Below there are a list of key topics which are considered to be of potential future significance to the field of digital marketing. Students are required to select ONE topic from the list and write a 3500 word report on the potential opportunities and potential challenges/problems that this topic presents to digital marketers. It is vital that students make reference to literature, both academic literature and practitioner literature. Students can use examples to illustrate points and to make reference to case studies, if appropriate Students need to be precise in their discussions and it is important to develop a balanced evaluation of the topic under discussion. Students are encouraged to make recommendations as to when this topic may be of benefit to the digital marketing staff of organizations. I choose BIG DATA (Talking about data comes into the organization- includes date in lots of different format , it might be voice, pictures or texts). Notes: 1. Readings to be from 2015 . 2. current situation is 3. Benefits and challenges of 4. Introduction, challenges, benefits 5. Go back 2021 or 2013 if you don’t find any info about these topics . 6. North America is not good place for digital marketing , don’t do much shopping in online shopping because lot of people don’t have credit card. Look for Scandinavia, Sweden and UK. 7. REFERENCING-Literature using: Use news item, cases studies, Usig TED shows, Financial times is credible source , www.wsj.com , www.cnet.com (about technology). Paper Rubric Paper Basics Earned Possible Pages 0 20 (7 to 10 = 20, 6 = 3, 5 or less = 0) only 5! Thesis 4 5 Follow thesis 5 10 (10 = yes, 5 = some, 0 = no) Do you follow your thesis, or just talk about how bad Stalin was to the USSR? Good arguments 3 5 (5 = yes, 3 = some, 0 = no) Research for arguments 3 5 (5 = yes, 3 = some, 0 = no) Summarizing conclusion 3 5 (5 = strong, 3 = there, 0 = none) Factually accurate 8 10 (10 = yes, 5 = some, 0 = no) 2 Correct interpretations 5 5 (5 = yes, 3 = some, 0 = no) Spelling/grammar 0 30 less than three per page Subtotal 31 95 Sources Earned Possible Number used in paper 35 50 five points each only 7! Subtotal 35 50 Bibliography Earned Possible Included in paper 5 5 Annotated 0 5 Chicago format 5 5 Subtotal 10 15 Footnotes Earned Possible Use footnotes 5 5 Numbered sequentially 5 5 Used all 10 sources 25 50 five points each only 5! Allman and McLellan not used Formatting errors 0 30 three points each 10+ Cite everything 45 50 five points each 1 Subtotal 80 140 Earned Possible TOTAL 156 300 Do you follow your thesis, or just talk about how bad Stalin was to the USSR? only 5! Allman and McLellan not used KARL MARX BERK KIP MODERN HISTORY Friday, 15 March 2019 .

1. Below there are a list of key topics which are considered to be
of potential future significance to the field of digital marketing.
Students are required to select ONE topic from the list and write
a 3500 word report on the potential opportunities and potential
challenges/problems that this topic presents to digital
marketers.
It is vital that students make reference to literature, both
academic literature and practitioner literature. Students can use
examples to illustrate points and to make reference to case
studies, if appropriate
Students need to be precise in their discussions and it is
important to develop a balanced evaluation of the topic under
discussion.
Students are encouraged to make recommendations as to when
this topic may be of benefit to the digital marketing staff of
organizations.
I choose BIG DATA (Talking about data comes into the
organization- includes date in lots of different format , it might
be voice, pictures or texts).
Notes:
1. Readings to be from 2015 .
2. current situation is
3. Benefits and challenges of
4. Introduction, challenges, benefits
5. Go back 2021 or 2013 if you don’t find any info about these
topics .
6. North America is not good place for digital marketing , don’t
do much shopping in online shopping because lot of people
don’t have credit card. Look for Scandinavia, Sweden and UK.
7. REFERENCING-Literature using: Use news item, cases

