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THE SCIENCE
BEHIND NFT AND
UTILITY TYPES
Ben Plomion
CMO Dibbs
@benplomion
2
NFTs: Too Much Hype vs Utility?
Somewhat Agree
29%
Neutral
22%
Strongly Agree
22%
Somewhat
Disagree
12%
15% Strongly Disagree
Source: Dibbs interviewed 227 NFT Holders in the US, Europe & Asia-Pacific
Ben Plomion @benplomion
Holding your car title as a NFT?
Ben Plomion @benplomion
3
Ben Plomion @benplomion
4
STRENGTH OF COMMUNITY
NFTS THAT PROVIDE
DIGITAL BENEFITS
NFTS THAT PROVIDE
REAL LIFE BENEFITS
Members have access to content
specifically designed for them (e.g.
Substack)
Members own a unique piece of art
that can be displayed digitally
Members have a unique picture that
can be used on Twitter, Instagram
and more (e.g. Crypto Punks)
Members can vote in decentralized
autonomous organizations
Members use skins and other
custom items to enhance their
gaming experience
Members receive digital rewards,
tokens, NFTs and more.
Members can redeem their NFT for
physical objects of desire (e.g. trading
card)
Members access exclusive events (e.g.
concerts) in real life
Members receive exclusive merchandise
(e.g. sneakers)
Members acquire real-estate using
digital deeds
1
2
3
4
5
6
7
8
9
10
Ben Plomion @benplomion
10 Most Common Types of Utility for NFTs
5
1
Ben Plomion @benplomion
Top 200 NFTs projects & their utility
Identity (PFP)
Art
Content
Merch
Events
Reward Distribution
DAO
0,00 2,000,000,00 4,000,000,00
Volume (ETH)
Utility
Type
Q1 2023 Volume ($)
$500 M
$250 M
26.4%
17.0%
14.2%
12.8%
8.5%
7.4%
4.8%
Others 7.5%
Ben Plomion @benplomion
Source: Dibbs analyzed top 200 NFT project (based on volume)
across 10 leading marketplaces and 3 chains (ETH, POLY and SOL) 7
Count of utility per collection - Q1 2023
Volume (ETH)
6 Types of Utility
5 Types of Utility
4 Types of Utility
3 Types of Utility
1%
2.6%
10.5%
14.7%
2 Types of Utility
1 Types of Utility
46.6%
24.1%
Source: Dibbs analyzed top 200 NFT project (based on volume)
across 10 leading marketplaces and 3 chains (ETH, POLY and SOL) 8
2,632 2/22 5,358
19,495 12/21 30,000
4,906 4/22 8,846
14,052 12/22 45,000
1,425 1/23 2,363
7,290 4/22 14,700
433 2/22 1,000
3,036 3/22 4,253
750 4/22 1,154
# of items Utility types
3,214 2/23 9,999
Owners Established
2,866 9/21 4,675
100 6/21 140
171 3/22 207
1,156 12/21 1,862
5,411 10/21 12,000
3,866 1/22 10,900
2,034 10/22 3,046
1,870 5/22 8,670
15,924 11/21 37,800
# of items Utility types
274 5/22 324
Established
Owners
Art/PFP Community Merchandise Discounts Events Provenance Gaming
NFTs issued by Web2 brands
9
opensea.io/collection/wild-wild-web
Ben Plomion
CMO Dibbs
@benplomion
10
The Wild, Wild Web

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The Science Behind NFTs & Utility Types | Ben Plomion (Dibbs) x NFT.NYC 2023

  • 1. THE SCIENCE BEHIND NFT AND UTILITY TYPES Ben Plomion CMO Dibbs @benplomion
  • 2. 2 NFTs: Too Much Hype vs Utility? Somewhat Agree 29% Neutral 22% Strongly Agree 22% Somewhat Disagree 12% 15% Strongly Disagree Source: Dibbs interviewed 227 NFT Holders in the US, Europe & Asia-Pacific Ben Plomion @benplomion
  • 3. Holding your car title as a NFT? Ben Plomion @benplomion 3
  • 5. STRENGTH OF COMMUNITY NFTS THAT PROVIDE DIGITAL BENEFITS NFTS THAT PROVIDE REAL LIFE BENEFITS Members have access to content specifically designed for them (e.g. Substack) Members own a unique piece of art that can be displayed digitally Members have a unique picture that can be used on Twitter, Instagram and more (e.g. Crypto Punks) Members can vote in decentralized autonomous organizations Members use skins and other custom items to enhance their gaming experience Members receive digital rewards, tokens, NFTs and more. Members can redeem their NFT for physical objects of desire (e.g. trading card) Members access exclusive events (e.g. concerts) in real life Members receive exclusive merchandise (e.g. sneakers) Members acquire real-estate using digital deeds 1 2 3 4 5 6 7 8 9 10 Ben Plomion @benplomion 10 Most Common Types of Utility for NFTs 5
  • 7. Top 200 NFTs projects & their utility Identity (PFP) Art Content Merch Events Reward Distribution DAO 0,00 2,000,000,00 4,000,000,00 Volume (ETH) Utility Type Q1 2023 Volume ($) $500 M $250 M 26.4% 17.0% 14.2% 12.8% 8.5% 7.4% 4.8% Others 7.5% Ben Plomion @benplomion Source: Dibbs analyzed top 200 NFT project (based on volume) across 10 leading marketplaces and 3 chains (ETH, POLY and SOL) 7
  • 8. Count of utility per collection - Q1 2023 Volume (ETH) 6 Types of Utility 5 Types of Utility 4 Types of Utility 3 Types of Utility 1% 2.6% 10.5% 14.7% 2 Types of Utility 1 Types of Utility 46.6% 24.1% Source: Dibbs analyzed top 200 NFT project (based on volume) across 10 leading marketplaces and 3 chains (ETH, POLY and SOL) 8
  • 9. 2,632 2/22 5,358 19,495 12/21 30,000 4,906 4/22 8,846 14,052 12/22 45,000 1,425 1/23 2,363 7,290 4/22 14,700 433 2/22 1,000 3,036 3/22 4,253 750 4/22 1,154 # of items Utility types 3,214 2/23 9,999 Owners Established 2,866 9/21 4,675 100 6/21 140 171 3/22 207 1,156 12/21 1,862 5,411 10/21 12,000 3,866 1/22 10,900 2,034 10/22 3,046 1,870 5/22 8,670 15,924 11/21 37,800 # of items Utility types 274 5/22 324 Established Owners Art/PFP Community Merchandise Discounts Events Provenance Gaming NFTs issued by Web2 brands 9