The document is the 2013 issue 1 of the Franchiseek magazine, which discusses growing businesses through franchising. It introduces the Franchiseek Global Alliance Network, which was formed to help companies expand globally by providing links to business partners around the world specializing in franchise development. The rest of the magazine discusses various topics related to franchising such as what franchises invest in, setting expectations, and franchise agreements.
Este documento descreve o Centro ABCReal Portugal, um centro de intervenção para tratamento de autismo e outras perturbações do desenvolvimento. O centro aplica o método ABA (Análise Comportamental Aplicada) para ajudar crianças e adultos com autismo a desenvolver habilidades sociais e de comunicação através de programas de intervenção intensiva e complementares. O centro também realiza eventos de formação e sensibilização sobre autismo.
Franchise World Link is a global franchise brokerage group that connects franchise entrepreneurs and provides end-to-end franchise solutions worldwide, with a focus on Africa and Asia. They have a team of experienced franchise professionals who specialize in advisory services, legal brokering, and operations support for both new and established franchise concepts. Their goal is to become a leading connector in the international franchise industry through innovative solutions and a sector-focused approach in industries like education, hospitality, retail, and food & beverages.
This document discusses franchising. It defines franchising as a contractual relationship between a franchisor and franchisee where the franchisor provides ongoing support to the franchisee's business in areas like training and know-how. The franchisee operates under the franchisor's brand and format. Franchising began in the late 1800s and has grown significantly with brands like McDonald's and Starbucks. There are three main types of franchising: product distribution, business format, and management. Franchising provides benefits to franchisees like an established brand, business support, and economies of scale. Prospective franchisees must carefully review agreements and ensure franchising is a good fit for their market.
AMO Consulting is a UK-based firm that specializes in advising businesses on franchising domestically and internationally. The firm helps clients develop profitable and sustainable franchise systems, drawing on the founder's 30 years of experience as a business advisor and expertise in franchising. AMO Consulting has helped design franchise concepts and systems across various sectors for clients like Baguette Express, GoCruise, Smart Cartridge, and Razzamatazz Theatre Schools. Services include initial feasibility studies, franchise package development, and reviews of existing franchise networks.
This document provides an overview of franchising. It defines franchising as a contractual relationship between a franchisor and franchisee where the franchisor offers ongoing support and the franchisee makes a substantial capital investment. There are two main types of franchises: product distribution franchises where the franchisee sells the franchisor's products, and business format franchises where the franchisee implements the franchisor's entire business format and procedures. The document lists advantages such as reduced risk and established brand recognition, and disadvantages including high costs and potential restrictions. It concludes that franchising can be a successful business model if properly researched.
Frequently Asked Questions About FranchisingMonaVieMomma1
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated vs franchisor-operated businesses, the prevalence and major industries of business format franchising, what types of businesses are well-suited for franchising, factors to consider before buying a franchise like investment requirements and the franchisor's track record, laws that protect prospective franchisees, and how to get started in the franchising process.
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated locations, the prevalence of franchising in the US economy, the concept of business format franchising, major growth industries for franchising such as services, the types of businesses suitable for franchising, considerations for buying a franchise like investment requirements and support from the franchisor, laws protecting prospective franchisees, and steps for getting started in exploring franchise opportunities.
This document provides an introduction to franchising and its importance. It defines franchising as an arrangement where a franchisor licenses their business format, trademarks, and systems to franchisees in exchange for an initial fee and ongoing royalties. Franchising allows entrepreneurs to benefit from an established brand name, consistent quality, and extensive pre-opening and ongoing support from the franchisor. While franchisees trade some independence for these benefits, franchising has been shown to help existing businesses and franchisees improve their sales, profits, and performance compared to being independent operators.
