BEM (Brand Equity Management) is a framework that helps formalize a company's brand knowledge and build teamwork around the brand. It provides terminology, strategies, tools, and solutions to answer the "Why?" of a brand. Some key aspects of BEM include viewing things from the customer's point of view, creating sub-brands to make a mother brand more abstract, choosing strategies like focus or abstraction, and avoiding errors like not implementing agile processes or investing in content without a strategy. BEM provides various tools and frameworks to design brands, products, businesses and more.
I am a persuasive communicator with strong consultative selling skills maximizing sales with a proven acumen for quickly assessing situations and responding with viable solutions. My track record will show that I am a quota-surpassing sales representative with a history of exceeding employer expectations. As a seasoned professional of over 20 years in sales and marketing I have learned to be a tenacious negotiator using powerful presentations with an average closing ratio of 85%. I have strong experience coordinating multiple projects simultaneously with great success & accuracy. I will aggressively prospect by phone and in person with strong cold call experience and exceptional customer service resulting in long term relationships that will result in profitable incremental sales and referral business for the future growth of the company.
Algario sales development system oct 17 11 svAlgario
The Algario PowerLearn™ Sales Development System is a facilitated online professional sales training program supported by a unique core coaching component that consistently delivers measurable results. And we have years of proven successes to draw upon.
The 'power' in the PowerLearn™ System comes from the combination of:
an eLearning format that empowers your employees to train on their own time when it is most convenient for you... and for them. An iterative and disciplined approach to learning that seamlessly integrates training into an established sales process
a customized 9-step process that adapts to the specific needs of every individual and personalizes the training and tools for each person... automatically. A system that wraps itself around the Question Based Selling™ strategic sales development formula (CAAMP and IIROC Certified)
the addition and interweaving of personal coaching and support delivered either online, in a classroom or a combination of both
the opportunity to continually share successes and reinforce new principles in a collaborative peer environment throughout the program
built-in measurement and dashboard reports identifying the progress being made by individuals — providing you with the tools to reconfirm the overall return on your investment and direct further customization
The Algario PowerLearn™ Sales Development System not only helps improve the effectiveness and efficiency of your training programs... it can be delivered anytime, anywhere.
How to Transition from Sales to Product by Booking.com Sr PMProduct School
Main Takeaways:
- Focus on a specific problem, not the solution.
- Become the specialist on that problem.
- Share your findings, listen for feedback, repeat
Read to Improve Your Product Craft by Booking.com Sr PMProduct School
Main takeaways:
- How to find the most relevant product-related books to read
- How to get the most out of reading and not get stuck with only the theory
- How to improve your learning experience
I am a persuasive communicator with strong consultative selling skills maximizing sales with a proven acumen for quickly assessing situations and responding with viable solutions. My track record will show that I am a quota-surpassing sales representative with a history of exceeding employer expectations. As a seasoned professional of over 20 years in sales and marketing I have learned to be a tenacious negotiator using powerful presentations with an average closing ratio of 85%. I have strong experience coordinating multiple projects simultaneously with great success & accuracy. I will aggressively prospect by phone and in person with strong cold call experience and exceptional customer service resulting in long term relationships that will result in profitable incremental sales and referral business for the future growth of the company.
Algario sales development system oct 17 11 svAlgario
The Algario PowerLearn™ Sales Development System is a facilitated online professional sales training program supported by a unique core coaching component that consistently delivers measurable results. And we have years of proven successes to draw upon.
The 'power' in the PowerLearn™ System comes from the combination of:
an eLearning format that empowers your employees to train on their own time when it is most convenient for you... and for them. An iterative and disciplined approach to learning that seamlessly integrates training into an established sales process
a customized 9-step process that adapts to the specific needs of every individual and personalizes the training and tools for each person... automatically. A system that wraps itself around the Question Based Selling™ strategic sales development formula (CAAMP and IIROC Certified)
the addition and interweaving of personal coaching and support delivered either online, in a classroom or a combination of both
the opportunity to continually share successes and reinforce new principles in a collaborative peer environment throughout the program
built-in measurement and dashboard reports identifying the progress being made by individuals — providing you with the tools to reconfirm the overall return on your investment and direct further customization
The Algario PowerLearn™ Sales Development System not only helps improve the effectiveness and efficiency of your training programs... it can be delivered anytime, anywhere.
How to Transition from Sales to Product by Booking.com Sr PMProduct School
Main Takeaways:
- Focus on a specific problem, not the solution.
- Become the specialist on that problem.
- Share your findings, listen for feedback, repeat
Read to Improve Your Product Craft by Booking.com Sr PMProduct School
Main takeaways:
- How to find the most relevant product-related books to read
- How to get the most out of reading and not get stuck with only the theory
- How to improve your learning experience
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
Accelerating Your PM Career by Credit Karma Product LeaderProduct School
Main Takeaways:
- Product career growth framework
- Your core PM skills and how to build them
- Your superpower and how to find it
- Your impact and how to advocate it
Transitioning to a PM Role by Google Product Leader.pdfProduct School
Main takeaways:
- From answering why PM and evaluating fitment to a PM role
- Fighting impostor syndrome
- Getting relevant skills/experience
- Acing the interviews
- Landing your dream PM role
Product Management Interview Crash Course by Google PMProduct School
Main takeaways:
-Getting into interview mode: How to prepare effectively
-Structuring your answers: Basic principles and frameworks that can be applied to most situations
-Finding the edge: Things that will make you stand out
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
Communicating College Program Offerings: Brand Development Workshoplucilledagpin
Communicating College Program Offerings: Brand Development Workshop held on July 31 and August 5, 2021 for the faculty and students of the College of Agriculture and Related Sciences, University of Southeastern Philippines
Product Management Pro-Tips by Facebook PM.pdfProduct School
Main Takeaways:
Sharing a collection of tips that other great PMs have taught me. They are broken down into three chapters:
-Understand
-Identify
-Execute
How to Grow and Become a Seasoned PM by Microsoft Sr PMProduct School
Main takeaways:
-Identifying the right stakeholders in your growth
-How to leverage all opportunities correctly with these stakeholders
-Important skills to demonstrate in your work that make you eligible for next level
The Essential Skills Every Training Program Manager NeedsBizLibrary
The employee training industry is constantly evolving. That means the skills needed to be an effective employee training program manager are changing too. In this program, we’ll cover the basics of what a program manager is, what they do, the top ten characteristics of effective employee training program managers, and the steps necessary to improve your skillset.
