This document provides fraternity recruitment tips and advice. It discusses different types of recruits, formal recruitment events, and how fraternities can differentiate themselves. It emphasizes showing prospective members how the fraternity can benefit them and make their college experience more enjoyable. It also stresses that people join people, and shares stories of members who joined due to personal connections with current members or advisors. The document encourages fraternities to authentically care about recruits and be the best hosts.