BetterGhar.com is an e-commerce website providing end-to-end home interior solutions in India. The internship project's objective was to expand BetterGhar.com's business and increase its brand visibility. Key roles included vendor association, category management of blinds and decor, and digital marketing. The intern was responsible for associating new vendors, creating product listings, managing marketing campaigns, and assisting with operations and procurement. Through hands-on experience, the intern gained practical knowledge in key business functions and contributed to BetterGhar.com's growth.

1. SUMMER INTERNSHIP PROJECT
AT
BETTERGHAR.COM
Parag D Dave
PGDM 2015-17
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2. About BetterGhar.com
• BetterGhar.com is India’s 1st e-commerce website providing end to end home interiors solution right from Inspection to
Buying Assistance to Installation
• BetterGhar.com was started in 2015 with a clear vision to simplify the process of Home Renovation & Refurbishment
• Mr. Mithil Ajmera is the founder and owner of the company
• Betterghar.com is also India’s fastest growing website in the Home Décor & Interiors segment
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3. What Does Betterghar sells?
Furniture
Bath Fittings
Home Decor Lights
Security
Walls
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4. OBJECTIVE OF THE PROJECT
“TO EXPAND THE BUSINESS OF BETTERGHAR.COM AND INCREASE THE VISIBILITY OF
THE BRAND”
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5. Betterghar
.com
Planning &
Budgeting
in 30 mins! 1000’ of
options in
all
categories
Delivery &
start of
installation
under 24
hours
Free
Installation
service
Highly
cost
effective
Completion
in 7-10
days
CORE STRENGTH
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6. ROLE’S AT BETTERGHAR.COM
• Vendor Association
• Category Management
• Digital Marketing
• Operations and Procurement
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7. VENDOR ASSOCIATION
• Associating Vendors to sell there products through Betterghar.com
• Target was to associate at least 10 Vendors(target was completed)
• Many Challenges were faced during vendor association
• I was expected to visit as many vendors as possible so that we can get maximum products of
the website
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8. Company name Contact number E-mail id
Marvel 02228808282/0602 info@marvellifestyle.com
iris industries 2222912932 sales@hunterdouglas.in
Shringar Enterprises 9820215310 shringarent@hotmail.com
carpet couture 9899409940 mohit@carpetcouture.com
FEW VENDORS WHO GOT ASSOCIATED
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9. CATEGORY MANAGEMENT
• Category Specialist: Blinds & Décor
• Duty was to keep all the information Regarding Blinds & Décor
• Make “Stock keeping unit” (SKU) for all the products
• Deciding the pricing and discount schemes that need to be implemented
• Managing the marketing activities of the category
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10. ITEMS THAT I WAS RESPONSIBLE TO HANDLE
• Carpets
• Rugs
• Curtains
• Pillows
• Pillow covers
• Accessories
• Artificial flowers
• Wooden floorings
• Designer mirror’s
• Ethnic trays
• Candle holder
• Vases
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11. DIGITAL MARKETING
• Task was to increase the visibility
• I was expected to increase the number of likes on Facebook, Increase the number of followers on
Instagram
• I was expected to submit 1 blog everyday on my specialised category
• Email Marketing: I was Expected to regularly send emails to the Available Data base
• I also Made a video for the companies facebook and instagram account
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12. 12

13. OPERATIONS AND
PROCUREMENT
• Packaging
• Courier
• Preparing the Documents for shipping
• Coordinating with the courier People
• Went for measurement and Inspection
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14. SWOT ANALYSIS
Strength Weakness
Opportunities Threats
Strength:
Planning and research expertise
Offer unique and customized service
Creating branded experience
Experts at generating Buzz
Weakness:
Small Budget
Lack of Media presence during marketing
Opportunities:
Planning and research is popular and there is a need for efficient planning services
Threats:
There are a variety of competitive planning and online selling companies that target the same market
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15. CONCLUSION
In spite of being an intern I was given opportunities to hold key responsibilities in the organization during my
two month stint which gave me a chance to apply my knowledge in real time practical scenarios.
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16. THANK YOU LADIES AND
GENTLEMEN
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