2. studies, Usig TED shows, Financial times is credible source ,
www.wsj.com , www.cnet.com (about technology).
Paper Rubric
Paper Basics Earned Possible
Pages 0 20 (7 to 10 = 20, 6 = 3, 5 or less = 0) only 5!
Thesis 4 5
Follow thesis 5 10 (10 = yes, 5 = some, 0 = no) Do you follow
your thesis, or just talk about how bad Stalin was to the USSR?
Good arguments 3 5 (5 = yes, 3 = some, 0 = no)
Research for arguments 3 5 (5 = yes, 3 = some, 0 = no)
Summarizing conclusion 3 5 (5 = strong, 3 = there, 0 = none)
Factually accurate 8 10 (10 = yes, 5 = some, 0 = no) 2
Correct interpretations 5 5 (5 = yes, 3 = some, 0 = no)
Spelling/grammar 0 30 less than three per page
Subtotal 31 95
Sources Earned Possible
Number used in paper 35 50 five points each only 7!
Subtotal 35 50
Bibliography Earned Possible
Included in paper 5 5
Annotated 0 5
Chicago format 5 5
Subtotal 10 15
Footnotes Earned Possible
Use footnotes 5 5
Numbered sequentially 5 5
Used all 10 sources 25 50 five points each only 5! Allman and
McLellan not used
Formatting errors 0 30 three points each 10+

3. Cite everything 45 50 five points each 1
Subtotal 80 140
Earned Possible
TOTAL 156 300
Do you follow your thesis, or just talk about how bad Stalin was
to the USSR?
only 5! Allman and McLellan not used
KARL MARX
BERK KIP
MODERN HISTORY
Friday, 15 March 2019

4. Karl Marx was a German Philosopher and revolutionary
socialist born on May 5, 1818, in Prussia. In October 1835 He
started studying in the University of Bonn, He finished his
degree and began writing for the liberal Democratic Newspaper
and became a paper editor and later came up with the idea of
communism that was overall worse than capitalism, that along
Friedrich Engels pursued, and they published a book together
since they met and discovered that they have common interest
and principle.[footnoteRef:0] However, communism still plays a
disseminated role in today’s economic ideology since it was
started in Russia in 1917 and still used in some countries up to
date. [0: Szporluk, Roman. Communism and Nationalism: Karl
Marx versus Friedrich List. Oxford University Press on
Demand, 2014.]
Communism is a political and economic structure where
the society itself owns everything, and everyone works to aim
the same goal. Though it has been proven to have a toxic and
harmful side effect on organizations such as the Soviet Union as
brought about by Marx’s ideology. To begin with, People are
kept in ignorance. The main issue of communism is the lack of
transparency. Historically communism has been found not to
promote good working ethics, for example when Germany was
the Democratic Republic, workers were treated like fools,
unlike in capitalism where the capitalist could quickly identify
the problem and raise it out; however, in communism, there is

5. no one blame.[footnoteRef:1] [1: Szporluk, Roman.
Communism and Nationalism: Karl Marx versus Friedrich List.
Oxford University Press on Demand, 2014.]
Communism was unsuccessful due to destruction it caused to
societies such as the Soviet Union, for example, their trade
activities with the Western industrialized countries that are
Canada, Japan and Australia engaged either a direct exchange of
one item for another that is cash or credit. Which was later
dissolved in December 1991 because of its utterly unrealistic
expectations and rules along with its downgrading effect on the
work due to lack of motivation and creativity on workers?
According to research carried out Individual opposition is not
allowed in the rule of communism, only one entity that is
central authority controls the essential activities of the society,
this has been found to limit the rights of citizens since people
cannot point out their views appropriately in the community.
Research shows that Individual’s rights were restricted during
the rule of communism since ways of communism prevented
blame from society to anyone who brought issues with
organization. The government was not allowed to interfere with
the rights of the individual to make their living nor were they
allowed to interfere with the economy. However, in capitalism
issues such as the wealth controlling the market; people can
identify them and pave ways for new ideas.[footnoteRef:2] [2:
Andrew, Edward. "Class in Itself and Class against Capital:
Karl Marx and His Classifiers." Canadian Journal of Political
Science/Revue canadienne de science politique (200): 577-584.
]
In the theory of communism developed by German Karl Marx,
he said that people would work on each according to his ability
and on what they loved most. This causes poverty in the Soviet
Union in 1980 that its citizens revolted during communism

