The document outlines best practices for engaging audiences across various platforms, emphasizing that engagement is not one-size-fits-all and requires creativity. It provides a six-step formula for effective engagement: study, organize, create, initiate, analyze, and last, along with tips and resources for each step. Ultimately, it encourages being proactive on social media and adapting strategies based on engagement analytics.

1. Best Practices to Connect and Engage
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2. Agenda
• What does engagement look like to you? To the recipient?
• How does engagement differ on the various platforms?
– With Email Marketing
– On Facebook
– On LinkedIn
– On Twitter
– On YouTube
– On a Blog
• How can we be engaging? Be SOCIAL, my 6‐step formula
• Q&A
• Close
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3. How engagement looks to you/me
• To you?
• To me?
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4. A few things we know about
engagement
• One type of engagement does not fit all
• It’s not easy or everyone would be good at it
• We must be creative and different
• We shouldn’t sell too strongly
• Let’s look at how engagement differs on each platform
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5. Engagement and Email Marketing
• To you?
• To me?
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6. Engagement and Facebook
• To you?
• To me?
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7. Engagement and LinkedIn
• To you?
• To me?
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8. Engagement and Twitter
• To you?
• To me?
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9. Engagement and YouTube
• To you?
• To me?
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10. Engagement and your Blog
• To you?
• To me?
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11. A simple formula for being engaging
Be
•S
•O
•C
•I
•A
•L
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12. S = Study
• Seek first to understand
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13. Some Favorite Online Resources
• Social Media Quickstarter: www.socialquickstarter.com
• Mashable, The Social Media Guide: www.mashable.com
• Social Media Examiner: www.socialmediaexaminer.com/
• Convince and Convert: www.convinceandconvert.com/
• AllFacebook.com: www.allfacebook.com/
• Facebook Marketing: www.facebook.com/smbmarketing
• Mari Smith: www.marismith.com
• The Growth Coach’s Blog, Workshops, Social Network and
1on1 coaching: www.buildandbalance.com
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14. O = Organize
• Save time. Be more effective.
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15. Some Favorite Tools
• Hootsuite: www.hootsuite.com
• NutshellMail: www.nutshellmail.com
• Online Marketing Calendar from Mitch Meyerson: Find it
on my Facebook Page http://on.fb.me/qGFSsR
• Bitly: www.bitly.com
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16. C = Create
• Get going
• Strive to be creative
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17. Tips on Creation
• Use a cheat sheet
• Look at what others are doing that you can emulate
• If you’re in a content creation medium like blogging or
YouTube, make a plan for a volume of content
• Get a list of trusted resources you can tap in to for sharing
• Think beyond simple text to links, pics and videos
• Be funny, be provocative, be touching
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18. I = Initiate
• Let it begin with you
• Be the one to comment, like,
share, link to
• Ask people to connect,
subscribe, like, friend, comment
• Consider investment
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19. A = Analyze
• Do look back
• Very important step
that many neglect
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20. Tips on Analysis
• Use Google Analytics on your site
• Use Google Alerts to see when your brand is mentioned
• Look at your Facebook Insights
• LinkedIn Premium will give you info on who’s looking at
your profile
• With Bitly you can track how many times people are
clicking on your links
• Review your newsletter statistics carefully
• Adapt based on what you see
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21. L = Last
• It’s a triathlon
• Be mentally ready
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22. Q&A
• Questions for either Elyse or myself?
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23. Close
• How to get this presentation
• Join my mailing list to receive my monthly newsletter
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• www.buildandbalance.com – Read my blog and learn about me
• I have upcoming workshops on Facebook, LinkedIn, Twitter, Sales
and Public Speaking. Details will be shared on my Events Calendar as
they are scheduled.
• Email me at m.neuendorff@thegrowthcoach.com
• Call me at 650.373.2022
• Thank YOU!
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