Outdover is a mobile app designed to facilitate outdoor recreational activities by helping users find and share destinations, activities, and connect with others, addressing the challenge of low participation despite significant engagement and spending in the outdoor sector. The app targets 100k users in its first year, aiming for a retention rate of 20%, with revenue streams from local business ads, retail sales, brand sponsors, and paid subscriptions. The team plans to raise $500k in seed capital for product development and marketing, with an exit strategy to sell the company by the end of year three.

1. Making Outdoor Activities Easier

2. • 150M Americans participate every year in outdoor
recreational activities such as: hiking, fishing,
camping, etc., spending more than $650B.
• Outdoor activities have physical, social, emotional
and intellectual benefits.
• Yet, we don’t participate as often as we would like to.
Average is less than once per week.
Opportunity

3. • Finding and sharing outdoor activities is time
consuming.
• It’s hard to find friends or partners to go with.
• Lack of an outdoor community for support and
motivation.
Problem

4. • Our passion for technology and the outdoors inspired us
to create Outdover, a mobile App that helps Outdoor
Enthusiasts to quickly find and share the best outdoor
destinations, activities and events in their area,
connecting with like-minded people.
• Our ultimate goal is to motivate people to actively
participate in outdoor activities and benefit from nature.
Our Solution

5. Product
1.Select destination Or activity 2.Check info 3.Invite friends

6. Team
Fredy Asencios, CTO,
SW Developer,
15 years work
experience, biker,
surfer and runner
Matt Baumel, MBA,
Marketing Advisor,
15 years work
experience, runner
and hiker
Roberto Bustillos, CEO,
MBA, 15 years work
experience, hiker,
mountain biker and
kayaker

7. Market (US)
• Source: Outdoor Recreation Economy Report .
• Outdoor recreation is a significant economic driver in the US with
$650B spent every year. $85B in California Alone.
• 5 % industry growth every year.
125.0&
130.0&
135.0&
140.0&
145.0&
150.0&
155.0&
2006& 2007& 2008& 2009& 2010& 2011& 2012& 2013& 2014&
Millions'
Outdoor'Par/ cipants'in'the'US'
Par/ cipants'

8. Go to Market Strategy (Year 1)
Goal:
• 100K users for the first year. 20 % retention rate.
How:

9. Revenue Model
1.Local
Business Ads
2.Retail Sales 3.Brand Sponsors 4. Paid
subscription

10. Customer Acquisition Cost
(CAC)
• Our goal for CAC per active user/year is $2.5 US Dollars.
Customer Life Time Value (LTV)
• Estimated Customer LTV: $55 US Dollars.

11. Estimated Users in US:
Goal: at least 0.1 % of the 150M Outdoor Participants.

12. Estimated Clients in US:
0"
100"
200"
300"
400"
500"
Year"1" Year"2" Year"3"
Local"Business" Retails" Sponsors"

13. Estimated Revenue in US:
$0#
$2,000,000#
$4,000,000#
$6,000,000#
$8,000,000#
$10,000,000#
Year#1# Year#2# Year#3#
Paid#users# Retails# Local#Business# Sponsors# TOTAL#
 Exit Strategy: Sell the company by end of Year 3.

14. Possible Competitors
• Yonder: like Instagram for outdoor activities.
Raised $2.5 Million Seed Capital last June
• Google, Yelp: used to find outdoor destinations.
• Facebook, Meetup: used to find outdoor events.

15. Value Proposition
• We have combined the best features of our possible
competitors into one single APP.
• Our team has built more than 80 Apps, and can quickly
adapt to customer needs and market trends.
• We are saving 2/3 of developing cost by outsourcing to
our partner company in Lima-Peru.

16. Investment
• Raising $500K seed capital for our first year runway.
• Intellectual Property belongs to Outdover, Inc. a
Delaware C Corporation.
• Investment will be used for:
-Product & Service Development: 25%
-Capital Expenses & Equipment: 10%
-Sales & Marketing: 65%