Key travel and tourism trends that will shape the future of Destination Marketing & Management Organizations and a new approach to benchmarking and monitoring the experiential quality of a city or destination.
Future of Destination Marketing OrganizationsChris Fair
The key trends and threats that will influence the future of Destination Marketing Organizations with an overview of a new approach to measure the experiential quality of a destination.
The future of destination marketing & managementChris Fair
Our latest presentation on tourism trends affecting the future of Destination Marketing Organizations and the need to become Destination Marketing and Management Organizations.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
Institute of Place Management Place & Prosperity PresentationChris Fair
Resonance Consultancy's latest research on the place based factors that attract international tourists and foreign direct investment as presented at the Institute of Place Management Biennial conference.
Why Everything You Know About the Future is WrongChris Fair
A summary of the key trends that are driving the growth of travel and tourism, potential risks that might affect that growth and how scenario planning can be used to help cities and destinations prepare for a variety of potential futures
Benchmarking Competitive Identity and Building Your Community's BrandChris Fair
Place branding is about creating a compelling case for why your location matters, and the secret to place branding lies in highlighting a city’s unique competitive identity. In this presentation given at the International Economic Development Council's fall conference in Atlanta, Resonance Consultancy President Chris Fair and New York University Schack Institute of Real Estate Professor and Urban Lab Director Steven Pedigo share their latest research on the factors that shape a city’s competitive identity as a place to do business, live, and visit. They also share examples of how economic development organizations can use this information to create authentic, data-driven positioning and marketing strategies to engage the audiences they are seeking to attract.
What you will learn:
• An understanding of why a competitive identity is critically important for attracting investment
• A framework for uncovering factors that help shape a community’s identity
• Best practices and case studies from communities that have effectively built city brands
The 2018 Future of Millennial Travel Report is your blueprint for the next decade of North American travel. It’s packed with insights gleaned from nearly 1,600 U.S. Millennial travelers interviewed and presented with rich infographics to illustrate their patterns and preferences. Robust editorial dives deep into today’s most effective strategies by the world’s most innovative travel companies. The report’s nine chapters range from the potential of Airbnb to take over the future of travel, to the dramatic rise of Millennials hitting the road with young children in record numbers.
Future of Destination Marketing OrganizationsChris Fair
The key trends and threats that will influence the future of Destination Marketing Organizations with an overview of a new approach to measure the experiential quality of a destination.
The future of destination marketing & managementChris Fair
Our latest presentation on tourism trends affecting the future of Destination Marketing Organizations and the need to become Destination Marketing and Management Organizations.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
Institute of Place Management Place & Prosperity PresentationChris Fair
Resonance Consultancy's latest research on the place based factors that attract international tourists and foreign direct investment as presented at the Institute of Place Management Biennial conference.
Why Everything You Know About the Future is WrongChris Fair
A summary of the key trends that are driving the growth of travel and tourism, potential risks that might affect that growth and how scenario planning can be used to help cities and destinations prepare for a variety of potential futures
Benchmarking Competitive Identity and Building Your Community's BrandChris Fair
Place branding is about creating a compelling case for why your location matters, and the secret to place branding lies in highlighting a city’s unique competitive identity. In this presentation given at the International Economic Development Council's fall conference in Atlanta, Resonance Consultancy President Chris Fair and New York University Schack Institute of Real Estate Professor and Urban Lab Director Steven Pedigo share their latest research on the factors that shape a city’s competitive identity as a place to do business, live, and visit. They also share examples of how economic development organizations can use this information to create authentic, data-driven positioning and marketing strategies to engage the audiences they are seeking to attract.
What you will learn:
• An understanding of why a competitive identity is critically important for attracting investment
• A framework for uncovering factors that help shape a community’s identity
• Best practices and case studies from communities that have effectively built city brands
The 2018 Future of Millennial Travel Report is your blueprint for the next decade of North American travel. It’s packed with insights gleaned from nearly 1,600 U.S. Millennial travelers interviewed and presented with rich infographics to illustrate their patterns and preferences. Robust editorial dives deep into today’s most effective strategies by the world’s most innovative travel companies. The report’s nine chapters range from the potential of Airbnb to take over the future of travel, to the dramatic rise of Millennials hitting the road with young children in record numbers.
Hyatt and its creative agency of record MullenLowe have parted
ways as the hotel chain launches a global review for all 12 of its
brands around the world, sources confirmed to Adweek.
This news follows last month’s announcement that Hyatt would
eliminate the global chief marketing officer role as part of an
effort to “accelerate growth” and better target “the high-end
traveler with distinctive experiences.” Maryam Banikarim, who
came to the company three years ago after serving as CMO of
Gannett, will depart in April.
A MullenLowe spokesperson deferred to the client, and a Hyatt
representative declined to comment on the news. Agency
search consultancy Select Resources International, which
managed the chain’s last review in 2016, has not responded to
a request for comment.
Better Ingredients. Better Pizza. Better Marketing. Chief Marketing Officer Brandon Rhoten confirmed that he recently sent a note to about 10 agencies and holding companies seeking a new creative partner. The note kicked off a non-traditional request-for-proposals process that Papa John's is handling on its own. Its goal is to wrap up the review and have an agency partner in place by end of 2017.
