ALL About Digital Marketing

2. WHAT IS GOOGLE ALGORITHM ??
 GOOGLE ALGORITHM IS A SET OF RULE THAT THE SEARCH ENGINE
USES TO DETERMINE THE SIGNIFICANCE OF WEBPAGE.
 EACH SEARCH ENGINE HAS ITS OWN SET OF RULE.
 GOOGLE ALGORITHM PREVENTS CHEATING ON WEBSITE.
 GOOGLE ALGORITHMS WORKS TO PROVIDE BETTER SEARCH RESULTS
AND RELEVANT CONTENTS FOR INTERNET USERS.

3. TYPES OF GOOGLE ALGORITHM…
 Google panda
 Google penguin
 Humming bird
 Google mobile friendly update
 Possum
 Google pigeon

4. GOOGLE PANDA
 Launch date: February 24, 2011
 Hazards: Duplicate, plagiarized or thin
content, user-generated spam, keyword
stuffing
 How it works: Panda assigns a so-called
“quality score” to web pages; this score is
then used for ranking factor. Panda
rollouts have become more frequent, so
both penalties and recovery now happen
faster.

5. GOOGLE PENGUIN
 Launch date: April 24, 2012
 Hazards: Spam or irrelevant links, links
with over-optimized
anchor text
 How it works: The search engine penalizes
websites with links of low quality as this is
considered a form of spam. The Penguin
algorithm rewards websites which have
backlinks from verified sources and non-
keyword stuffed content.

6. HUMMINGBIRD
 Launch date: August 22, 2013
 Hazards: Keyword stuffing, low-quality
content
 How it works: Hummingbird considers the
context of the different words together, with
the goal that pages matching the meaning do
better, rather than pages matching just a few
words. It makes it possible for a page to rank
for a query even if it doesn’t contain the exact
words the searcher entered.

7. GOOGLE MOBILE FRIENDLY UPDATE
 Launch date: April 21, 2015
 Hazards: Lack of a mobile version of the page, poor mobile usability
 How it works: Google’s Mobile Update ensures that mobile-friendly pages
rank at the top of mobile search, while pages not optimized for mobile are
filtered out from the SERP’s or seriously down-ranked.

8. GOOGLE PIGEON
 Launch date: July 24, 2014 (US),
December 22, 2014 (UK,
Canada,Australia)
 Hazards: Poor on- and off-page SEO
 How it works: Google Pigeon update was
to boost the quality of local searches to
deliver more relevant, accurate results to
users.

9. GOOGLE POSSUM
 Launch date: September 1, 2016
 Hazards: Tense competition in your target
location
 How it works: The main objective of the
Possum algorithm was to diversify the local
search results and filter out spam results
that may have been previously ranking.

10. GOOGLE ALGORITHMS UPADATES

11. THANKS FOR WATCHING