Este documento descreve o Centro ABCReal Portugal, um centro de intervenção para tratamento de autismo e outras perturbações do desenvolvimento. O centro aplica o método ABA (Análise Comportamental Aplicada) para ajudar crianças e adultos com autismo a desenvolver habilidades sociais e de comunicação através de programas de intervenção intensiva e complementares. O centro também realiza eventos de formação e sensibilização sobre autismo.
Franchise World Link is a global franchise brokerage group that connects franchise entrepreneurs and provides end-to-end franchise solutions worldwide, with a focus on Africa and Asia. They have a team of experienced franchise professionals who specialize in advisory services, legal brokering, and operations support for both new and established franchise concepts. Their goal is to become a leading connector in the international franchise industry through innovative solutions and a sector-focused approach in industries like education, hospitality, retail, and food & beverages.
This document discusses franchising. It defines franchising as a contractual relationship between a franchisor and franchisee where the franchisor provides ongoing support to the franchisee's business in areas like training and know-how. The franchisee operates under the franchisor's brand and format. Franchising began in the late 1800s and has grown significantly with brands like McDonald's and Starbucks. There are three main types of franchising: product distribution, business format, and management. Franchising provides benefits to franchisees like an established brand, business support, and economies of scale. Prospective franchisees must carefully review agreements and ensure franchising is a good fit for their market.
AMO Consulting is a UK-based firm that specializes in advising businesses on franchising domestically and internationally. The firm helps clients develop profitable and sustainable franchise systems, drawing on the founder's 30 years of experience as a business advisor and expertise in franchising. AMO Consulting has helped design franchise concepts and systems across various sectors for clients like Baguette Express, GoCruise, Smart Cartridge, and Razzamatazz Theatre Schools. Services include initial feasibility studies, franchise package development, and reviews of existing franchise networks.
This document provides an overview of franchising. It defines franchising as a contractual relationship between a franchisor and franchisee where the franchisor offers ongoing support and the franchisee makes a substantial capital investment. There are two main types of franchises: product distribution franchises where the franchisee sells the franchisor's products, and business format franchises where the franchisee implements the franchisor's entire business format and procedures. The document lists advantages such as reduced risk and established brand recognition, and disadvantages including high costs and potential restrictions. It concludes that franchising can be a successful business model if properly researched.
Frequently Asked Questions About FranchisingMonaVieMomma1
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated vs franchisor-operated businesses, the prevalence and major industries of business format franchising, what types of businesses are well-suited for franchising, factors to consider before buying a franchise like investment requirements and the franchisor's track record, laws that protect prospective franchisees, and how to get started in the franchising process.
The document provides answers to frequently asked questions about franchising. It discusses what franchising is, how franchised chains start, how to identify franchisee-operated locations, the prevalence of franchising in the US economy, the concept of business format franchising, major growth industries for franchising such as services, the types of businesses suitable for franchising, considerations for buying a franchise like investment requirements and support from the franchisor, laws protecting prospective franchisees, and steps for getting started in exploring franchise opportunities.
This document provides an introduction to franchising and its importance. It defines franchising as an arrangement where a franchisor licenses their business format, trademarks, and systems to franchisees in exchange for an initial fee and ongoing royalties. Franchising allows entrepreneurs to benefit from an established brand name, consistent quality, and extensive pre-opening and ongoing support from the franchisor. While franchisees trade some independence for these benefits, franchising has been shown to help existing businesses and franchisees improve their sales, profits, and performance compared to being independent operators.
Top 10 franchise consulting companies to watchMerry D'souza
we came up with our new edition of Insights Success, Top 10 Franchise Consultant Companies to Watch, Volume-1.
We focused on some trustworthy franchise consultant companies employing new methodologies to assess the performance potential of an aspiring entrepreneur besides their interest in a particular business and the market conditions.
Frantastic is the subsidiary of Four Feathers Management Solutions Ltd. We at Frantastic are into Franchise Consulting, Franchisee Acquisition and thus help to boost up the businesses through superior Business Ideas, Franchise Model Tailoring, and Franchise Promotions. We cater our services in PAN India through Creative Branding, Marketing Solutions, Events, Promotions, and Attractive Business Proposals.
