1. HEALTH
A GROWING CONCERN

2. Introduction
• Once upon a time people the world over were able to stay fit
simply by taking care of their land, animals and families.
• As society evolved and brought with it technology, from the
tractor with a seat to the desk with a chair, we have become a
world of sedentary inhabitants.
• While we once burned off all calories we consumed, today we
are lucky if we burn off our morning cereal.

3. What do we want?
• Long life – 120 years
• No disease, sickness at all
• Diabetes, high BP, joint pain, cancer etc – NOT at all
• Lots of energy, stamina, joy, happiness
• Enough money for needs

4. What we see?
• Average age 70-75
• Fever, cold/cough, other sickness once a year - on average
• By age 50 substantial numbers suffer diabetes, high BP, (or
both), joint pains, stones, fibroids, chronic cold/cough, etc.
• Small number suffer kidney, stomach, liver, eye, heart
problems
• Smaller number suffer cancers of various types
• By age 60 the earning capacity is almost nil, & medical
expenses keep mounting exponentially

5. India – A growing healthcare sector
• Healthcare is one of India’s largest sectors, in terms of
revenue and unemployment, and the sector is expanding
rapidly.
• During the 1990s, Indian healthcare grew at a compound
annual rate of 16%.
• Today the total value of the sector is more than $34 billion.
• This translates to $34 per capita,or roughly 6% of GDP. By
2012, India’s healthcare sector is projected to grow to nearly
$40 billion.
• The private sector accounts for more than 80% of total
healthcare spending in India.

6. Factors
One driver of growth in the healthcare sector is India’s booming
population, currently 1.1 billion and increasing at a 2% annual
rate.
By 2030, India is expected to surpass China as the world’s most
populous nation. By 2050, the population is projected to reach
1.6 billion.
Growing population and economy -

7. Factors
• India traditionally has been a rural, agrarian economy.
• Nearly three quarters of the population still lives in rural areas,
and as of 2004, an estimated 27.5% of Indians were living below
the national poverty line.
• Some 300 million people in India live on less than a dollar a day,
and more than 50% of all children are malnourished.
Expanding middle class-
Middle Class % of entire Population
1998 - 99 44.92 %
2001 - 2002 50.53 %
2009 – 2010 (estimate) 62.95 %

8. Factors
• Another factor driving the growth of India’s healthcare sector is a rise in both
infectious and chronic degenerative diseases. While ailments such as poliomyelitis,
leprosy, and neonatal tetanus will soon be eliminated, some communicable diseases
once thought to be under control, such as dengue fever, viral hepatitis, tuberculosis,
malaria, and pneumonia, have returned in force or have developed a stubborn
resistance to drugs.
• This troubling trend can be attributed in part to substandard housing, inadequate
water, sewage and waste management systems, a crumbling public health
infrastructure, and increased air travel
• Over the next 5-10 years, lifestyle diseases are expected to grow at a faster rate than
infectious diseases in India, and to result in an increase in cost per treatment.
Wellness programs targeted at the workplace, where many sedentary jobs are
contributing to an erosion of employees’ health, could help to reduce the rising
incidence of lifestyle diseases.
Rise of disease-

10. Factors
• India’s healthcare infrastructure has not kept pace with the economy’s
growth. The physical infrastructure is woefully inadequate to meet today’s
healthcare demands, much less tomorrow’s.
• The number of public health facilities also is inadequate. For instance, India
needs 74,150 community health centers per million population but has less
than half that number. In addition, at least 11 Indian states do not have
laboratories for testing drugs, and more than half of existing
• laboratories are not properly equipped or staffed
• The principal responsibility for public health funding lies with the state
governments, which provide about 80% of public funding. The federal
government contributes another 15%, mostly through national health
programs.
Deteriorating infrastructure-

12. Factors
• When it comes to healthcare, there are two Indias: the country with that
provides high-quality medical care to middle-class Indians and medical
tourists, and
• the India in which the majority of the population lives—a country whose
residents have limited or no access to quality care.
• Today only 25% of the Indian population has access to Western
(allopathic) medicine, which is practiced mainly in urban areas, where
two-thirds of India’s hospitals and health centers are located.
• Many of the rural poor must rely on alternative forms of treatment, such
as ayurvedic medicine, unani and acupuncture.
The healthcare divide-

