The Bettyvision platform allows dreamers to create and share vision boards, provides resources and connects people. It aims to efficiently connect brands, organizations and consumers. Revenue is projected to grow from $250,000 in year 1 to $33 million in year 5 through increasing sponsor/ad sales and new subscribers. Expenses also rise significantly through years 1-5 for marketing, technology and administration. The platform statistics like users and sponsors are also projected to greatly increase through year 5. Comparable acquisitions of similar women-targeted media companies for hundreds of millions of dollars are presented as an exit strategy.

2. Bettyvision Video - http://vimeo.com/59459361

3. beginning
EXPERIENCE

5. introduction

6. DREAMERS CREATE AND SHARE VISON BOARDS
DREAMCATCHERS PROVIDE RESOURCES AND CONTENT
community
The Bettyvision community is comprised of dreamers (Bettys), key influencers (Power
Bettys) and brands (Dreamcatchers). Ultimately, Bettyvision's technology platform will
dynamically serve opportunities for brands, organizations and consumers
to efficiently connect, form relationships and make desired transactions.

7. market segments
CORE AUDIENCE

8. Lorem ipsum dolor sit amet
the Bettyvision platform
(live – www.bettyvision.com)

9. marketing launch strategy

10. WOMEN’S ORGANIZATIONS CROWD-SOURCE MEDIA
SELF EXPRESSIONSOCIAL NETWORKS
competitive landscape

11. platform expansion

12. BETTYVISION, INC.
SUMMARY OF OPERATING STATISTICS
PROJECTED:
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Revenue
Sponsor/Ad Sales $250,000 $600,000 $1,500,000 $4,500,000 $15,000,000
Subscription Sales 0 1,200,000 3,600,000 8,400,000 18,000,000
Total Revenue 250,000 1,800,000 5,100,000 12,900,000 33,000,000
Expenses
Sales and Marketing 202,000 606,000 1,890,000 5,215,000 10,650,000
Technology Operations/ R & D 200,000 500,000 1,000,000 3,000,000 6,000,000
General and Administrative 302,150 621,500 1,580,000 3,375,000 7,070,000
Total Expenses 704,150 1,727,500 4,470,000 11,590,000 23,720,000
Operating Profit (Loss) (454,150) 72,500 630,000 1,310,000 9,280,000
Platform Statistics:
Average # Users 231,250 453,125 1,373,438 3,188,281 6,830,860
Major/Minor Sponsors 5/15 10/30 15/50 30/75 50/150
Subscribers 0 12,500 37,500 87,500 187,500
THERE WILL BE DIFFERENCES BETWEEN PROJECTED AND ACTUAL RESULTS BECAUSE EVENTS AND CIRCUMSTANCES
FREQUENTLY DO NOT OCCUR AS EXPECTED, AND THOSE DIFFERENCES MAY BE MATERIAL.

13. financials: round of investment
*Full Bettyvision financial presentation is
happily available upon request for interested
parties.

14. Lorem ipsum dolor sit amet
Yahoo Acquisition of BlueLithium
(online advertising network)
$300,000,000
Yahoo Acquisition of BlueLithium
(online advertising network)
$300,000,000
exit strategy – acquisition
AOL Acquisition of Bebo
(social networking site)
$850,000,000
AOL Acquisition of Bebo
(social networking site)
$850,000,000
NBC Universal Acquisition of iVillage
(women targeted media company)
$600,000,000
NBC Universal Acquisition of iVillage
(women targeted media company)
$600,000,000
Google+ Acquisition of Fridge
(social groups)
undisclosed
Google+ Acquisition of Fridge
(social groups)
undisclosed
COMPARABLE ACQUISTIONSCOMPARABLE ACQUISTIONS

15. Julie Thorne Engels • Founder & CEO
julie@bettyvision.com • 310-625-2369
www.bettyvision.com

16. Julie Thorne Engels Kelly SavageLindsey Heisser Christina Fromson
Head of Marketing Social MediaFounder & CEO
the team
Marketing Director - The Regan Group
Account Executive - The Regan Group
Brand Ambassador - California State University
Brand Manager, Heritage Foods
Brand Evangelist, 8th
Continent Soymilk
Account Coordinator - The Regan Group
University Ambassador - Poly Reps
SVP - The Regan Group
VP Marketing - The Regan Group
Entertainment/Media Consultant
Julie’s Personal
Dream Board:
“Retirement Home”
Lindsey’s
Personal Dream
Board: “Spice Up
My Office”
Kelly’s Personal
Dream Board:
“Young Chef”
Christina’s
Personal Dream
Board: “Back to
Africa”
Community
Manager

17. Steve Turner
Charlie Tetrick
Brian J. McCarthy
Founder, Capital IQ,
Founder, Broken Shed Vodka
President & CEO,
Walz Tetrick Advertising
Kris Ordaz Alina Sanchez
VP Digital, Endemol, USA
VP Digital Strategy &
Marketing, Katalyst
Director/Owner, Marketing Labs
Strategist, Spire Associates
the advisors
Managing Partner,
Skadden Arps
Emily Della Maggiora
Vice President, comScore
President, Treehouse Strategies,
Inc.
Founder, Elevate My Brand
Managing Director, Girls In Tech
Laurel Kaufman Mintz Ivan Perez-Armendariz
Chief Digital Officer, Crispin Porter + Bogusk
President, Texturemedia
IP/Copyright Financials Empowerment & Female
Consumer
Technology
Data Analytics Digital & Social Influencer User Acquisition &
Retention
Board of Directors