Wouldn’t be great if you could spy on the competition to find out what are they doing? How are they making money? Which traffic sources are they using? Which kind of ads are they publishing? Which kind of keywords? What’s the CPC? And more information? Sure it is.
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Schneider Associates Launch of the Week: Snap Audience MatchAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
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Digital marketing has become a crucial aspect of modern business, with companies investing heavily in various online channels to reach their target audience and drive conversions. However, with so many channels and tactics to choose from, it can be difficult to determine which strategies are delivering results and which are not. This is where tools that measure and analyse your digital marketing efforts come into play.
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SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
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and clear time for more creative tasks.
9 Bing Ads Hacks to Hone Your Competitive Edge with Eric Couch!semrush_webinars
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In this webinar, you’ll learn the following competitive hacks:
Free and paid tools you can use to understand and dominate your competitive landscape.
Why feature adoption keeps you ahead of the curve.
How utilizing Bing Ads puts you one step ahead of your competition.
Why your competitor’s strategy is hiding in plain sight on the SERP, and how you can find it.
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How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Top fifty terminologies in Digital Marketing.KannanShaji
Digital marketing terminology is specific to the community. The lingo can be intimidating for beginners, and sometimes foregin to seasoned digital marketers.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
100 TOOLS TO MEASURE AND ANALYSE YOUR DIGITAL MARKETING EFFORTSi-engage
Digital marketing has become a crucial aspect of modern business, with companies investing heavily in various online channels to reach their target audience and drive conversions. However, with so many channels and tactics to choose from, it can be difficult to determine which strategies are delivering results and which are not. This is where tools that measure and analyse your digital marketing efforts come into play.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
9 Bing Ads Hacks to Hone Your Competitive Edge with Eric Couch!semrush_webinars
In digital marketing, competition is everything. And knowing your competition- what they’re doing, how they think, what they’re doing right, and what they’re missing- can give you an incredible advantage. Competitive espionage doesn’t always require you to play cloak-and-dagger spy games… sometimes, it just requires Excel, a useful tool or two, and a helping hand.
In this webinar, you’ll learn the following competitive hacks:
Free and paid tools you can use to understand and dominate your competitive landscape.
Why feature adoption keeps you ahead of the curve.
How utilizing Bing Ads puts you one step ahead of your competition.
Why your competitor’s strategy is hiding in plain sight on the SERP, and how you can find it.
To actualize these competitive hacks ASAP, attendees of this webinar will have access to FREE $100 dollar Bing ads coupons if they are a new user. Additionally, users who want to maximize the effectiveness of their PPC strategy will be granted access to a FREE 30 Day Trial of SEMrush Guru.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Platform, media, and measurement 04152015 draft v4
Best tools to spy on competition
1. www.activemastermind.com
Best Tools to Spy on Competition
Wouldn’t be great if you could spy on the competition to find out what are they doing? How are
they making money? Which traffic sources are they using? Which kind of ads are they publishing?
Which kind of keywords? What’s the CPC? And more information? Sure it is.
Let’s have a look to the most powerful tools to spy on your competitors:
1. Spy Fu
this tool is very powerful and let you discover a lot of information. It offers SEO, PPC and more
spy tools. It’s a set of tools like:
SpyFu Kombat
SpyFu Classic
Keyword Ad History
Domain Ad History
Keyword Smart Search
A Variety of Top 100 Lists
Just discover the most lucrative keywords from your competitors and the CPC, AwWords
campaigns optimization to get the most and much more.
2. 2. Moat
With Moat you can find what and where ads are running. You can find which ads are used by
brands like groupon, ford, appsumo, gillette, verizon, Intel, etc… a great feature of Moat is it gives
you the last ad shown and where. It’s free for the basic usage. Have a look below:
3. KeywordSpy
KeywordSpy is a great tool to discover keywords, adwords information, to find profitable keywords
and ads and more. They offer an intelligence system and a lot of advanced features. A must have
tool.
3. 4. SocialAdNinja
As the name reveals this is a nice tool for Facebook ads. Their database contains more than 400,000
ads and you can get extensive information for each of them. Ads, profiles, outbound urls, how many
times have been alive. Their intelligence lets you discover gender, age, marital status, country, ad
type (external or internal), days “alive,” interests, and by keywords located in the ad title, body, and
even URL and also the ability to see each and every ad, affiliate ID, Prosper 202 footprint, tracking
domain, and landing page in your competitor’s entire campaign.