13. Factors
• A widespread lack of health insurance compounds the healthcare
challenges that India faces.
• Although some form of health protection is provided by government and
major private employers, the health insurance schemes available to the
Indian public are generally basic and inaccessible to most people.
• Only 11% of the population has any form of health insurance coverage.
Lack of insurance-

14. Importance of staying Fit and healthy
• It is important to stay healthy because a healthy being is a
powerhouse to you and others. The other factor are as follows:-
• Minimize health risks - A decreased risk of cardiovascular
disease, diabetes, many cancers, respiratory distress and
greater longevity are all benefits of staying fit and staying
healthy.
• Minimize costs of treating disease and to have a high quality of
life.
• Staying fit and healthy through physical activity and healthy
eating habits can also improve mental health
• Decreased weight or staying fit puts less stress on your heart to
effectively pump out enough blood and nutrients to your body.
• Staying fit will also produce a nice line to your clothing and
enable you to wear clothes off the rack in a smaller size.
• Increase self-esteem & self-confidence
• Decrease depression & anxiety

16. General reasons why people don’t take care
of their health.
• Lack of interest
• Lack of motivation
• Lack of control on one’s body
• Lack of knowledge & guidance
• Lack of patience and persistence
• Costly gyms

19. What is Health 365?
• Health 365 is an initiative by Whiteshades Foundation to let the community
remain by easy and effective workouts. Whiteshades Foundation is a Public
Charitable Trust (Thrissur) who have the vision of promoting Wellness by
providing – food, education, clothing, medicine, shelter to the destitute.
• Awareness programs on law, living standards, resources depletion etc.
• Health 365 is a module that WSF intend to implement expecting support
from all capable financially or otherwise.
• It’s a structure health program after random study from 12 locations; which
includes both urban and rural areas.
• Through proper channeling and expansion H365 will help almost all
segments in the society in working out and to remain fit, with considerably
lower charges.

20. The Project Inception
• A volunteer will be identified in a corporate or institution who have the passion to
take the project into the next level.
• Who can be a volunteer?
– A volunteer is an individual he/ she who :-
– Should be 18 year or above
– Have passion in keeping body fit
– Willing to learn and teach
– Can spare a minimum of 2 hours every day
– Can recruit more volunteers in the same segment
• Run a survey to evaluate “how worthy installation of a unit in the locality will be”
• Acquire a space for rent or other which is not less than 150 ft2
• Reaching out to individuals in the locality to make sure the project is funded
• Form an F R P to raise a maximum of 200,000 INR.
• Education and training of the recruit / volunteer
• Installation of basic kit with help of professionals

21. The Operations
• Sometimes it would not suffice to train all in the
locality wherein we will have to segregate according
to age or sex or other. Time bound training support
could also be tried.
• If for some reason the population at the center / unit
is more than that could be comfortably
accommodated, after permissions from the
management the City President may incubate a new/
auxiliary unit.
• While doing so should make sure the units are more
than 5kms away from each other and have a
landmark which may be addressed over any
communication or correspondence.
• An amount of 2.00 INR will be charged per hour from
every individual willing to work out in our center /
unit.

22. The Operations
• If any well-wishers intend to contribute a figure more
than the above said are always welcome, but should
make the same directly to WSF.
• A receipt for should be provided from the unit or the
same may be collected from nearest chapter of WSF.
• The venue will be subject to exhibition of display or
distribution of leaflets of the Parent or Donor or
Sponsor.
• All support should be provided to the above said
category apart from the provisions allotted to brand
his tag / title.

23. The Control-steps to curb indiscripencies
• At any point, if the surveillance team or core team member or City President
reports of inequities in the unit or center, a maximum of 48 hours will be provided
to post an explanation.
• Failing which, the ward may be asked to leave WSF Family without any further
notification.
Challenges Faced:-
Anomalies that may follow after a center is incubated.
• In Etiquette / IN disciplined
• Disturbing behavioral patterns
• Improper maintenance of account registers
• Leave / closure without proper reason / cause
• Ineffective Recruitment or non-recruitment
• Improper /ineffective teaching methods.

24. The Steps to resolve an issue
• Proper Training and provision of training modules
• Proper mentoring and moral support
• Installing sufficient work ethics
• Motivation and training at regular intervals for the staff.

25. Q & A
Thankyou
Jaudry Jojo