Rhoten says he wants Papa John's, the nation's 4th-largest pizza chain, to stand out in what has become a commoditized pizza category. Plus, as Papa John's puts more emphasis on digital ordering and social media, it wants a creative team that can enhance the company's effectiveness in those areas.
Minnesota's Value of Solar: Can a Northern State’s New Solar Policy Defuse Di...John Farrell
In March 2014, Minnesota became the first state to adopt a “value of solar” policy. It may fundamentally change the financial relationship between electric utilities and their energy-producing customers. It may also serve as a precedent for setting a transparent, market-based price for solar energy. This presentation explains the origins of value of solar, the compromises made to get the policy adopted in Minnesota, and the potential impact on utilities and solar energy producers.
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Dunkin' Donuts has put its U.S. creative business up for
review and aims to complete the process by the end of the
first quarter of 2018.
The review begins this month and could mean that Dunkin'
will no longer run on Hill Holliday, which has handled creative
for the brand since April 1998 and introduced the tagline
"America Runs on Dunkin'" in 2006. Media, which has also
been under Hill Holliday since 1998, will not be affected by
this review.
Hill Holliday was invited to participate in the invitation-only
review, which is focused on national creative services,
Dunkin' Donuts said. Interpublic Group of Cos' Hill Holliday
deferred comment to Dunkin' Donuts. The longtime Dunkin'
Donuts agency will compete in the review, according to
people with knowledge of the matter.
Redondo Beach real estate statistics and analysis for October 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Torrance real estate statistics and analysis for October 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for November 2015. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for December 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for November 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
GoRockford Simpleview Presentation SoMeT13US Bridget French
How to Combat Destination Stereotypes through Digital Marketing, presented by Ryan George, CEO, Simpleview, and Bridget French, Director of Marketing & Public Affairs at Rockford Area Convention & Visitors Bureau
Torrance real estate statistics and analysis for November 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for July 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for June 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for December 2015. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for October 2014. Includes homes sales, listings and historical performance on a month to month and year over year basis.
State of the Cloud 2019 from Bessemer Venture Partnerssaastr
Join Bessemer Venture Partners' Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company's fifth annual in-depth look at the cloud computing industry.
Hyatt and its creative agency of record MullenLowe have parted
ways as the hotel chain launches a global review for all 12 of its
brands around the world, sources confirmed to Adweek.
This news follows last month’s announcement that Hyatt would
eliminate the global chief marketing officer role as part of an
effort to “accelerate growth” and better target “the high-end
traveler with distinctive experiences.” Maryam Banikarim, who
came to the company three years ago after serving as CMO of
Gannett, will depart in April.
A MullenLowe spokesperson deferred to the client, and a Hyatt
representative declined to comment on the news. Agency
search consultancy Select Resources International, which
managed the chain’s last review in 2016, has not responded to
a request for comment.
Better Ingredients. Better Pizza. Better Marketing. Chief Marketing Officer Brandon Rhoten confirmed that he recently sent a note to about 10 agencies and holding companies seeking a new creative partner. The note kicked off a non-traditional request-for-proposals process that Papa John's is handling on its own. Its goal is to wrap up the review and have an agency partner in place by end of 2017.
Rhoten says he wants Papa John's, the nation's 4th-largest pizza chain, to stand out in what has become a commoditized pizza category. Plus, as Papa John's puts more emphasis on digital ordering and social media, it wants a creative team that can enhance the company's effectiveness in those areas.
Minnesota's Value of Solar: Can a Northern State’s New Solar Policy Defuse Di...John Farrell
In March 2014, Minnesota became the first state to adopt a “value of solar” policy. It may fundamentally change the financial relationship between electric utilities and their energy-producing customers. It may also serve as a precedent for setting a transparent, market-based price for solar energy. This presentation explains the origins of value of solar, the compromises made to get the policy adopted in Minnesota, and the potential impact on utilities and solar energy producers.
McDonald's is beginning its first global media review in more than 10 years, now seeking to work with a roster of preferred agencies rather than a single partner.
OMD, the company's longtime media agency, will be participating in the process, McDonald's said. "Our long-term relationship with OMD remains strong," McDonald's said in a statement.
"As part of our journey to build a better McDonald's we are striving to make our marketing dollars work harder—through more efficient media spending and better connections with our customers," it said.
Dunkin' Donuts has put its U.S. creative business up for
review and aims to complete the process by the end of the
first quarter of 2018.
The review begins this month and could mean that Dunkin'
will no longer run on Hill Holliday, which has handled creative
for the brand since April 1998 and introduced the tagline
"America Runs on Dunkin'" in 2006. Media, which has also
been under Hill Holliday since 1998, will not be affected by
this review.
Hill Holliday was invited to participate in the invitation-only
review, which is focused on national creative services,
Dunkin' Donuts said. Interpublic Group of Cos' Hill Holliday
deferred comment to Dunkin' Donuts. The longtime Dunkin'
Donuts agency will compete in the review, according to
people with knowledge of the matter.
