This document discusses the growing demand for transparency in the food supply chain from consumers and regulators. Consumers want more information about where their food comes from and its safety. Food recalls have increased four-fold in the last 5 years, costing companies an average of $10 million per recall. Leading food companies are addressing these issues through supplier management and traceability software to meet consumer demands, reduce recall costs, and comply with mounting safety regulations. The document promotes a traceability software called FoodLogiQ that helps companies connect with suppliers, capture quality incidents, achieve end-to-end traceability, and address food safety regulations.