1. www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992
Customer Success Story
Industry
Hospitality
UQube Users
100+ Users
This US-Based hospitality Fortune 500 company
needed help to better collect, organize, standardize,
and analyze all of their marketing spend information
associated with their nearly 3,900 hotels distributed
across 11 brands located in over 90 countries. They
wanted one, easy-to-use application that could be
deployed and accessed simultaneously by all the
stakeholders to give them real-time information and
insight.
The company turned to Upper Quadrant to deploy
UQube to centralize their information, aggregating
their manual entry data (Excel spreadsheets) into
UQube Grids and automating their collection of big
data from silos through Datasets for quick review in
Dashboards and Reports.
By consolidating all of their marketing data into
UQube, this company was able to view live data
immediately, gaining insight into their spend across
regions, brands and vendors.
UQube was the right solution because it was a
secure environment that everyone could
simultaneously access and edit information within
that could be configured by the company to meet
their specific needs for naming and organizing data.
UQube Hospitality
Budgeting & Finance
Locations
90+ Countries
Customer Quote
“We didn’t realize how vulnerable we were before
UQube. We knew doing retrospective forecasting
wasn’t great, but we didn’t have a better tool!”

2. www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992
Before UQube, this company was
heavily reliant on sharing financial
information by Excel spreadsheets
through email, internal systems and
portals. On average, one team
member (on each of the teams across
the world) was responsible for
collecting numerous spreadsheets
from their team, standardizing the
information and then delivering it to
headquarters. Headquarters would
collect all of these summary data
spreadsheets and further standardize
the information before they could
begin analysis.
This process was slow and difficult for
each of the responsible team
members, and despite best efforts,
the regionally consolidated
information was populated with errors
– a result of a complex manual task
and an inflexible system.
The collection process took the
company approximately 2 weeks each
time they wanted to perform an
analysis. That meant that the process
of identifying their budget versus
forecast versus actual was not only
error-ridden, but also time-consuming.
A 2-week delay in processing meant
that headquarters was always
reviewing historical information, not
live. Effectively, this data was bad
because it wasn’t a true reflection of
current financial standings.
This company needed:
§ A process to rapidly share live
information across the world
§ Simultaneous access of data
§ Protection/Permissions for
sensitive financial data between
different groups
By moving all the company’s manual
entry into the cloud inside of UQube,
they were able to significantly reduce
the number of errors present (previously
a result of manual reconsolidation and
standardization). UQube modernized
their collection process while remaining
sensitive to their needs and desires for
configurability and flexibility.
Problems Needing Remedy:
§ Version Control
§ Collection format standardization
§ Single user access
§ Overwriting
§ Lockouts for editing
§ Information privacy and permissions
UQube Features:
§ A simultaneous-user environment
§ Row/Column level editing (timed
lock outs for users)
§ Row/Column level permissions
§ Grid permissions
§ Multiple-user personalized views
UQube was able to integrate with
PeopleSoft (financial software) pairing
invoices with manual entry spend data
through datasets presented in live
dashboards and reports.
These dashboards and reports were
easy to share with senior leadership and
provided instantaneous insights into
budget vs. forecast vs. actual – allowing
them to keep a more accurate pulse on
marketing spend throughout the year.
It also allowed them to create live
snapshots that allowed them to compare
different historical data on activities and
spend.
Challenge
Manual Processes are Time
Consuming, Error Prone and
Provide Delayed/Limited Insight
Solution
Worldwide Data Entry Standardized
with Live Snapshots and Reports
Result
Save Time, Money and Eliminate
Frustration
Every dollar that this company
spends on marketing is tracked and
managed through UQube. Hundreds
of millions of dollars are spent by this
company annually between its 11
brands and franchises.
UQube has become the company’s
standard tool for marketing data
collection. UQube helps this
company to gather, track, report and
analyze key metrics to better plan
and organize marketing spend.
Benefits from implementing UQube:
§ Faster Reporting
• Greatly reduced reporting
efforts and time involved
preparing analyses
§ Saved Time and Money
• Decreased man-hours
spent aggregating and
standardizing data
§ Improved Communication
• Increased transparency of
marketing activities
between multiple locations
and HQ
§ Increased Awareness
• Drastically increased
awareness of synergistic
marketing activities,
decreasing duplicate efforts
Because of UQube, headquarters is
now able to see all of their brands’,
franchises’, and locations’ marketing
activities in UQube alongside their
budget vs. forecast vs. actual in
dashboards and reports in real time.
In short, UQube helps the company
report on the data that they are
generating – fast.
“Not only are we saving ourselves 2 weeks of delay time waiting for reports, our employees are
happier using a tool that makes their jobs easier, and we’re happier that HQ gets better data faster!”