6. since no savings were allowed, even if a household were to
accumulate wealth, that wealth would belong to the community
and note individual and there was no inheritance of properties.
According to Karl Marx, he had a different view of communism
and capitalism. He referred to capitalism as a system of
organizing where inputs and outputs of production and
distribution are owned within private sectors, the owners of
means of production that is the capitalist derives their income
from bulk product produced by the workers. Though it had some
positive impact on Societies, Capitalism can be termed as the
‘factory of ideology’ as stated earlier, capitalism can come up
with new ideas as people are free even if the abnormal appear,
they look normal.[footnoteRef:3] However, it brought about
differences in society as the rich were becoming more affluent
as the market is based on the individual rather than the
community.[footnoteRef:4] [3: McLellan, David. Karl Marx: a
biography. Papermac, 1995.Communist Studies 50, no. 4
(2017).] [4: Ibid]
Stalin revolution by his party was void; In 1927 Joseph Stalin
came up with policies with the aim of finishing capitalism in the
Soviet Union and introduce socialism. His plan involved rapid
industrialization and collectivization of agriculture in the Soviet
Union. He said that these policies would improve the economy.
He came up with a five-year plan where he would increase
industrialization willingly in the state.[footnoteRef:5] His goal
was to boost industrial development by 250% and expand heavy
industry by 330% by growth. His plan was unrealistic as there is
no way state would achieve such development without engaging
on outside help.[footnoteRef:6] [5: TarasKuzio. "Stalinism and
Russian and Ukrainian national identities." Communist and
Post-Communist Studies 50, no. 4 (2017).] [6: Ibid]
Stalin also suggested the collectivization of privately
owned land to become government land; this way the products

7. of the earth would increase as the government would use
tractors and fertilizers on the farms which the peasants did not
implement due to their high cost.[footnoteRef:7] With the
increased production Stalin’s government would sell some of
the produce in other nation then use some of the money to pay
workers and to feed his country while the surplus would be used
in the development of the industries. Since most of the money
was used to develop the trades; there were high consumer goods
shortages.[footnoteRef:8] Once he was informed about these
shortages, he did not take action to help the people. Instead, he
continued to oppress them. [7: Andrea Graziosi. "The National
and the Social in Stalin's Political Famines." Contemporary
European History 27, no. 3 (2018).] [8: TarasKuzio. "Stalinism
and Russian and Ukrainian national identities." Communist and
Post-Communist Studies 50, no. 4 (2017).]
Notably, to achieve the 5-year plan he had to find fertile land
which could produce as much as he wanted, the fertile ground
he saw was in Ukraine.[footnoteRef:9] Here he took away land
from peasants and relocated them to the cities. He said that the
state bought the property and its’ produce would be used to feed
the growing cities. Chiefly, these cities were congested. Stalin
was particularly hostile to the wealthier peasants known as
Kulaks, who were taken away and never found.[footnoteRef:10]
Stalin’s motive of collectivization of the Ukraine land was not
to benefit the people but to grow the industries in the Soviet
Union.[footnoteRef:11] [9: Ibid] [10: TarasKuzio. "Stalinism
and Russian and Ukrainian national identities." Communist and
Post-Communist Studies 50, no. 4 (2017).] [11: Andrew,
Edward. "Class in Itself and Class against Capital: Karl Marx
and His Classifiers." Canadian Journal of Political
Science/Revue canadienne de science politique (2001): 577-584.
]

