Best tea coffee brands 11 Coffee time
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1) The document discusses criteria for evaluating the best tea and coffee brands in the world, including operating in the premium price segment, strong brand positioning and history, and creating emotional involvement. 2) It aims to demonstrate best practices of top tea and coffee brands to inspire business development through weekly profiles of brands. However, topics may vary depending on circumstances. 3) This chapter profiles the Coffee Time brand, discussing how premium coffee starts with appealing to individuals through being classic or contemporary, appropriate, credible, and consistent while maintaining a natural image.
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1. The document discusses the best gifts to include with coffee purchases as promotional items. It analyzes the top three options: cups, chocolate, and spoons.
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Creterra is a Greek company that produces and exports high quality olive oil from Crete. They offer two main olive oil products - OLIVO,5 and OLIVO,3. OLIVO,5 is their premium quality olive oil targeted at everyday consumers, while OLIVO,3 is a higher-end, low acidity olive oil targeted at gourmet users. Creterra proposes a partnership with distributors where they will provide olive oil products at catalog prices and invest 10% of revenues in co-developed marketing support. They request feedback on their pricing approach and propose scheduling a call to further discuss partnership opportunities.
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This document provides information about Nescafe's marketing project on coffee in India. It discusses the coffee industry background in India, market trends, information about Nescafe as a brand and its products, the 4 P's of marketing, factors influencing consumer behavior, competition, and strategies around targeting, positioning, advertising, and analyzing Nescafe's portfolio using the BCG matrix. In under 3 sentences: This document outlines Nescafe's marketing strategies in India, provides details on the coffee market and consumer behaviors, and analyzes Nescafe's product portfolio and positioning relative to competitors in the Indian coffee industry.
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(1) Chun Shui Tang Cultural Tea House focuses on tea culture promotion through its tea house environment, tea making demonstrations, and floral arrangements. It ensures high product quality through staff training and strict standard operating procedures.
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Starbucks is the largest coffeehouse company in the world with over 23,000 stores globally. It serves hot and cold coffee and tea beverages as well as snacks. Starbucks has pursued an aggressive global expansion strategy and ensures ethical sourcing and community involvement. It faces competition from substitute products but maintains power over suppliers. Recommendations include expanding into tea and juice, targeting rural markets, and improving their mobile app integration.
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Similar to Best tea coffee brands 11 Coffee time (20)
Best tea coffee brands 11 Coffee time
- 1. TEA & COFFEE BEST BRANDS OF THE WORLD EMOTIONAL RESEARCH № 11
- 2. “THE BEST” MEANS… THE BEST Considered criteria: 1. Premium segment (price/ country of origin/ way of production) 2. Perfect brand development (strong positioning, brand muscles, history & consistency) 3. X Factor – emotional involvement 2
- 3. THE IDEA • The purpose • To demonstrate the best tea & coffee brands’ development practice which always inspires and helps to go further in current business development • The structure • Weekly updates’ appearance with one new tea/ coffee brand • But everything depends on the time & atmosphere so… SOMETIMES THE TOPIC IS UNEXPECTED 3
- 4. W/C 20/07/2015 CHAPTER 11 COFFEE TIME PREQUEL 4
- 5. PREMIUMNESS 5 • It starts with a person not a product or service • It could be classic or contemporary • It is appropriate • It’s credible • It’s constant • It’s a very natural thing
- 6. COFFEE OF A PREMIUM CATEGORY • Classic or contemporary • Appropriate • Credible • Constant • Natural 6
- 7. NATURAL COFFEE SEGMENTATION 7 ECONOMY MEDIUM PREMIUM SUPER PREMIUM CAN NOT BE NATURAL
- 8. ECONOMY MEDIUM UPPER MEDIUM PREMIUM INSTANT COFFEE SEGMENTATION 8 CAN NOT BE INSTANT
- 9. ECONOMY MEDIUM PREMIUM SUPER PREMIUM ECONOMY MEDIUM UPPER MEDIUM PREMIUM NATURAL vs INSTANT 9
- 10. THE CHOICE • What is the main reason of choosing instant or natural cup of coffee? • Let’s hope for the best* 10* What’s the best, then?
- 11. Have a nice week with a good coffee! 11