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The document summarizes key points from The Next Web conference, an event about digital innovation with over 20,000 attendees. It lists 10 learnings from speakers at the conference, including that GIFs are changing search behaviors, providing value without expectations of customers, making product benefits clear, focusing on innovations rather than customers, unlocking human needs through changes, recognizing there are no mass audiences, viewing the current time as equivalent to 1480 in terms of technological change, responding to rather than controlling obstacles, crowdstorming with customers to learn from them, and the rise of the "slash generation" in a digital age.

Business

WAT DOEN
WE?
Creative Lab helpt de VRT en haar merken om
de digitale ommeslag te maken. Onze missie is
om de digitale voetafdruk van de VRT te
helpen vergroten.

THE NEXT WEB
Conferentie met high-level speakers uit
de digitale wereld.
1.
digital innovation - entrepreneur - future
generations - fast money - growth acceleration
2.
oorsprong in de Verenigde Staten3.
20.000 bezoekers over 2 dagen4.

1
GIFs are redefining your search
Adam Leibsohn - COO Giphy

2
Provide value without
expectations
Gary Vaynerchuk - CEO Vaynermedia

3 Make benefits clear
allow your users to teach
3
Aparna Chennapragada - Head of Google Now

Stop looking at your customers,
start looking at innovations
4
David Mattin - Head of Trends and Insights at Trendwatching

Consumer trend is when external
change can unlock a new way of
serving a basic human need
5
David Mattin - Head of Trends and Insights at Trendwatching

There are no masses
Jeff Jarvis - author WWGD?
6

We are in the year 1480 in
Gutenberg time
Jeff Jarvis - author WWGD? 7

You don’t control what happens to
you. You can only respond. You
can turn obstacles in
opportunities
Ryan Holiday - author The Obstacle Is The Way
8

We’re doing one thing completely
different: crowdstorming. We’re
working with our customers and
learn from them.
Dirk Ahlborn - CEO of Hyperloop
9

The age of the slash generation
David Shing - Digital Prophet AOL
10

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Best of - TNW

1. CREATIVE LAB x

2. WAT DOEN WE? Creative Lab helpt de VRT en haar merken om de digitale ommeslag te maken. Onze missie is om de digitale voetafdruk van de VRT te helpen vergroten.

3. THE NEXT WEB Conferentie met high-level speakers uit de digitale wereld. 1. digital innovation - entrepreneur - future generations - fast money - growth acceleration 2. oorsprong in de Verenigde Staten3. 20.000 bezoekers over 2 dagen4.

4. SPEAKERS

5. 10 LEARNINGS

6. 1 GIFs are redefining your search Adam Leibsohn - COO Giphy

7. 2 Provide value without expectations Gary Vaynerchuk - CEO Vaynermedia

8. 3 Make benefits clear allow your users to teach 3 Aparna Chennapragada - Head of Google Now

9. Stop looking at your customers, start looking at innovations 4 David Mattin - Head of Trends and Insights at Trendwatching

10. Consumer trend is when external change can unlock a new way of serving a basic human need 5 David Mattin - Head of Trends and Insights at Trendwatching

11. There are no masses Jeff Jarvis - author WWGD? 6

12. We are in the year 1480 in Gutenberg time Jeff Jarvis - author WWGD? 7

13. You don’t control what happens to you. You can only respond. You can turn obstacles in opportunities Ryan Holiday - author The Obstacle Is The Way 8

14. We’re doing one thing completely different: crowdstorming. We’re working with our customers and learn from them. Dirk Ahlborn - CEO of Hyperloop 9

15. The age of the slash generation David Shing - Digital Prophet AOL 10

16. BONUS

17. BEDANKT

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