LR_Brand Mark Franchising_prospectus_2016Paul W Davies
Brand Mark Franchising provides comprehensive franchising services including guidance from industry experts, a tailored approach to suit each client's needs, and support in recruiting quality franchisees. They offer franchising consultancy to businesses of any size. Their services include assistance with setting up a franchise business, territory mapping, marketing, legal documentation, financial modeling, and recruiting franchisees. Clients praise their professionalism and customized approach.
This document provides an overview of franchising and social franchising. It discusses the growth of franchising in the United States and around the world. It then defines franchising and the key elements of the franchise relationship between the franchisor and franchisee. The document outlines the types of franchise agreements and considerations for both franchisors and franchisees in setting up or purchasing a franchise. Common misconceptions about franchising are also addressed.
Franchise World Link is a platform that connects franchising stakeholders globally by providing customized and cost-effective long-term solutions. It maintains a network in 14 countries across Asia, Africa, Europe, and North America. The company offers end-to-end franchising solutions through advisory services, legal brokering, operations support, and a rigorous master franchisee selection process. Its experienced team leverages local market knowledge and experience in franchising from both franchisor and franchisee perspectives.
Franchise World Link is a platform that connects franchising stakeholders globally by providing customized and cost-effective long-term solutions. It maintains a network across 13 countries in Asia and Africa focused on supporting individuals, entrepreneurs, startups, franchisors, master franchisees, and investors. Franchise World Link offers end-to-end advisory, legal, brokering, and operational services for franchising from feasibility studies to full franchise development programs. The company takes an intensive six-step approach to selecting master franchisees and developing new franchise concepts and markets.
AMO Consulting is a UK-based firm that specializes in advising businesses on franchising strategies for starting, growing, and internationalizing franchise networks. The firm helps clients develop profitable and sustainable franchising operations through services like initial feasibility studies, franchise system development, and franchise health checks. AMO Consulting has 19 years of experience working with franchisors in various industries, including Marks & Spencer, Esprit, Polo Ralph Lauren, and Debenhams.
Franchising involves a franchisor licensing certain rights to a franchisee. It began in the 1840s in Germany and expanded in the 1850s with Singer Sewing Machines granting distribution franchises. Legally, a franchise grants sole rights to engage in business in a certain area using the franchisor's trademark. The relationship between franchisor and franchisee involves the franchisor providing support and brand identity while the franchisee operates the business. Franchising has grown significantly in India in recent years and provides advantages of using a proven business model but also costs and restrictions for the franchisee.
The document discusses franchising as a business model. It notes that there are over 854,000 franchise outlets in the US, employing 9.6 million people and generating $835 billion in annual output. Franchising involves semi-independent business owners paying fees and royalties to use a parent company's brand, systems and resources. While franchising provides benefits like a proven business system and national advertising, it also involves drawbacks like fees and strict adherence to standards. The document outlines factors to consider when evaluating potential franchise opportunities.
AffiliateTraction has been working with top networks for over 5 years. We have isolated the best in the business, built necessary relationships, and developed technology required to run and implement an impeccable multi-network initiative while offering clients reduced costs and pre-negotiated terms that create a virtually risk free way to engage in the best networks available.
Franchising has become one of the most successful business models for several reasons. Franchisors focus on building a strong brand image that franchisees then promote locally to expand the brand's reach. Franchise systems benefit from the collective power of many franchisees working toward common goals. Franchisors share ownership with franchisees who manage individual businesses while contributing to the larger system. Uniform operations, quality delivery standards, and franchisor training and support help franchisees succeed and strengthen the overall brand. The many owners of a franchise each working to achieve the same goals is a key secret to the model's success.
Results from the latest Franchize Consultants Franchising Confidence Index.
