The document discusses the benefits of Salesforce IoT cloud, including enhancing sales operations, improving customer experience, providing advanced analytics capabilities, and automating tasks. It outlines 15 specific benefits such as improving customer referrals, increasing efficiency, and enhancing R&D activities. The Salesforce IoT cloud integrates data from IoT devices to provide insights and automate processes to improve customer service and business operations.

1. Benefits Of IoT Salesforce
Since we already covered IoT Salesforce in another article in detail, In this
article, we shall go over the various benefits of Salesforce. In the other article
on salesforce, I discussed various topics like what it is, its components,
working, and implementation algorithm. Therefore, we shall dedicate this
article solely to the advantages, capabilities, and benefits of the Salesforce
IoT cloud.
What is Salesforce IoT cloud?
Even though we discussed salesforce in detail in the other article, a brief
recap won’t hurt, will it?
Salesforce is primarily a business application that gives services to end-users
or business users. It aims to improve services with the help of big data
obtained from connected devices. Salesforce has the capability to talk directly
to the connected devices and start context-based alerts and actions.
Salesforce IoT cloud basically acts like the “cloud”. It stores and processes
the IoT data and is backed by a Thunder engine. This engine gathers data
from devices, websites, applications, etc. Salesforce IoT cloud can improve
customer experience, customer satisfaction, and customer service at an
exponential rate.
Benefits of Salesforce IoT cloud

2. Salesforce has numerous benefits. For now, let us look at 15 fascinating
examples of why you should choose Salesforce IoT cloud for your business.
1. Advanced Analytics through Salesforce Einstein
Analytics
Salesforce uses a cloud-based analytics platform called Einstein Analytics
cloud. It gathers and processes data from various sources like sensors,
portals, CRM, ERP, and other hardware components.
Einstein analytics analyses data easily and helps users to understand how
consumers use services and what can be improved to attract more customers
and boost services.
2. Enhance Sales Operation
Salesforce IoT cloud provides various customisations for salespeople. For
example, they can use the Einstein activity capture function to view a
personalised overview of sales information, monitor emails, contacts, and
conferences, and optimise sales.
3. Improving Customer Experience
Salesforce includes a feature that allows salespeople to quickly link different
platforms accessible from any computer to resolve issues. For example,
assigning jobs to experts, directing questions to the appropriate agent, and
many other functions can be automated.
4. Low Code Approach

3. Thanks to the low code approach, people can carry out IoT procedures
without going to the IT department. Orchestration rules can be built up in the
same way as a customer journey feature of the Salesforce market cloud as it
puts event triggers. You can now sit back and watch as IoT automates most of
your company’s operations.
5. Customer Context
In the Salesforce IoT cloud, customer context is an in-depth vision feature that
evaluates and records previous actions and activities to make real-time
decisions.
This feature considers client history, service history, and client location from
various IoT devices to give you a holistic picture of what is happening.
6. Higher Visibility
Implementing it is the ultimate consideration in choosing the Salesforce IoT
cloud. For example, businesses would get a fabulous bird’s eye view of the
process. All of this is possible with a “traffic view.”
Traffic view is a visual representation of an enterprise ROI (Return on
Investment) in numerous other terms, as the visual dashboard allows
businesses to see how IoT devices are performing and improving consumer
experiences.
7. Improves Experiences of Customers

4. Customers’ historical interactions and actions are stored and analyzed on the
Salesforce IoT cloud service. In addition, it considers the customers’ locations,
service backgrounds, and other IoT devices to give companies a bird’s eye
view of the customer’s behaviour. As a result, companies will become more
proactive regarding previously unexpected problems in the long run.
8. Enhance R&D Activities
A company can help predict consumer tastes and understand what is effective
and what is not operating in virtual environments. With these features,
businesses can easily upgrade to suit consumer needs by tracking how they
use the products.
Based on these analyses, companies can make decisions and fix problems,
which results in improved service delivery. In addition, by using IoT devices,
the marketing and advertising divisions can also gain invaluable information.
9. Improve Client Referrals
Even though clients can openly connect with companies, they also want family
and friends to interact with a straightforward company. It can be done with the
Salesforce IoT cloud, as your company will be accessible to your customers at
all times, thus enabling a strong customer relationship.
10. Easy to Integrate with Other Systems
(Scalability)

5. The Salesforce IoT cloud service can expand its functionalities by allowing
integration with third-party systems like Salesforce services. In doing so, you
can explore other aspects of business development as you will gain access to
an extensive range of data from numerous sources.
11. Improve Lead Generation Process
The sales department can identify each product linked to the Salesforce IoT
cloud service as to which items are expired, approaching warranty, have had
upgrades, etc. Companies can use this valuable data in several ways to
enhance sales processes. Therefore, the salesforce service can significantly
improve customer engagement through a fully automated operation.
12. Automated Tasks
Completing a sale is a complex process requiring a lot of time and effort.
Various jobs must be performed to complete a larger operation. For example,
tasks like data entry, form delivery, documents, and other time-consuming
tasks are part of the job.
However, the Salesforce IoT cloud service was designed to address issues
like these, as several tasks that can’t be simplified can be streamlined and
automated to improve efficiency and customer experience.
13. Provides Detailed Reports and Analytics
Salesforce includes several data visualisation tools to understand and get a
better picture of how the company is performing. With these tools, you can

6. monitor the company’s progress in various sectors like advertising campaigns,
sales, R&D, and other relevant indicators.
14. Increases Efficiency
Salesforce can increase employees’ productivity as it provides resources to
handle leads and strengthen discrepancies between departments. In addition,
Salesforce simplifies tasks and important repetitive tasks to boost the
company’s efficiency, workflow, and productivity.
15. Simple to Use
After reading all of these benefits, you may think that Salesforce is a
complicated platform you need to break your head to understand. But it is
quite the opposite – Salesforce offers a user-friendly and simple-to-use GUI.
The numerous tabs for connections, leads, and assignments, are shown next
to each other for easy access. Even the sales funnel configuration panel is
self-explanatory.
These 15 features are only a few of what Salesforce has to offer. Before
concluding, let us look at some advantages of using the Salesforce IoT cloud
service in a business.
1. It can boost sales.
2. Establishes IoT interaction guidelines.
3. Improve consumer satisfaction and customer service.
4. Get a bird’s eye view of customer details.
5. Reduce the amount of time it takes to resolve problems.
6. Build better consumer profiles.

7. 7. Predict and diagnose problems.
8. Increase efficiency by automating processes.
9. Improve the company’s workflow and productivity.
10. Enhance customer loyalty.
11.Generate event triggers in response to activities.
12. Create your own outputs for your devices
13. Modify device functionality according to your preference.
14. Review your commercial business model with real-time
judgment.
Summary
By reading this article, you have learned many advantages and benefits of the
Salesforce IoT cloud service. In this article, we have looked at 15 benefits in
detail: enhancing sales operations, improving client referral, providing detailed
reports, scalability, improving customer experience, enhancing R&D activities,
automating tasks, performing advanced analytics, and more.