Redondo Beach real estate statistics and analysis for October 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Torrance real estate statistics and analysis for October 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for November 2015. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for December 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for November 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
GoRockford Simpleview Presentation SoMeT13US Bridget French
How to Combat Destination Stereotypes through Digital Marketing, presented by Ryan George, CEO, Simpleview, and Bridget French, Director of Marketing & Public Affairs at Rockford Area Convention & Visitors Bureau
Torrance real estate statistics and analysis for November 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for July 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for June 2016. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for December 2015. Includes homes sales, listings and historical performance on a month to month and year over year basis.
Redondo Beach real estate statistics and analysis for October 2014. Includes homes sales, listings and historical performance on a month to month and year over year basis.
State of the Cloud 2019 from Bessemer Venture Partnerssaastr
Join Bessemer Venture Partners' Byron Deeter and Kristina Shen as they take a look at trends and predictions for the cloud industry in 2019. This marks the company's fifth annual in-depth look at the cloud computing industry.
What goes into building an enduring cloud business? Bessemer investors Byron Deeter, Kristina Sheen, and Anna Khan reveal the G.R.I.T. framework and ways for cloud founders to develop new levels of operational rigor. In this presentation, Bessemer unveils insights into the cloud industry, Good, Better, Best frameworks for SaaS startups, and the 2019 technology trends and predictions Bessemer is most excited about.
Follow the Bessemer Cloud Team on Twitter:
@bdeeter
@kshenster
@annarchyy
About Bessemer Venture Partners:
Bessemer Venture Partners was born from innovations in steel that literally forged modern building and manufacturing. Today, we work with people who want to create revolutions of their own. We've been fortunate to be a part of over 120 IPOs in the last 50 years, including Shopify, Yelp, LinkedIn, Skype, LifeLock, Twilio, SendGrid, DocuSign, Wix, Box, and MindBody.
www.bvp.com
@BessemerVP
State of the Cloud 2019: Europa Edition with Bessemer Venture Partnerssaastr
Join Bessemer Venture Partners' Alex Ferrara as he takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provide an in-depth look at the cloud computing industry across Europe and globally.
Industry watch possible winners and likely losers post-covid19Chris Snook
The webinar slides from the smarterB2B.com weekly briefings brought to you by emerged.com on 4/15/2020. Get the latest analysis from Chris J Snook of the macro-economic trends data and local impact data and access some likely probabilities for which industries will be hurt most and practical guesses at what new opportunities are emerging and likely to amplify in the Post COVID19 economic landscape. Pivot your business model and plans accordingly for survival and forward success as you recover from this storm.
Bank 4.0: Banking Everywhere, Never at a Bank: Bestselling Author, Entrepreneur, Founder & CEO | Moven
Anne Boden is the Founder and CEO of Starling Bank. Prior to Starling, she was Chief Operating Officer of Allied Irish Banks PLC and Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO. She has more than 30 years experience in banking, including Lloyds Bank, Standard Chartered Bank, and UBS. She was recently recognized as one of the Global Power Women in FinTech. She holds a BSc in Computer Science and Chemistry and is a Fellow of the Chartered Institute of IT.
Pane'ramik - Effective Marketing with VideoBlake Rea
Video marketing is a powerful medium that will have your prospects reaching for their wallets. These are things you need to consider if you want to have an Effective Marketing Campaign.
Augmented: Life in the Smart Lane presentation for Techsauce 2017Brett King
My opening keynote presentation at Asia's largest dedicated technology conference - Techsauce. This year in Bangkok with over 6,500 in attendance. It covers key technologies that will disrupt the way we live, work and play over the next 15-20 years. The Ying and Tang of technology disruption
ABOUT ENEL OPEN DATA
- Launched in 2011 among the first business organisations investing in Open Data worldwide “SOME LEADING BUSINESSES, LIKE ENEL, ITALY’S LARGEST POWER COMPANY, AND NIKE, ARE MORE PROACTIVE, PUBLISHING THEIR DATA TO DEMONSTRATE A COMMITMENT TO TRANSPARENCY AND SUSTAINABILITY” DELOITTE ON OPEN DATA IN 2012
- 725 datasets (424 IT, 301 EN), 5 main categories (FINANCE World, Finance Italy, SUSTAINABILITY, ENVIRONMENT, TERRITORY)
Linked Open GeoData for Enel Drive (W3C LOD2014)Andrea Volpini
Presenting Linked Open Data for Enel Electric Vehicle Charging Network. A solution developed for Enel Drive by Insideout10 using Redlink Linked Data publishing APIs.
The triplification (transforming source legacy data in RDF triples) provides an information context around each stations and helps EV drivers locate a charging stations in various ways.
The project wants to contribute to the development of electric mobility in Italy
Linked Open GeoData for Electric Vehicle Charging Stations by ENELRedlink GmbH
Originally published by Raffaele Cirullo (http://www.slideshare.net/cirullo/enel-drive-linked-open-geo-data) - the presentation describes the triplication (RDF publishing) of real-time data provided by Enel Drive: Italy's largest EV Charging network.
Using Redlink the information is shared in real-time as Linked Open Data. The data is also published to OpenStreetMap and foursquare.
An overview of key trends driving the growth of leisure travel to cities around the world and the factors most important in choosing a city for a vacation.
