public relations. Internal communication occurs within a company through meetings and publications, while external communication uses advertising, marketing, and public relations to engage with consumers, media, and the public. Successful corporate communicators today integrate skills in these areas and have management abilities.
The structure of the Corporate CommunicationThomas Barat
This document outlines the structure and key components of corporate communication. It discusses internal communication, external communication, public relations, human relations, and marketing communications. It also summarizes the tools used in corporate communication, including publications, audiovisual media, personal communication, events, and mass communication. Reputation management is also examined, including how a corporation's reputation depends on its actions, what others think of it, and what is said about it.
The document discusses corporate communication, providing examples of how language can be interpreted differently internally versus externally. It also summarizes various frameworks for understanding the structures and flows of internal and external communication. Key aspects of corporate communication discussed include management communication, marketing communication, and organizational communication.
The document provides an overview of the history and development of corporate communication as a field. It discusses key figures like Paul Garrett and Arthur Page who helped establish best practices. Early corporate communication focused on public relations within major companies. Over time, responsibilities expanded to include advertising, marketing, and issues management. The document also examines the roles, skills, and professional responsibilities involved in corporate communication today.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
This document discusses different types of communication, including formal vs informal, oral vs written, internal vs external, and verbal vs non-verbal communication. It provides examples of each type and notes that communication can be through spoken words, written words, pictures, body language, gestures, facial expressions and more. Formal communication is associated with organizational structures while informal occurs casually between acquaintances. Oral communication includes conversations while written is through documented messages. Internal communication is within an organization and external is with outside parties. Verbal uses words while non-verbal relies on body language and facial expressions to convey messages.
Corporate communications involves managing internal and external communications to achieve business objectives. It includes functions like public relations, marketing communications, and internal communications. The goals are to position the organization, manage its reputation, and ensure employees and stakeholders are well-informed. Effective corporate communications requires understanding concepts like brand identity, corporate image, and stakeholder management. It also requires strong media relations, employee communications, and managing communications during crises.
The document discusses integrated marketing communications (IMC), which aims to make all aspects of marketing communications work together as a unified strategy. It explains the different levels of integration in IMC, including horizontal, vertical, internal, and external integration. Additionally, it covers topics such as the IMC planning process, understanding consumer behavior, and the various tools used in IMC like advertising, sales promotion, public relations, direct marketing, and others.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
The document contains quotes from Skyler White and Billy Kimber about business and accounting. Skyler warns that details are important and wants to help someone become legal. Billy tells someone to discuss business with his accountant. The rest provides context about how accountants are portrayed in Hollywood and the services a strategic consulting and accountancy firm provides.
Brief explanation regarding the so-called inbound marketing that describes the team structure, the strategy and the misc.
written by Richard MM,MBA,Ak,CA,CPMA
#konsultanranahsejahtera #professionalbusinessaccountant
Teks tersebut membahas pentingnya membangun budaya perusahaan yang sesuai dengan bisnis inti dan lingkup usaha perusahaan untuk meningkatkan kinerja perusahaan secara keseluruhan. Hal ini bertentangan dengan praktik manajemen yang hanya mengandalkan instruksi tanpa melibatkan seluruh jajaran. Teks tersebut juga menjelaskan proses pembentukan budaya perusahaan dan bagaimana mengukur hasil implementasinya."
How Management tends to underestimated the need of dashboard report and internal control just like vehicle buyer tends dis dashboard function when they buying a vehicle
by Richard MM,MBA,Ak,CA,CPMA
PT. Konsultan Ranah Sejahtera
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.