This document outlines a proposal for BetterID, a platform to empower young urban Indonesians to propose ideas and take action on social issues. It would target males and females aged 20-30 living in urban areas. The problems it addresses are that youth lack places to voice ideas and turn them into action. The opportunities are influential digital figures and movements that inspire youth. BetterID would be a website where youth can propose ideas, early adopters can support them, and followers can join movements. It would connect ideas to real-world actions through social media and existing youth movements. Touchpoints would promote creating a culture where youth take responsibility for their trash in public spaces like 7-11 stores.

1. Rian Prabana
BetterID

2. Background
There are a lot of social movement and issue that inspired youth to care
about their country or social issues that happen around them

3. Target
Young urban is a strategic to target on
They are express themselves, adaptable, open minded, and digital
media never be far away from them
Many young people in Indonesia is proud of their country with
their own way
There are many young people especially in urban city try to follow
the movement, usually the movement that hype in social media
There are a lot of them that also try to speak up a freash idea or
solution for the social issue with new perspective

4. Target
Young urban
Male and female, 20-30 years old
College student, first jobber, and senior staff
Live around urban area

5. The Problems
It is hard to speak up their ideas, they don’t know where they
can speak their idea and execute it
There are many forum or conference which are
just inspire them but not lead them to an action
They need a place to put their idea

6. The opportunities
There are many person that influence youth in the digital
media
The person who care about social issues and do something to
make a chenge
Youth have been influenced by them and follow the movement
that created by those people

7. The opportunities
There are three elements here
#1 Innovator
Youth who wants to
speak up their idea
Create the place to meet them up
#2 Agent of chenge
Early adopter to the new innovation
Who can influence others and have a lot of
access to spread the idea
#3 Followers
Early majority
Who adaptable with something new and
always want to be the first using the
innovation

8. Speak up your idea and
lead them to actions for a
better Indonesia

9. betterID
A place where your idea will not only be an idea,
but an action
• ID is identic with Indonesia
• You read ID in english pronoun is “aidi”. It is similar like you read Idea
• So betterID is better idea for a better Indonesia

10. So how it will works
It will be a website that everyone can join in
Youth (Innovator) can upload their idea within
a proposal. Example, about overuse of car
horn in the street can increase the level of
strees
Agent of change
Upload the new idea can get the
proposal and show
their support Agent of change who wants to spread
the issue about overuse of car horn
betterID can get the proposal and ask their
followers to help execute the idea
All of them can meet up in
the website and create plan
to execute and implement
the idea
They can persuade people
about the idea through
The followers can decide what kind of their own social media
idea that they want to join in. If they account like twitter,
want to support about overuse of car facebook, blog, path, etc.
horn in the street, they can join the
movement about that

11. Touch Point
• Twitter
• Facebook
• Forum Digital
• Blog
• Movement that already began before (IYC, @id_optimis, etc)
• Info site

12. Another Touch Point
Create a movement that youth can feel the benefit straightly in their daily life.
Like create movement to persuade youth who always hang out at 711 or
lawson to throw the trashs in the garbage after they’re hang out.
If you go to 711 or lawson, you can see so many trashs on the table. Young
people who had been there not throw it to the basket trash.
You can create like a plastic garbage that hangin in every
desk. Then you can communicate the explanation about
“@betterID” with put the information on the plastic garbage

13. .thank you