The Future of B.C. housing report focuses on the sentiment of B.C. residents towards housing, plus the opportunities and threats to the provincial real estate industry. The study presents housing market insights by region featuring expert insights and recommendations on real estate in Greater Vancouver.
2015 Portrait of the U.S. Retiree TravelerChris Fair
Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.
Resonance Recreational Real Estate ReportChris Fair
In November 2014, Resonance conducted its fourth biennial study and interviewed more than 3,300 recent U.S. travelers of all ages to learn what kind of vacations they wanted, where they wanted to stay, the amenities they desired most and least, the activities they most enjoy on vacation, and their aspirations and preferences for ownership of a vacation home.
The 2015 Recreational Real Estate Report provides detailed information on:
• Owners vs. Intenders – Demographics of today’s potential buyers and how they differ from current recreational real estate owners
• Usage and Pricing – Anticipated use and desired price points of prospective purchasers
• Amenities and Experiences – Desirability and importance of various community recreational activities (golf, skiing, hiking, shopping, etc.)
• Product Design – Most desirable housing features and amenities
• Segmentation Analysis - details on the 59% of prospe
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
The Resonance Report is a biennial study of the travel and leisure habits of affluent American households by Resonance Consultancy, a leading global travel and tourism consulting firm that monitors travel and leisure trends. The study, conducted in conjunction with the Luxury Institute in New York, surveys more than 1,200 individuals from households with incomes of $150,000 and higher every two years to measure their travel and leisure preferences and aspirations. These affluent households account for almost a third of all domestic spending on lodging and air travel, according to recent estimates in the U.S. Bureau of Labor Statistics’ Consumer Expenditures Survey.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
1. R E S O N A N C E C O . C O M @ C R FA I R
RESONANCE
THE SECOND M IN DMMO
The Future of Destination
Marketing & Management
2. R E S O N A N C E C O . C O M @ C R FA I R
ABOUT US
Resonance Consultancy is a global
advisor on real estate, tourism and
economic development for countries,
cities and communities around the
world.
@ C R FA I R
3. R E S O N A N C E C O . C O M @ C R FA I R
PLACESARE OUR PASSION
R E S O N A N C E C O . C O M @ C R FA I R
4. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
PLACES CREATE INSPIRATION
5. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
PLACES CREATE ENERGY
6. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
PLACES CREATE CONNECTIONS
7. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
PLACES CREATE PROSPERITY
8. R E S O N A N C E C O . C O M @ C R FA I R
RECENT PROJECTS
• Vancouver Tourism Master Plan
• Cincinnati Destination Development Strategy
• Aruba Tourism Authority Strategic Business Plan
• Ireland South & East Brand Strategy
• Tulsa Destination Development Strategy
• Portland Tourism Master Plan
• Bermuda Destination Assessment
• Calgary Urban Revitalization
• U.S. Virgin Islands Brand Strategy
@ C R FA I R
9. R E S O N A N C E C O . C O M @ C R FA I R
AGENDA
• Key Trends
• Key Threats
• The Meaning of Life (For a DMO)
• The Path to Becoming a DMMO
@ C R FA I R
10. R E S O N A N C E C O . C O M @ C R FA I R
TOURISM IS ONE OF
THEWORLD’S FASTEST
GROWING INDUSTRIES
R E S O N A N C E C O . C O M @ C R FA I R
11. R E S O N A N C E C O . C O M @ C R FA I R
TOURISM FORECAST
Source: UNWTO Tourism Forecast
12. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
BUTTHE FUTURE LOOKS QUITE
DIFFERENTTHANTHE PAST
@ C R FA I R
13. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
WHY?
R E S O N A N C E C O . C O M @ C R FA I R
14. R E S O N A N C E C O . C O M @ C R FA I R
CONSPICUOUS
LEISURE
R E S O N A N C E C O . C O M @ C R FA I R
15. R E S O N A N C E C O . C O M @ C R FA I R
DESIRABLE LUXURIES
Smartphone
Freedom to work from home
Vacation home in the mountains/beach
Extended time off work
Taking exotic vacations
Tablet/E-Reader
Gourmet kitchen at home
Owning your own business
Wife/husband that is able to stay at home with kids
Apartment in major metropolitan city
Home Theater
Luxury Swimming Pool
Sending your children to private schools
Home in private/gated community
Owning an expensive car
Fine jewelry and/or expensive watch 20%
20%
20%
22%
22%
22%
23%
24%
25%
33%
38%
38%
39%
40%
42%
50%
10%
11%
12%
14%
14%
13%
15%
17%
16%
21%
25%
22%
26%
26%
30%
34%
10 - Extremely desirable 9
Source: Resonance 2016 Portrait of the U.S. Luxury Traveler
16. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
ASIA
R E S O N A N C E C O . C O M @ C R FA I R
17. R E S O N A N C E C O . C O M @ C R FA I R
CHINESE OUTBOUNDTRAVEL
0
50
100
150
200
2009 2010 2011 2012 2013 2014 2015 2020 P
Chinese Outbound Travelers (millions) Chinese Outbound Travelers (growth)
8.0%
12.2%
19.5%
7.7%
18.4%
22.4%
20.4%
4.0%4.0%
20.4%
22.4%
18.4%
7.7%
19.5%
12.2%
8.0%
Source: CNTA
18. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
CHANGING
DEMOGRAPHICS
R E S O N A N C E C O . C O M @ C R FA I R
19. R E S O N A N C E C O . C O M @ C R FA I R
POPULATIONAGED 65+
% of population aged 65+
10%
15%
20%
25%
Canada Germany Poland Spain United Kingdom United States
2005 2010 2015
Source: UN Data
20. R E S O N A N C E C O . C O M @ C R FA I R
DEFINITION OF RETIREMENT IN U.S.