8. Once the produce of these lands were sold abroad most of the
money was used to develop the Soviet Union Industries and not
to feed the growing cities. Due to Stalin’s unrealistic
expectation, the communalists in Ukraine stated that the high
targets of agricultural products to be sold for the sake of
industrialization would cause starvation for the Ukraine people
as they would be left with nothing.[footnoteRef:12] When Stalin
received this report, he classified them as enemies of the state
and punished them. Since most of the farm produce was sold to
develop industries the people of Ukraine did not have enough to
eat, and many died from starvation.Stalin was aware of what
was happening, and he planned for the mass killing in Ukraine
at the time. [12: Andrea Graziosi. "The National and the Social
in Stalin's Political Famines." Contemporary European History
27, no. 3 (2018).]
The workers were not allowed to carry any grain from
the farm, and thus they suffered from
starvation.[footnoteRef:13] The oppression caused the workers
to resist which affected agricultural produce; this led to a
famine that killed millions. Stalin’s collectivization of
agricultural land was for personal power; although he achieved
his 5-year plan to increase industrialization in the Soviet Union
the lives affected were incalculable. Stalin’s unrealistic plans
resulted in chaos in the state. The turmoil changed the state’s
economy as the economy deteriorated. Again, the bureaucratic
ideology that Stalin implemented caused the wastage of
resources, yet the nation did not have enough resources to
waste.[footnoteRef:14] The farm workers resisted and this
worsened the situation with the famine. Again, many things
were destroyed as a result of the chaos in the nation. Those who
opposed were arrested, and this affected the labor force. Women
were employed in the industries due to the labor shortage. [13:
TarasKuzio. "Stalinism and Russian and Ukrainian national
identities." Communist and Post-Communist Studies 50, no. 4
(2017).

9. ] [14: Ibid]
In the industries the workers were overworked; lateness or
absenteeism was not allowed. Those who failed to show up at
work were fined while others lost their jobs. Stalin’s need for
industrialization was negatively affecting the people whom we
overworked to achieve Stalin’s target.[footnoteRef:15] Failure
to meet the objectives increased the targets which would be
more difficult for the workers to reach.[footnoteRef:16]
Although Stalin was achieving his goal for industrialization in
the Soviet Union, he was slowly killing his people. [15:
Gronow, Jukka. On the Formation of Marxism: Karl Kautsky’s
Theory of Capitalism, the Marxism of the Second International
and Karl Marx’s Critique of Political Economy. Brill, 2015.
] [16: Shanin, Teodor. Late Marx and the Russian road: Marx
and the peripheries of capitalism. NYU Press, 1983
]
Due to the resistance of the peasants who worked at the farms
and the famine between 1932 -1933 affected the
industries.[footnoteRef:17] Consequently, the nation did not
have enough money to spend on their trades as they depended
on the sale of agricultural products to foreign markets for the
growth of these industries[footnoteRef:18]. To see to it that the
trades did not fall, Stalin resulted in selling free grain to buy
machinery for the sectors. The sale of the free grain which the
growing population in the cities depended on meant that they
were left with no grain to consume. Additionally, the wages in
the industry reduced to cater for the deficit that the nation was
experiencing. The peasants were left with no food to eat which
resulted in the mass murder.[footnoteRef:19] Again, Stalin
restricted the peasants from traveling to other cities and nations
to beg for food. More and more people died every day during
Stalin’s reign. The death of these millions of people is
commemorated to date. Stalin’s policies did not work as it

10. caused the death of millions. [17: AndreaGraziosi. "The
National and the Social in Stalin's Political Famines."
Contemporary European History 27, no. 3 (2018).] [18:
Szporluk, Roman. Communism and Nationalism: Karl Marx
versus Friedrich List. Oxford University Press on Demand,
1991.
] [19: Ibid]
Bibliography
Szporluk, Roman. Communism and Nationalism: Karl Marx
versus Friedrich List. Oxford University Press on Demand,
1991.
Graziosi, Andrea. "The National and the Social in Stalin's
Political Famines." Contemporary European History 27, no. 3
(2018).
McLellan, David. Karl Marx: a biography. Papermac,
1995.Communist Studies 50, no. 4 (2017).
Allman, Paula. Critical education against global capitalism:
Karl Marx and revolutionary critical education. Greenwood
Publishing Group, 2001.

11. Gronow, Jukka. On the Formation of Marxism: Karl Kautsky’s
Theory of Capitalism, the Marxism of the Second International
and Karl Marx’s Critique of Political Economy. Brill, 2015.
Shanin, Teodor. Late Marx and the Russian Road: Marx and the
peripheries of capitalism. NYU Press, 1983.
Andrew, Edward. "Class in Itself and Class against Capital:
Karl Marx and His Classifiers." Canadian Journal of Political
Science/Revue Canadienne de science politique (1983): 577-
584.