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Belove: digital healthcare
1. This pitch for NovoNordisk included a robust web presence to
increase knowledge about diabetes in Canada. It features an
interactive map for patients to find diabetes fairs in their
area, the ability to upload videos for community building, an
interactive journey into how diabetes affects the body, and
more. Also includes information for HCPs.
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6. Pharma companies are increasingly turning to the iVis platform. Sales
reps very quickly get to the information most important to the HCP, while
also tracking and recording the specific HCP’s behavior. This animated
Menopur iVis builds on the brand campaign, brings charts beautifully to
life, enables study designs to pop up at will, and more.
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9. The Sudler & Hennessey intranet was
in bad need of a revise: use was down
to 22% due to an outdated design and
platform limitations.We updated the
look and feel, and featured rotating
views of our global offices, plus areas
for short blurbs of timely information.
We also redesigned functionality to
include google search and more
intuitive drop-downs. Plans to launch
the site were married with in-office
promotions to drive usage; we expect
an 80% lift in traffic.
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