A time to trave and explore new places
A time to slow down and enjoy life
More time to spend with family and friends
A time to explore different interests
A time to volunteer for causes I care about
A time to live dreams
A time to make do with what I have
A time to continue working/living as always
A time to start a new business 2%
12%
24%
28%
35%
53%
55%
64%
66%
Source: Resonance 2015 Portrait of the U.S. Retiree Traveler
21. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
LOCALISM
R E S O N A N C E C O . C O M @ C R FA I R
22. R E S O N A N C E C O . C O M @ C R FA I R
MacroMarketShare
70%
75%
80%
85%
90%
95%
100%
CraftandImportsMarketShare
0%
5%
10%
15%
20%
1985 1990 1995 2000 2005 2010 2015
U.S.BEER MARKET SHARE
Craft
Imports
Macro
Source: U.S. Brewers Association
23. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
SHARING ECONOMY
R E S O N A N C E C O . C O M @ C R FA I R
24. R E S O N A N C E C O . C O M @ C R FA I R
TOTALAIRBNB LISTINGS
2009 2010 2011 2012 2013 2014 2015 2016
3,000
50,000
120,000
300,000
550,000
1,000,000
2,300,000
Source: Airbnb
25. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
AIR ROUTE DEVELOPMENT
R E S O N A N C E C O . C O M @ C R FA I R
26. R E S O N A N C E C O . C O M @ C R FA I R
4.0 B
4.5 B
5.0 B
5.5 B
6.0 B
6.5 B
7.0 B
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
AIRTRAVEL PASSENGER-KM
Source: ICAO
27. R E S O N A N C E C O . C O M @ C R FA I R
THESETRENDSARE DRIVING
A DISPROPORTIONATE NUMBER
OFTRAVELLERSTO CITIES
R E S O N A N C E C O . C O M @ C R FA I R
28. R E S O N A N C E C O . C O M @ C R FA I R
CITYTRIPS SOARED 82%
BETWEEN 2007AND 2014TO
REACH 22% OFALL HOLIDAYS
R E S O N A N C E C O . C O M
Source: World Travel Monitor
@ C R FA I R
29. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
WHY CITIES?
@ C R FA I R
30. R E S O N A N C E C O . C O M @ C R FA I R
TIMES SQUARE
1983
R E S O N A N C E C O . C O M @ C R FA I R
31. R E S O N A N C E C O . C O M @ C R FA I R
TIMES SQUARE
2013
R E S O N A N C E C O . C O M @ C R FA I R
32. R E S O N A N C E C O . C O M @ C R FA I R
NEWYORK CITYTOURISM GROWTH
CrimeRate
0
2,500
5,000
7,500
10,000
Visitorsinmillions
0
15
30
45
60
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
TOTAL VISITORS TOTAL CRIME RATE
Source: NYC & Company / U.S. Census Bureau
33. R E S O N A N C E C O . C O M @ C R FA I R
TYPES OF FUTUREVACATIONS FOR U.S.RETIREES
Visit to a major metropolitan city
Vacation with friends
Cruise
Visit to a beach resort
Multi-generational vacation
Quiet countryside holiday
Visit to a mountain resort
Family vacations with kids
Combining business trip with leisure vacation
Other 23%
4%
10%
11%
14%
21%
28%
29%
30%
33%
Source: Resonance 2015 Portrait of the U.S. Retiree Traveler
34. R E S O N A N C E C O . C O M @ C R FA I R
TYPES OF FUTUREVACATIONS FOR U.S.MILLENNIALS
Visit to a beach resort
Visit to a major metropolitan city
Family vacation with kids
Vacation with friends
Multi-generational vacation
Cruise
Visit to a mountain resort
Quiet countryside holiday
Combining business trip with leisure vacation
Other 6%
19%
19%
23%
26%
27%
40%
41%
42%
47%
Source: Resonance 2015 Portrait of the U.S. Millennial Traveler
35. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
POTENTIALTHREATS
TOTOURISM GROWTH
@ C R FA I R
36. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
POLLUTION
@ C R FA I R
37. R E S O N A N C E C O . C O M @ C R FA I R
AnnualAveragePM2.5levels(µg/m3)
0
35
70
105
140
AnnualInboundVisitors(millions)
0
2
3
5
6
2008
2009
2010
2011
2012
2013
2014
BEIJING ANNUAL INBOUND VISITORS BEIJING ANNUAL AVERAGE PM 2.5 CHINA PM 2.5 STANDARD U.S. PM 2.5 STANDARD
BEIJINGANNUALVISITORS
Source: U.S. Department of State Data
38. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
TERRORISM
@ C R FA I R
39. R E S O N A N C E C O . C O M @ C R FA I R
10,000,000
17,000,000
24,000,000
31,000,000
38,000,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Foreign Arrivals Foreign Arrivals Change
-6.2%
17.8%
12.8%
2.8%
5.7%
9.9%
1.0%
9.8%
5.5%
-1.6%
-30.1%
ISTANBUL FOREIGNARRIVALS
1st Terrorist Attack
Source: Kultur
40. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
PEAK GLOBALIZATION
@ C R FA I R
41. R E S O N A N C E C O . C O M @ C R FA I R
TOO MANYTOURISTS
R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
42. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I R
“WHATWEARE SEEING NOW ISTHAT
MANY DESTINATIONSARE LITERALLY
BURSTINGATTHE SEAMS.”