Franchize Consultants are franchising and licensing consulting specialists, focusing on:
1. Helping companies franchise a business
2. Helping established chains improve performance
3. Building franchise and chain management capability
Francorp will assist Happy Learning Center in developing a franchise business model to enable deeper market penetration across India. Key aspects of the assistance will include developing standardized business processes, manuals on operations, training, marketing and audits. Francorp will also recommend the most suitable franchise ownership models considering factors like competition and city profiles. The overall engagement aims to establish successful franchisees through a comprehensive franchise program that addresses critical areas like supply chain management, branding and CRM.
Francorp will assist Happy Learning Center in developing a franchise business model to enable deeper market penetration across India. Key aspects of the assistance will include developing standardized business processes, manuals on operations, training, marketing and audits. Francorp will also recommend the most suitable franchise ownership models considering factors like competition and city profiles. The overall engagement aims to establish successful franchisees through a comprehensive franchise program that addresses critical areas like supply chain management, branding and CRM.
Learn from industry expert the ins and outs of franchising as a route to self-employment, as an investment strategy or both. Hear top tips, how to investigate great brands, turn your dreams of entrepreneurship into reality.
Franchise Zing is a company which works far beyond the consulting center, in an industry which is blossoming in India and outside at a quite appreciable rate. With the team of expertise, we thrive to create a secure platform, for you, where business is generated for long-term prosperity. We are not only aiming to cater successful business entities to expand their growth across franchise industry, but also helping the small and medium businesses to get their roots strong under knowledgeable shelter.
Besides, we work in progress with verified brands to crop up as many business opportunities for the potential investors, who desire to start their own franchise business.
In nutshell, we, with the experience of decades, look forth to construct a bridge with right services to connect franchisors and franchisees, hence making way for opportunities to explore.
Our task
In franchise arena, which is vast and impressive, we place ourselves as a road-maker for various businesses striving to expand, with franchisees as their potent business partners. The businesses which are active under this industry comprise diverse categories such as retail, real estate, education, health & spa, food & beverages, hospitality etc. We equip various tools which indeed are the mediums to deliver what you are seeking for, that is growth.
Our sole objective is to work in interest of brands and investors, making it easy for them to meet and stitch business relations for future growth, with the contribution of our knowledge, experiences, and services.
Expert franchise consultants india -2021Sparkleminds
Best franchise in India:
The franchiser has promotion as one of the Modern Methods are Social media marketing and perfect match google ads and SEO on your website we bring a customized solution from our brand owner and expand a brand anywhere in India.
The document discusses franchising start-up packages which provide services like market surveys, facility design, financing advice, operating manuals, management training, and employee training. It also defines franchising as a business arrangement where a franchisor allows a franchisee to use its brand name and business model in exchange for fees. The roles of franchisors and franchisees are outlined, along with ongoing benefits franchisors provide and advantages and disadvantages of franchising.
Top 10 franchise consulting companies to watchMerry D'souza
we came up with our new edition of Insights Success, Top 10 Franchise Consultant Companies to Watch, Volume-1.
We focused on some trustworthy franchise consultant companies employing new methodologies to assess the performance potential of an aspiring entrepreneur besides their interest in a particular business and the market conditions.
Frantastic is the subsidiary of Four Feathers Management Solutions Ltd. We at Frantastic are into Franchise Consulting, Franchisee Acquisition and thus help to boost up the businesses through superior Business Ideas, Franchise Model Tailoring, and Franchise Promotions. We cater our services in PAN India through Creative Branding, Marketing Solutions, Events, Promotions, and Attractive Business Proposals.
LR_Brand Mark Franchising_prospectus_2016Paul W Davies
Brand Mark Franchising provides comprehensive franchising services including guidance from industry experts, a tailored approach to suit each client's needs, and support in recruiting quality franchisees. They offer franchising consultancy to businesses of any size. Their services include assistance with setting up a franchise business, territory mapping, marketing, legal documentation, financial modeling, and recruiting franchisees. Clients praise their professionalism and customized approach.
