The document discusses the benefits of cycling in the Netherlands. It outlines 5 main benefits for individuals: low cost mobility, health, convenience, pleasure, and independence. It also notes benefits for society. Some historical and cultural factors that contributed to cycling culture in the Netherlands include an equality ideal, participation and freedom. The document concludes by suggesting strategies to involve more women and target unexpected supporters of cycling.

1. BENEFITS FOR CYCLISTS IN THE NETHERLANDS
why we all started cycling
Sustainable Mobility Summit 2010, Ottawa, 24th November

2. Introduction

3. Introduction

4. Cycling in the Netherlands

5. Benefit no.1: low cost mobility

6. Benefit no.2: good for health

7. Benefit no.3: convenience

8. Benefit no.4: (p)leasure

9. Benefit no.5 independence

10. Benefits for society

11. New opportunities

12. Typical for Dutch cyclists

13. Some historical and cultural background

14. An equality ideal

15. Another example of the equality ideal

16. Responsibility

17. Participation and freedom

18. Current ‘unexpected’ supporters of cycling culture

19. Current ‘unexpected’ supporters of cycling culture

20. Current ‘unexpected’ supporters of cycling culture

21. Current ‘unexpected’ supporters of cycling culture

22. Conclusions
• Develop strategies to involve more women
• Feminize the bicycle and cycling culture
• Target for unexpected supporters

23. Contactdetails
Angela van der Kloof
Senior Consultant
a.vanderkloof@mobycon.nl
www.mobycon.nl
b l
Thank
Th k you for your attention
f tt ti