- Paul Ouimet, Destination Next
43. R E S O N A N C E C O . C O M @ C R FA I R
VENICE
BARCELONA
AMSTERDAM
R E S O N A N C E C O . C O M @ C R FA I R
ASHEVILLE
SAVANNAH
SONOMA
44. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
“THE FUTURE IS
ALREADY HERE –
IT’S JUST NOTVERY
EVENLY DISTRIBUTED.”
- William Gibson
@ C R FA I R
45. R E S O N A N C E C O . C O M @ C R FA I R
THE GOALSTHAT DMO’S
HAVE HISTORICALLY
PURSUED NOWTHREATEN
THEIR FUTURE RELEVANCE
AND EVEN EXISTENCE.
R E S O N A N C E C O . C O M @ C R FA I R
46. R E S O N A N C E C O . C O M @ C R FA I R
1.THE MEANING OF LIFE (FORA DMO)
As tourism continues to grow DMOs
must shift resources from marketing to
management to balance the interests
and benefits of tourism with those of
the local communities they serve.
@ C R FA I R
47. R E S O N A N C E C O . C O M @ C R FA I R
2.THE MEANING OF LIFE (FORA DMO)
As locals, visitors and digital channels
become the primary means of place-
based communication, DMOs must
shift from traditional marketing to
management to promote their
destination.
@ C R FA I R
48. R E S O N A N C E C O . C O M @ C R FA I R
3.THE MEANING OF LIFE (FORA DMO)
DMOs are the only organization within
a city structure that has the
capabilities, capacities and funding to
focus on developing and managing the
experiential quality of a city.
@ C R FA I R
49. R E S O N A N C E C O . C O M @ C R FA I R
“DESTINATION MANAGEMENT ORGANIZATIONS
CO-ORDINATETHE MANAGEMENT OFALLTHE
ELEMENTSTHAT MAKE UPA DESTINATION
(ATTRACTIONS,ACCESS,MARKETING,HUMAN
RESOURCES,IMAGEAND PRICING).ITTAKES
A STRATEGICAPPROACHTO LINK-UPVERY
SEPARATE ENTITIES FORTHE BETTER
MANAGEMENT OFTHE DESTINATION.“
R E S O N A N C E C O . C O M
Source: UNWTO
@ C R FA I R
50. R E S O N A N C E C O . C O M @ C R FA I R
THE PATHTO BECOMINGA DMMO
@ C R FA I R
1. Assess
2. Plan
3. Partner
4. Organize
5. Develop
6. Manage
7. Monitor
51. R E S O N A N C E C O . C O M @ C R FA I R
1.ASSESS
@ C R FA I R
Benchmark and assess the experiential
quality of your destination.
52. R E S O N A N C E C O . C O M @ C R FA I R
HOW DOYOU MEASURE &
MONITORTHE EXPERIENTIAL
QUALITY OFA DESTINATION?
R E S O N A N C E C O . C O M @ C R FA I R
53. R E S O N A N C E C O . C O M @ C R FA I R
SOCIAL MEDIA
PROVIDESA NEW
SOURCE OF
DESTINATION INSIGHTS
& INTELLIGENCE
R E S O N A N C E C O . C O M @ C R FA I R
54. R E S O N A N C E C O . C O M @ C R FA I R
DESTINATION BENCHMARKING
Resonance Consultancy has collected
and analyzed experiential data for more
than 400 cities around the world.