This document provides an overview of franchising and social franchising. It discusses the growth of franchising in the United States and around the world. It then defines franchising and the key elements of the franchise relationship between the franchisor and franchisee. The document outlines the types of franchise agreements and considerations for both franchisors and franchisees in setting up or purchasing a franchise. Common misconceptions about franchising are also addressed.
Franchise World Link is a platform that connects franchising stakeholders globally by providing customized and cost-effective long-term solutions. It maintains a network in 14 countries across Asia, Africa, Europe, and North America. The company offers end-to-end franchising solutions through advisory services, legal brokering, operations support, and a rigorous master franchisee selection process. Its experienced team leverages local market knowledge and experience in franchising from both franchisor and franchisee perspectives.
Franchise World Link is a platform that connects franchising stakeholders globally by providing customized and cost-effective long-term solutions. It maintains a network across 13 countries in Asia and Africa focused on supporting individuals, entrepreneurs, startups, franchisors, master franchisees, and investors. Franchise World Link offers end-to-end advisory, legal, brokering, and operational services for franchising from feasibility studies to full franchise development programs. The company takes an intensive six-step approach to selecting master franchisees and developing new franchise concepts and markets.
AMO Consulting is a UK-based firm that specializes in advising businesses on franchising strategies for starting, growing, and internationalizing franchise networks. The firm helps clients develop profitable and sustainable franchising operations through services like initial feasibility studies, franchise system development, and franchise health checks. AMO Consulting has 19 years of experience working with franchisors in various industries, including Marks & Spencer, Esprit, Polo Ralph Lauren, and Debenhams.
Franchising involves a franchisor licensing certain rights to a franchisee. It began in the 1840s in Germany and expanded in the 1850s with Singer Sewing Machines granting distribution franchises. Legally, a franchise grants sole rights to engage in business in a certain area using the franchisor's trademark. The relationship between franchisor and franchisee involves the franchisor providing support and brand identity while the franchisee operates the business. Franchising has grown significantly in India in recent years and provides advantages of using a proven business model but also costs and restrictions for the franchisee.
The document discusses franchising as a business model. It notes that there are over 854,000 franchise outlets in the US, employing 9.6 million people and generating $835 billion in annual output. Franchising involves semi-independent business owners paying fees and royalties to use a parent company's brand, systems and resources. While franchising provides benefits like a proven business system and national advertising, it also involves drawbacks like fees and strict adherence to standards. The document outlines factors to consider when evaluating potential franchise opportunities.
AffiliateTraction has been working with top networks for over 5 years. We have isolated the best in the business, built necessary relationships, and developed technology required to run and implement an impeccable multi-network initiative while offering clients reduced costs and pre-negotiated terms that create a virtually risk free way to engage in the best networks available.
Franchising has become one of the most successful business models for several reasons. Franchisors focus on building a strong brand image that franchisees then promote locally to expand the brand's reach. Franchise systems benefit from the collective power of many franchisees working toward common goals. Franchisors share ownership with franchisees who manage individual businesses while contributing to the larger system. Uniform operations, quality delivery standards, and franchisor training and support help franchisees succeed and strengthen the overall brand. The many owners of a franchise each working to achieve the same goals is a key secret to the model's success.
Results from the latest Franchize Consultants Franchising Confidence Index.
Franchize Consultants are franchising and licensing consulting specialists, focusing on:
1. Helping companies franchise a business
2. Helping established chains improve performance
3. Building franchise and chain management capability
Francorp will assist Happy Learning Center in developing a franchise business model to enable deeper market penetration across India. Key aspects of the assistance will include developing standardized business processes, manuals on operations, training, marketing and audits. Francorp will also recommend the most suitable franchise ownership models considering factors like competition and city profiles. The overall engagement aims to establish successful franchisees through a comprehensive franchise program that addresses critical areas like supply chain management, branding and CRM.