4. 5. TheSearchMonitor
They have a great intelligence system that provides you Market Share Reports, Trademark Use
Reports, Ad Copy Reports, Affiliate Compliance Reports, Strategy Reports, Brand Buzz Reports,
Special Offers Reports ,Email Alerts, New Competitors Alerts and more. Track market share, page
rank, ad copy, landing pages, budgets, day parts, and uncover new competitors on Paid & Organic
Search.
5. 6. SEMrush
SEMrush is another great service for SERP information. They have more than 95 million keywords
and 45 million domains. They offer important information like AdWords ad copies and positions,
organic positions for domains and landing URLs, search volumes, CPC, competition, number of
results, and much more. SEMrush is used by a lot of marketers and agencies.
6. 7. Who’s Mailing What
This is an amazing tool to spy on what your competition are sending out. You can learn from
discovering which types of mailings companies sent out and tested out. It’s a multi channel
marketing intelligence.
You can also get the latest email trends from the hottest brands, tap into the world’s most complete
library of direct mail samples, over 20,000 promotional emails added every month, Friends,
followers, likes! Track and measure the activity from the social sites. If you are in the marketing
business, this is a must have.
8. Copernic Tracker
Copernic Tracker is a great toll to use to track changes made to any web page content. If the tracker
finds a change, you get immediately notified via email or get a desktop alert. You can track Online
forums, Social Media, Auctions, News sites, Product updates, New job notices, Competitors’ Web
sites, landing pages, squeeze pages and everything you want. Very powerful.
7. 9. SocialMention
Track what people are saying in blogs and social networks. Quite similar to Google Alerts but best
suitable for social audiences. It monitors 80+ social media properties directly including: Twitter,
Facebook, FriendFeed, YouTube, Digg, Google etc.
8. 10.WhatWPThemeIsThat
This is a nice tool to discover whixh theme a wordpress site is using (including parent and child
themes) and also tells you which plugins are installed. sometimes i find an eye-catching blog and i
wonder what’s their theme.
Now you can get this information, just typing the blog address in the search field. You also get the
theme vendor link and a screenshot (if available), great.
11. OpenSiteExplorer
this tool developed by SEOmoz gives you a lot of informasion like domain authority, page
authority, total links, facebook shares and likes, tweets and google +1, inbound links, top pages,
9. linnking domains, link metrics and much more. Just compare 5 websites togerher for a nice
competition analysis.
12. WhoIsHostingThis
whoishostingthis gives you information about the hosting provider of any website. If you want to
know where any website is hosted to, just search with whoishostingthis. Our domain example:
10. 13. the Wayback Machine
this site is very useful to search for your competitors website and how did they look in the past. The
Wayback machine keeps an history of almost all websites and takes snapshots on a regular basis.
See how they changed during the past. This is Microsoft.com (year 2000)
11. 14. WhatRunsWhere
This is another amazing intelligence service to discover what other businesses are doing to advertise
online. Keep an eye on your competition, research for new campaigns, get ideas for your existing
media buys and so much more.
Learn what other businesses like yours are doing to advertise online. Keep an eye on your
competition, research for new campaigns, get ideas for your existing media buys and so much more.
It supports over 40 ad networks across several countries and will allow you to track a list of
competitive advertisers, alerting you when they launch new text or banner ads.
12. 15. AdGooroo
AdGooroo supports 14 search networks. They offer Paid Search, SEO and Display Advertising
intelligence. Spy on your competitors PPC and SEO strategies, identify competitors and affiliates
who are bidding on and using your trademarked brand terms in PPC ads and much more.
16. Adbeat
Adbeat supports almost 30 networks and it lets you to spy on competitors using Google Display
Network, Adcenter Content, Adsonar, Pulse360, + many more networks.
13. And other tools:
FeedCompare
Google Trends
Google Alerts
Google Ad Planner
TweetDeck
Attention Meter
BuiltWith.com
Alexa
Change Detection
How Sociable
BackLinkWatch
LinkDiagnosis
MajesticSEO
Ahrefs
iSpionage
SEO SpyGlass
DomainTools: Whois
Screamingfrog
RavenTools
Market Samurai
SerpIQ
SEOquake
Woorank