@ C R FA I R
55. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR EXPERIENCES
1.NEWYORK
2.LOSANGELES
3.CHICAGO
4.ORANGE COUNTY
5.SAN FRANCISCO
6.LASVEGAS
7.HOUSTON
8.SAN DIEGO
9.OAHU
10.SEATTLE
11.PORTLAND,OR
12.MIAMI
13.ORLANDO
14.AUSTIN
15.SANANTONIO
16.PHILADELPHIA
17.WASHINGTON
18.TAMPA/ST.PETERSBURG
19.ATLANTA
20.BOSTON
56. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
CULTURE
@ C R FA I R
57. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR CULTURE
1.NEWYORK
2.CHICAGO
3.LASVEGAS
4.LOSANGELES
5.BRANSON
6.SAN FRANCISCO
7.PHILADELPHIA
8.NEW ORLEANS
9.WASHINGTON DC
10.SAN DIEGO
11.SEATTLE
12.HOUSTON
13.ORANGE COUNTY
14.OAHU ISLAND
15.BOSTON
16.ATLANTA
17.BALTIMORE
18.PORTLAND,OR
19.ST.LOUIS
20.CHARLESTON
58. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
ENTERTAINMENT
@ C R FA I R
59. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR ENTERTAINMENT
1.NEWYORK
2.LASVEGAS
3.CHICAGO
4.SAN FRANCISCO
5.NEW ORLEANS
6.LOSANGELES
7.SEATTLE
8.SAN DIEGO
9.ORANGE COUNTY
10.OAHU ISLAND
11.AUSTIN
12.PORTLAND,OR
13.HOUSTON
14.TAMPA/ST.PETERSBURG
15.PHILADELPHIA
16.ORLANDO
17.NASHVILLE
18.HAWAII ISLAND
19.BOSTON
20.SANANTONIO
60. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
SIGHTSEEING
@ C R FA I R
61. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR SIGHTSEEING
1.NEWYORK
2.OAHU ISLAND
3.HAWAII ISLAND
4.MAUI ISLAND
5.SAN FRANCISCO
6.SAN DIEGO
7.CHICAGO
8.LOSANGELES
9.ORANGE COUNTY
10.NEW ORLEANS
11.LASVEGAS
12.WASHINGTON
13.CHARLESTON,SC
14.BOSTON
15.SEATTLE
16.PORTLAND,OR
17.MIAMI
18.TAMPA/ST.PETERSBURG
19.SAVANNAH
20.PHILADELPHIA
62. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
SPORTS &
ADVENTURE
@ C R FA I R
63. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR SPORTS &ADVENTURE
1.OAHU ISLAND
2.MAUI ISLAND
3.HAWAII ISLAND
4.SAN DIEGO
5.DESTIN
6.MIAMI
7.ORANGE COUNTY
8.TAMPA/ST.PETERSBURG
9.NAPLES
10.CHARLESTON,SC
11.FORT LAUDERDALE
12.LASVEGAS
13.NEWYORK
14.SAN FRANCISCO
15.SARASOTA
16.FORT MYERS
17.VIRGINIA BEACH
18.SEATTLE
19.CHICAGO
20.MONTEREY
64. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
CULINARY
@ C R FA I R
65. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR CULINARY
1.NEWYORK
2.LOSANGELES
3.ORANGE COUNTY
4.CHICAGO
5.HOUSTON
6.SAN FRANCISCO
7.SAN DIEGO
8.LASVEGAS
9.SEATTLE
10.PORTLAND,OR
11.SANANTONIO
12.OAHU ISLAND
13.ORLANDO
14.PHILADELPHIA
15.AUSTIN
16.MIAMI
17.ATLANTA
18.WASHINGTON DC
19.DALLAS
20.TAMPA/ST.PETERSBURG
66. R E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M @ C R FA I RR E S O N A N C E C O . C O M
LODGING
@ C R FA I R
67. R E S O N A N C E C O . C O M @ C R FA I R
TOP 20 CITIES FOR LODGING
1.NEWYORK
2.HOUSTON
3.ORLANDO
4.ORANGE COUNTY
5.SANANTONIO
6.SAN DIEGO
7.CHICAGO
8.LASVEGAS
9.LOSANGELES
10.WASHINGTON DC
11.NEW ORLEANS
12.SAN FRANCISCO
13.AUSTIN
14.TAMPA/ST.PETERSBURG
15.ATLANTA
16.MYRTLE BEACH
17.BRANSON
18.DALLAS
19.CHARLOTTE
20.PHOENIX
68. R E S O N A N C E C O . C O M @ C R FA I R
TOURISM QUALITY PERFORMANCE
@ C R FA I R
Number of very good or excellent
experiences per 100,000 visitors.
69. R E S O N A N C E C O . C O M @ C R FA I R
NEWYORK CITY
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
70. R E S O N A N C E C O . C O M @ C R FA I R
PORTLAND,OR
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
71. R E S O N A N C E C O . C O M @ C R FA I R
NEW ORLEANS
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
72. R E S O N A N C E C O . C O M @ C R FA I R
TULSA
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
73. R E S O N A N C E C O . C O M @ C R FA I R
PITTSBURGH
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
74. R E S O N A N C E C O . C O M @ C R FA I R
DENVER
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
75. R E S O N A N C E C O . C O M @ C R FA I R
AUSTIN
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
76. R E S O N A N C E C O . C O M @ C R FA I R
RALEIGH
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
77. R E S O N A N C E C O . C O M @ C R FA I R
SALT LAKE CITY
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
78. R E S O N A N C E C O . C O M @ C R FA I R
PHILADELPHIA
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
79. R E S O N A N C E C O . C O M @ C R FA I R
HOUSTON
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
80. R E S O N A N C E C O . C O M @ C R FA I R
WASHINGTON DC
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
81. R E S O N A N C E C O . C O M @ C R FA I R
MEMPHIS
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
82. R E S O N A N C E C O . C O M @ C R FA I R
SAN DIEGO
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
83. R E S O N A N C E C O . C O M @ C R FA I R
SEATTLE
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
84. R E S O N A N C E C O . C O M @ C R FA I R
CHARLOTTE
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
85. R E S O N A N C E C O . C O M @ C R FA I R
CINCINNATI
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
86. R E S O N A N C E C O . C O M @ C R FA I R
OMAHA
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
87. R E S O N A N C E C O . C O M @ C R FA I R
ASHEVILLE
CULTURE
ENTERTAINMENT
SIGHTSEEING
SPORTS AND
ADVENTURE
CULINARY
LODGING
88. R E S O N A N C E C O . C O M @ C R FA I R
THE SHIFT FROM MARKETINGTO
MANAGEMENT BEGINSWITH
ASSESSINGTHE EXPERIENTIAL
QUALITY OFYOUR DESTINATION
R E S O N A N C E C O . C O M @ C R FA I R
89. R E S O N A N C E C O . C O M @ C R FA I R
2.PLAN
@ C R FA I R
Build a shared vision for the type of
destination you want to be and the
audiences you want to attract.