Francorp will assist Happy Learning Center in developing a franchise business model to enable deeper market penetration across India. Key aspects of the assistance will include developing standardized business processes, manuals on operations, training, marketing and audits. Francorp will also recommend the most suitable franchise ownership models considering factors like competition and city profiles. The overall engagement aims to establish successful franchisees through a comprehensive franchise program that addresses critical areas like supply chain management, branding and CRM.
Learn from industry expert the ins and outs of franchising as a route to self-employment, as an investment strategy or both. Hear top tips, how to investigate great brands, turn your dreams of entrepreneurship into reality.
Franchise Zing is a company which works far beyond the consulting center, in an industry which is blossoming in India and outside at a quite appreciable rate. With the team of expertise, we thrive to create a secure platform, for you, where business is generated for long-term prosperity. We are not only aiming to cater successful business entities to expand their growth across franchise industry, but also helping the small and medium businesses to get their roots strong under knowledgeable shelter.
Besides, we work in progress with verified brands to crop up as many business opportunities for the potential investors, who desire to start their own franchise business.
In nutshell, we, with the experience of decades, look forth to construct a bridge with right services to connect franchisors and franchisees, hence making way for opportunities to explore.
Our task
In franchise arena, which is vast and impressive, we place ourselves as a road-maker for various businesses striving to expand, with franchisees as their potent business partners. The businesses which are active under this industry comprise diverse categories such as retail, real estate, education, health & spa, food & beverages, hospitality etc. We equip various tools which indeed are the mediums to deliver what you are seeking for, that is growth.
Our sole objective is to work in interest of brands and investors, making it easy for them to meet and stitch business relations for future growth, with the contribution of our knowledge, experiences, and services.
Expert franchise consultants india -2021Sparkleminds
Best franchise in India:
The franchiser has promotion as one of the Modern Methods are Social media marketing and perfect match google ads and SEO on your website we bring a customized solution from our brand owner and expand a brand anywhere in India.
The document discusses franchising start-up packages which provide services like market surveys, facility design, financing advice, operating manuals, management training, and employee training. It also defines franchising as a business arrangement where a franchisor allows a franchisee to use its brand name and business model in exchange for fees. The roles of franchisors and franchisees are outlined, along with ongoing benefits franchisors provide and advantages and disadvantages of franchising.
Similar to Article franchise focus-push_sharma (20)
1. 2013 | Issue 1 Magazine
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Franchise Advice • Global Franchising Trends
International Franchise Directory • Business Advice
2. The Franchiseek Global Alliance Network was formed to
provide an international service for companies wishing
to expand their operations into global markets. The
Franchiseek Global Alliance Network provides that vital
link between business, the international customer and the �����������������������
route to success.
Global Partners
Melody Babiak - Franchiseek Canada Easy Franchise - Franchiseek Greece
Dreamers Franchise Consultants Inc. is a dynamic, Easy franchise provides specialist franchise
respected GLOBAL LEADER in International Franchise services for the development of your franchise
Development & Business Consulting including network in the Balkans region. Easy Franchise
candidate assistance with immigrating to Canada. It can help your business avoid critical delays and
is their team’s commitment to be the very best in the launch your business successfully within this
eyes of their clients, candidates and employees. region.
http://www.franchiseek.com/Canada/ http://www.franchiseek.com/Greece/
The Greek Franchise Association - FranStar - Franchiseek India
Franchiseek Greece FranStar has been established to fill the gap
The Greek Association substantially aims at securing between ideas and execution of Franchising.
and enhancing trust among the Franchisors, the Franchising in India is still in its nascent stage
Franchisees and the consumers. and there is a growing need for consultants
that can bring the real Franchising exposure and
http://www.franchiseek.com/Greece/
experience.
