This document summarizes a design challenge event called "Best Scene in Town" that took place at PICNIC 2011. It provides an introduction to Waag Society, which researches creative technology for social innovation, and 7scenes, a mobile storytelling company. It outlines the agenda for the event, including introductions, design strategies, examples of mobile storytelling projects, and an introduction to the 7scenes platform. Next steps for the challenge are described, such as setting up accounts and collaborating in teams to develop concepts using the 7scenes platform. Partners involved in the event are also listed.