1. How to Get into Print
Lunch ‘n’ Learn
February 24, 2015
12:00 p.m. to 1:00 p.m.
2. Agenda
• The Design Function, Time and Budget
• The Essentials: What We Need to Get Started
• Branding: The MedStar “Look and Feel”
• DIY: Templates Available to You Online
• Q&A
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4. The Design Function and Budgeting
• MWHC Public Affairs is here to assist you with
your print projects
• Graphic design is now under a MedStar corporate
system umbrella where designers who are
associates create print projects at no charge
• This works well for the smaller hospitals in the
system
• But MWHC is HUGE with a tremendous amount of
newsletters, reports, posters, postcards,
invitations etc coming from Public Affairs alone! 4
8. The Design Function and Budgeting
• At one time Public Affairs had three
graphic designers who were full-time
employees of MWHC
– We no longer have any
• How do we get all of the Public Affairs
graphic design work done?
– Public Affairs has contracted with graphic
designer consultants who are paid out of the
Public Affairs budget to do Public Affairs
(hospital-wide) work
• Our graphic design budget is being
taxed to the limit by all that our
department has to get done
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9. The Design Function and Budgeting
• Therefore, when assisting you with
your graphic design projects, we will
utilize corporate design resources
– High quality design at no charge to you
– But please plan ahead; it takes
approximately 15-20 business days
– There are usually several projects in line
before your project
– If it becomes a rush job, you will have to
pay for contracted design services
• We will assist you by routing your job to a
trusted graphic design contractor
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11. • Consultation with Public Affairs on
Purpose/Audience
• Design Requisition Form
• Approved Text
• High Quality Photos or Ideas for Photos
The Essentials
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12. The Essentials
• Consultation with Public Affairs
– Who are you trying to target?
– What information do you want to provide?
– What action do you want the target audience to take?
– What format would work best to reach that audience?
• Banner, poster, brochure, flyer, postcard, invitation etc
• E-invitation, PDF
• Do you really need a print piece? Inclusion in Center Weekly,
Facebook, StarPort (“Timely News You Can Use”), website,
blog (coming soon!), electronic digital signs (coming soon!)
13. The Essentials
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• Design Job Request Form
o Available on StarPort
o Departments > Marketing &
Communications > Printing
Services > Public Affairs_Graphic
Design Job Request Form
• Approved Text
o The less edits back and forth, the
sooner your job will be completed
• High resolution photos or
ideas for photos
• Printing Price Quotes
o Printing cost is always your
responsibility. But we will provide
you with a quote for your approval
prior to printing the job
14. Approximate Pricing for Your Budget:
Graphic Design
• Graphic design by an outside
contractor can range from $50 to $75
per hour depending on the skill level
of the designer
• Number of hours of graphic design
needed will range, depending on the
complexity of your project
– 20-page report w/photos and charts
could be 20 hours; a flyer might be 2-3
hours
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15. • Posters (24"w x 36"h), quantity 1-5 = $34.00 each
– Mounted on foam board = $42.00 each
• Business Cards (quantity 500) = $49.00
• Letterhead, quantity 1000 = $134.00
• Flyer (8 ½ x 11), quantity 100 = $19.00
• Tri-fold Brochure, quantity 500 = $130.00
• Invitation (card stock, 4 ½ x 5 ¾), quantity 100 = $13.25
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Approximate Pricing for Your Budget:
Printing
16. Stationery, Business Cards and Forms
• For all MWHC stationery and
business card needs – reprints
or small changes:
– Send a copy (mark changes) along
with either the business card or
letterhead form to Daniel Scott in
the MedStar Print Shop: ext. 7-
0914 or daniel.f.scott@medstar.net
– Both of these forms are on
StarPort: Departments > Marketing
& Communications > Printing
Services >
17. Clinical Forms
• For reprints of existing forms
(no changes), contact
Daniel Scott in the MedStar
Print Shop: ext. 7-0914 or
daniel.f.scott@medstar.net
• For the design of a new
form, or design changes to
an existing form, contact
Nancy Schmitz: 202-332-
9296 or nnjs@aol.com
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19. Branding Standards for Graphics
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• What is a Brand?
– A person’s perception or awareness of a product,
service or organization
– It can come from a collection of experiences ranging
from critical analysis, first-hand experience, an
overheard conversation or even just a feeling
– Organizations use tools such as a name, logo,
messages, visual triggers and consistent images, to
express their brand in ways they hope will make a
lasting impression and, in turn, build loyalty
21. • MedStar uses three fonts only in design application.
– Avenir and Minion: Support fonts for all typography
– Stephanie Marie: Accent font used for formal applications only
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Branding Standards for Graphics: Fonts
Arial and
Times may
substitute for
Avenir and
Minion in
non-design
programs
only
22. Branding Standards for Graphics: Colors
• The MedStar design system
relies on the use of the primary
Blue and Maize for its dominant
color positioning. These should
be used on all materials
• In addition, palettes of
secondary support colors can
be used in conjunction with the
primary colors as accents
• Support colors should not be
dominant
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25. DIY: Templates Available Online
• www.medstarbrand.org
• Jo Anna Shuba, Marketing Director, System Marketing
• 410-933-8049, joanna.e.shuba@medstar.net
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27. DIY: Templates Available Online
• On the Branding Site there are:
– Individual elements: logos and tag lines
– Templates that have “fillable” spaces (i.e.:
headline here, copy here) with correct fonts
automatic
– AP and MedStar Style Guide for text style
idiosyncrasies
• Letters, flyers, certificates, signs, academic
posters, PowerPoints
• Upon completion, projects must be
approved before they are downloaded
• Please note that these templates are
designed to be printed on your office
machine 27
29. Conclusion
• Public Affairs is here to advise you and shepherd your
print projects through to completion
• We can no longer pay for the design of your print
projects --- but MedStar corporate design is free
• You must budget enough time (15-20 business days) for
your finished project to be delivered, as well as funds for
printing and possibly for design
• Rush jobs are discouraged; you would pay for design by
outside contractor
• Branding standards must be followed so we create the
proper impression for visitors and associates
• Upon approval, do-it-yourself templates for basic print
jobs are available via the MedStar Branding web site