In this webinar you will:
- Learn what a program manager is, what they do and who they typically are within an organization
- Find out the top ten essential competencies of a program manager, along with supporting skills to improve in those areas
How to transition from Product Management to Product LeadershipJeremy Horn
Slides Paul Hurwitz recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Key items to keep in mind when making the transition and what new tasks you'll be performing when you make the transition. Do you have to advance your career? What does it mean to manage Product Managers?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The Product Management Journey by Adobe & PayPal PMsProduct School
Speakers from Adobe and PayPal, have spent a good number of years as Product Managers in their respective companies. Their stories give you an idea of how the role of a Product Manager evolves with time.
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
Accelerating Your PM Career by Credit Karma Product LeaderProduct School
Main Takeaways:
- Product career growth framework
- Your core PM skills and how to build them
- Your superpower and how to find it
- Your impact and how to advocate it
Transitioning to a PM Role by Google Product Leader.pdfProduct School
Main takeaways:
- From answering why PM and evaluating fitment to a PM role
- Fighting impostor syndrome
- Getting relevant skills/experience
- Acing the interviews
- Landing your dream PM role
Product Management Interview Crash Course by Google PMProduct School
Main takeaways:
-Getting into interview mode: How to prepare effectively
-Structuring your answers: Basic principles and frameworks that can be applied to most situations
-Finding the edge: Things that will make you stand out
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
Communicating College Program Offerings: Brand Development Workshoplucilledagpin
Communicating College Program Offerings: Brand Development Workshop held on July 31 and August 5, 2021 for the faculty and students of the College of Agriculture and Related Sciences, University of Southeastern Philippines
Product Management Pro-Tips by Facebook PM.pdfProduct School
Main Takeaways:
Sharing a collection of tips that other great PMs have taught me. They are broken down into three chapters:
-Understand
-Identify
-Execute
How to Grow and Become a Seasoned PM by Microsoft Sr PMProduct School
Main takeaways:
-Identifying the right stakeholders in your growth
-How to leverage all opportunities correctly with these stakeholders
-Important skills to demonstrate in your work that make you eligible for next level
The Essential Skills Every Training Program Manager NeedsBizLibrary
The employee training industry is constantly evolving. That means the skills needed to be an effective employee training program manager are changing too. In this program, we’ll cover the basics of what a program manager is, what they do, the top ten characteristics of effective employee training program managers, and the steps necessary to improve your skillset.
In this webinar you will:
- Learn what a program manager is, what they do and who they typically are within an organization
- Find out the top ten essential competencies of a program manager, along with supporting skills to improve in those areas
How to transition from Product Management to Product LeadershipJeremy Horn
Slides Paul Hurwitz recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Key items to keep in mind when making the transition and what new tasks you'll be performing when you make the transition. Do you have to advance your career? What does it mean to manage Product Managers?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The Product Management Journey by Adobe & PayPal PMsProduct School
Speakers from Adobe and PayPal, have spent a good number of years as Product Managers in their respective companies. Their stories give you an idea of how the role of a Product Manager evolves with time.
From Individual Contributor to People Manager by 15Five Group PMProduct School
Main takeaways:
- Moving to people management in PM begins with defining your end in mind and knowing where you're today.
- There are avoidable mistakes and valuable frameworks you can adapt to turn leading a team into a transformational journey for everyone involved.
- Embracing difficult conversations, managing poor performance, and leaving your ego outside are not so glamorous parts of being a people manager but are critical to the team's success.
How to be a Digital Products Ninja by ServiceNow Sr. PMProduct School
Main takeaways:
- Learn how to be an expert product Ninja in the continuously changing digital world
- Learn about top 7 productivity hacks for Product Managers
- Best practices and framework for the product manager’s toolbox
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 10: ORGANIZING FOR BRAND BUILDING
Faculty Name: Vishal Desai
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
3. ● Managers include brands in strategy
● Culture supports brands
● Operations include terminology and tools
● Formalize already present knowledge
● Build teamwork around a brand
BEM helps you to answer the Why?
4. BEM
+ + =
Terminology
Teamwork by
words and
concepts
Strategies
Frameworks
for action
Tools
Your team
can use them
and do the
work
Solutions
Where you
want to be
Facts
18. Strategy errors
● Not being unique in product, content, media, or culture
● Not implementing agile
● Invest in content and media without a strategy
● Being loud before focus
● Brand values are not different from product values
22. ● Start a business
● Design a product
● Design a brand
● Enter a new market
● Design marketing & sales method
● Design content & media
Choose one challenge for the exercise
● Build competitive culture
● Recruit top staff
● Get investment & partners
● Improve leadership
23. ● What is strategy?, Michael E. Porter
● The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
● Aaker on Branding: 20 Principles That Drive Success, David Aaker
● Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, Scott M. Davis
● Agile Manifesto
● Flawed Advice and the Management Trap, Chris Argyris
● Informal Logic: A Pragmatic Approach, Doug Walton
● The International Brand Valuation Manual, Gabriela Salinas
Reading list