http://www.franchiseek.com/India/
Bill Andrew - Franchiseek Ireland The Romania Franchise Association
Bill’s experience and knowledge of franchising and
Franchiseek Romania
the SME community in Ireland is a valuable asset for RFA The Romanian Franchise Association is the
the growth of your franchise business in this region. voluntary self regulating governing body for
franchising in Romania.
http://www.franchiseek.com/Ireland/
http://www.franchiseek.com/Romania/
Pushpendra Sharma Jonathan Bees - Franchiseek UK
Franchiseek Singapore Jon Bees has been involved in the franchising
Mantraa Ventures is a business consulting firm that industry for over 16 years working with some
provides advisory and turnkey solutions on business of the UK’s top franchises including Interlink
strategy, real estate, retail, franchising, and interior and Dyno-Rod. Jon has worked alongside both
design. franchisors and franchisees and has a wealth of
experience in managing franchise networks and
http://www.franchiseek.com/Singapore/
franchisee recruitment.
http://www.franchiseek.com/UK/
www.franchiseek.com/Franchise_Global_Alliance_Network.asp
4. franchise
One Stop Shop
Franchising in
Singapore
Pushpendra Sharma (Managing Director, Mantraa Ventures Pte. Ltd., Singapore)
I
n this article, Pushpendra explains factors Moreover, there has been a fall in real estate rental
that make the retail landscape in Singapore so rates across prime shopping centres in Singapore, eg.
promising; also highlighting some of the key along the famous Orchard road. According to CBRE’s
considerations that make a franchise model retail real estate report in Q1-Q2 2012, rentals for
successful. prime retail spaces dropped to US$455 (S$574)
per square foot per year from US$470 (S$591.87)
The “Little Red Dot” is an epithet for the great nation
in the previous year. This improved affordability has
of Singapore. But by no means is this little red dot,
prompted many international consumer brands to
‘little’, especially in the evolving world of retail and
set up brick and mortar stores in Singapore, which
franchising.
was hitherto considered to be a rather expensive
Singapore’s retail industry has seen massive growth undertaking. Some of these international brands
either through direct expansion via company owned include H&M, Abercrombie & Fitch and Dean &
stores or through franchising. Since the year 2005, Deluca – the establishment of which generated huge
operating revenue has grown from $21 billion to excitement in Singapore – with locals & tourists alike.
$31 billion and the contribution of Singapore’s retail
Speaking of tourists, Singapore is considered to
sector to the Gross Domestic Product has been quite
be an Asian hotspot – a veritable melting pot for
steadily growing as well.
cultures and concepts. The local Singaporeans,
Adding impetus to this retail phenomenon is the expatriates as well as a large floating population of
Singapore governments policies related to foreign tourists contribute to this melting pot – and the
investments, which combined with investments mindset of “Trying something new”. This urge for
through government linked corporations have experiencing new things has given rise to a large
strengthened Singapore’s open, heavily trade number of concepts adapted very quickly from other
dependent economy. The World Bank’s “Doing countries and brought successfully into Singapore via
Business 2011” report ranked Singapore as the Franchising. Everything from Taiwanese bubble tea
number one country for ease of business. Moreover, and Manhattan style pizza’s to Singaporean cosmetics
the Government of Singapore is not only strongly and Italian apparel stores have been successfully
committed to maintaining a free market, but also franchised.
takes a leadership role in planning Singapore’s
Franchising is defined as “a continuing relationship
economic development across all sectors, including
in which a franchisor provides a licensed privilege to
retail. With its easy policies for setting up a company
the franchisee to do business and offers assistance in
and its attractive tourism related initiatives, Singapore
organizing, training, merchandising, marketing and
provides an ideal hub for growing international
managing in return for a monetary consideration.”
brands.