91. R E S O N A N C E C O . C O M @ C R FA I R
VANCOUVERTOURISM MASTER PLAN
@ C R FA I R
• 2,000+ locals participated in Vancouver Tourism
Master Plan process
• Identified same top 2 key issues as industry:
- Late night transportation
- Liquor laws and regulations
92. R E S O N A N C E C O . C O M @ C R FA I R
3.PARTNER
@ C R FA I R
Your success as a destination developer
and manager will be determined by the
strengths of the partnerships you build.
93. R E S O N A N C E C O . C O M @ C R FA I R
TULSA
94. R E S O N A N C E C O . C O M @ C R FA I R
4.ORGANIZETO SUPPORT & DEVELOP
@ C R FA I R
• Chief Experience Officer
• Vice-President Destination Development
• Vice-President Community Affairs
• Director Product Development
• Tourism Energy Specialist
98. @ResonanceCo
Monthly overnight stays of foreign visitors in
the province of Biscay Jan 1980 to Dec 2010
100000
80000
60000
40000
20000
80
0
85 90 95 00 05
99. R E S O N A N C E C O . C O M @ C R FA I R
THE HIGH LINE
@ C R FA I R
100. R E S O N A N C E C O . C O M @ C R FA I R
5.DEVELOP PROGRAMMING
@ C R FA I R
If product is the hardware of a
destination, programming is the software
made up of events, festivals, experiences
and culture.
101. R E S O N A N C E C O . C O M @ C R FA I R
CLEVELAND
102. R E S O N A N C E C O . C O M @ C R FA I R
5.DEVELOP PLACE
@ C R FA I R
Placemaking seeks to build or improve public space,
spark public discourse, create beauty and delight,
engender civic pride, connect neighborhoods, support
community health and safety, grow social justice,
catalyze economic development, and nurture an
authentic “sense of place. - DUSP MIT
103. R E S O N A N C E C O . C O M @ C R FA I R
VANCOUVER
@ C R FA I R
104.
105.
106. R E S O N A N C E C O . C O M @ C R FA I R
6.MANAGE
@ C R FA I R
DMO’s must continually develop and
manage the guest experience throughout
the destination, not just within the
visitor center.
107. R E S O N A N C E C O . C O M @ C R FA I R@ C R FA I R
109. R E S O N A N C E C O . C O M @ C R FA I R
6.MONITOR
@ C R FA I R
A DMMO must continually monitor the
experiential quality of its destination to
identify areas of competitive advantage
and potential deficiencies.
111. R E S O N A N C E C O . C O M @ C R FA I R
THE PATHTO BECOMINGA DMMO
@ C R FA I R
1. Assess
2. Plan
3. Partner
4. Organize
5. Develop
6. Manage
7. Monitor
112. R E S O N A N C E C O . C O M @ C R FA I R
THE FUTURE OF DESTINATION
MARKETING IS…
DESTINATION MANAGEMENT
R E S O N A N C E C O . C O M @ C R FA I R
113. R E S O N A N C E C O . C O M @ C R FA I R
1.THE MEANING OF LIFE (FORA DMMO)
As tourism continues to grow DMOs
must shift resources from marketing to
management to balance the interests
and benefits of tourism with those of
the local communities they serve.
@ C R FA I R
114. R E S O N A N C E C O . C O M @ C R FA I R
2.THE MEANING OF LIFE (FORA DMMO)
As locals, visitors and digital channels
become the primary means of place-
based communication, DMOs must
shift from traditional marketing to
management to promote their
destination.
@ C R FA I R
115. R E S O N A N C E C O . C O M @ C R FA I R
3.THE MEANING OF LIFE (FORA DMMO)
DMOs are the only organization within
a city structure that has the
capabilities, capacities and funding to
focus on developing and managing the
experiential quality of a city.
@ C R FA I R
116. R E S O N A N C E C O . C O M @ C R FA I R
TO LEARN MORE…
Resonance Consultancy
Vancouver | New York | California
www.resonanceco.com
@resonanceco
Chris Fair, President
cfair@resonanceco.com
@crfair
117. R E S O N A N C E C O . C O M @ C R FA I R
THANKYOU
Resonance Consultancy
Vancouver | New York | California
www.resonanceco.com
@resonanceco
Chris Fair, President
cfair@resonanceco.com
@crfair
www.slideshare.net/chrisfair