Franchising is a good way for a brand to rapidly
30 franchise focus www.franchisee k . co m
5. franchise
GLOBAL FRANCHISING
expand on its success – without having to commit too 8. Territorial protection:
much resource. For a franchisee as well, franchising a. It is important to understand whether there
represents an exciting proposition – to run a proven are any territory protection regulations,
business model in new territories, while getting access where one franchisee cannot open a store
to the best in class capabilities for organizing, marketing in another territory during sub-franchising.
and managing it. The franchisee can also take the
“Master Franchise” for brands, whereby they can drive 9. Non Competing Clause:
the expansion further across the region through sub- a. This is important clause to understand at
franchising, which is a tried a tested strategy. the time of leasing. For example, mall
owners typically have non-competing
Over the years, Singapore has become the retail head clauses in their leases, where brands with
quarters for various brands offering various franchising similar product offerings cannot co-exist
opportunities within the Asia Pacific region. To adopt in the same mall. In such a situation, the Pushpendra Sharma is the
a Franchising route, can be an extremely effective expansion of a brand/store through a Founder & Managing Director
and profitable way to grow a business. Although, franchise model can be hampered. of Mantraa Ventures Pte. Ltd.
franchising is unique and distinct from other business Mantraa Ventures is a Singapore
processes, some of the key elements that are needed 10. Location/Site Selection/Design: based - business consulting
to make a franchising model successful are: a. Location is perhaps the single most firm that provides advisory and
important aspect for any successful retail turnkey solutions on business
1. Passion / Business Acumen: venture. The site selection and location strategy, real estate, retail,
a. It is important for the prospective analysis should be carried out with the use franchising, and interior design.
franchisee to have a passion for the retail of experts to determine the market For more details email: push.
concept, brand and the necessary business readiness of the brand/concept and sharma@mantraaventures.com or
acumen to be able to grow the business. suitability of the location. visit www.mantraaventures.com
The implementation of the design needs to
2. Brand Equity / Concept:
be handled efficiently as well.
a. Generally, the brand and/or concept should
be a tried and tested model, something that These are some of the key aspects that a prospective
shows promise, is part of a growing trend, franchisee must consider before taking up a franchise,
irrespective of the type of sector. regardless of the concept. Competition is always
considered to be healthy and both international and
3. Expenses: Upfront Cost, local retail concept create variety, add flavour of choice
Operating Expenses: and keeps the brands relevant.
a. Prospective franchisees need to fully
understand all the associated costs, which In the last several years, we have seen some exciting
will help determine the ROI trends, taking shape within the franchising realm
(Return on Investment). in Singapore, eg. Gong Cha, Swensens, Gelatissimo
and many others. Some Singaporean brands too have
4. Support offered by the Parent successfully ventured into international markets, eg.
Company/Franchisor: Charles & Keith, Crystal Jade, Sakae Sushi, Bread
a. For prospective franchisees, it is important Talk, Thai Express etc. Since these brands are now
to know what kind of support is offered by established names in the business, they prefer to
the franchisor – eg. Assistance in sourcing adopt a franchising route, thereby unlocking their
real estate, providing market/location brand value with suitable partners.
analysis and turnkey design services etc.
Through the franchising model, we will continue
5. Restrictions on suppliers/vendors: to see various concepts evolving, which will further
a. It is important to understand whether there anchor Singapore position as one of Asia’s most
are any restrictions on appointing a vibrant and exciting destinations within the retail and
particular vendor and/or supplier. Usually, franchising industry in Asia in the years to come.
the parent company provides a list of As Fred DeLuca, founder of Subway Restaurants
designated and/or preferred vendors and had once said, “The world doesn’t stand still and
suppliers for its franchisees. we don’t deserve to be where we are unless we
6. Sub-Franchise Terms: stay ahead of things and take the necessary steps
a. The sub-franchise terms needs to be fully to remain competitive.” And franchising provides a
understood, if necessary in consultation great opportunity to brands to remain relevant and
with a legal and/or franchise expert. competitive while expanding their footprint in an ever
changing retail environment.
7. Training and Customer Service:
a. For prospective franchisees, it is important
to know what kind of training and support
the franchisor will provide on an ongoing
basis for all its partners and staff.
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