The document analyzes competitive brands across different categories including cars, media, snacks, and beverages that target teens. For each brand, it identifies the communication objectives, consumer benefits, brand personality, and big idea. In the cars category, Ford Edge is selected for having a dynamic setting and music that scores high on impact. In media, Melody Tunes is selected for its novelty in addressing English music exclusively. In snacks, Cadbury and Snickers are seen as clear in their message and impactful, with Snickers being very daring. In beverages, 7 Up maintains its refreshing positioning through Fido Dido, while Mountain Dew pushes the extreme sports association.
Wuzhen is a historic water town located in Tongxiang, Zhejiang Province, China. It is known for its ancient architecture built around a system of waterways. The town has become a popular tourist destination that strives to preserve its cultural heritage while also modernizing certain aspects of the infrastructure to accommodate visitors.
Since its foundation back in 1954 as an all-round mechanical engineering contractor, J. de Jonge flowsystems has constantly enriched its knowledge while simultaneously broadening its horizons. It has thus succeeded in becoming a leading international organisation. This all-round company has a broad operational base in the market which enables it to offer its customers a total package of services up to and including mechanical contracting on tank terminals.
This is a challenge which goes one step further by not confining itself to just a handful of types/ suppliers of equipment but by its own inventory management, ensuring proper maintenance for all products in its branch. In its sub-supplier and subcontractor policy, the focus is once again on continuity to ensure that there are no weak links in the total supply chain.
The document outlines a campaign plan for the Municipality of Jeddah to address improper practices. The plan includes creating brand awareness through various events and programs, such as students promoting cleanliness, public participation in a cleaning week, and educational sessions in schools, mosques and workplaces. Media coverage of these events along with press ads, outdoor advertising, radio spots, and SMS messages will create awareness of the "I Love Jeddah" brand and message. The goal is to educate the public and encourage participation in improving the cleanliness and environment of Jeddah.
The document discusses a digital strategy and content management network for exams. It involves creating online exam content and networking exam administrators. The goal is to modernize exams through new digital tools and content sharing across organizations.
The document analyzes competitive brands across different categories including cars, media, snacks, and beverages that target teens. For each brand, it identifies the communication objectives, consumer benefits, brand personality, and big idea. In the cars category, Ford Edge is selected for having a dynamic setting and music that scores high on impact. In media, Melody Tunes is selected for its novelty in addressing English music exclusively. In snacks, Cadbury and Snickers are seen as clear in their message and impactful, with Snickers being very daring. In beverages, 7 Up maintains its refreshing positioning through Fido Dido, while Mountain Dew pushes the extreme sports association.
Wuzhen is a historic water town located in Tongxiang, Zhejiang Province, China. It is known for its ancient architecture built around a system of waterways. The town has become a popular tourist destination that strives to preserve its cultural heritage while also modernizing certain aspects of the infrastructure to accommodate visitors.
Since its foundation back in 1954 as an all-round mechanical engineering contractor, J. de Jonge flowsystems has constantly enriched its knowledge while simultaneously broadening its horizons. It has thus succeeded in becoming a leading international organisation. This all-round company has a broad operational base in the market which enables it to offer its customers a total package of services up to and including mechanical contracting on tank terminals.
This is a challenge which goes one step further by not confining itself to just a handful of types/ suppliers of equipment but by its own inventory management, ensuring proper maintenance for all products in its branch. In its sub-supplier and subcontractor policy, the focus is once again on continuity to ensure that there are no weak links in the total supply chain.
The document outlines a campaign plan for the Municipality of Jeddah to address improper practices. The plan includes creating brand awareness through various events and programs, such as students promoting cleanliness, public participation in a cleaning week, and educational sessions in schools, mosques and workplaces. Media coverage of these events along with press ads, outdoor advertising, radio spots, and SMS messages will create awareness of the "I Love Jeddah" brand and message. The goal is to educate the public and encourage participation in improving the cleanliness and environment of Jeddah.
The document discusses a digital strategy and content management network for exams. It involves creating online exam content and networking exam administrators. The goal is to modernize exams through new digital tools and content sharing across organizations.
The document discusses plans for the Jeddah Shopping Festival in 2010. It aims to transform Jeddah from a transit point to a destination through various strategies. These include introducing themed weeks to build on tourism, engaging visitors through a variety of activities, and establishing an inbound tourism fund. The festival targets domestic, GCC, and international visitors through different packages centered around shopping, culture, and well-being. It also outlines plans for grand lucky draws, activations at theme parks, and conveying a message of unity and support for flood victims.
Royal Vopak - Capital Markets Day - 2013 - Jack de KreijCompany Spotlight
Vopak provides a summary of its capital disciplined growth strategy:
[1] Vopak evaluates investment opportunities through a project funnel that assesses risk-return profiles. It considers factors like first-mover advantage, growth with key accounts, and strategic alliances.
[2] Investment types have different risk-return profiles. Growth projects with launching customers have higher returns but also higher risks. Contracted infrastructure like LNG and industrial terminals offer lower risks and returns.
[3] Vopak aims to balance its global terminal network through a mix of brownfield expansions, greenfield projects, and strategic alliances. This supports the company's goal of continued value creation through capital disciplined
This document proposes a communications strategy and campaign for a nutraceutical brand called JP Nutraceuticals. The strategy focuses on understanding consumers, developing a strong brand identity, increasing brand presence through packaging and promotions, and engaging in public relations efforts. Key elements include crafting a brand proposition focused on intelligence and lifestyle, designing a consistent brand identity, implementing consumer and corporate promotions, distributing product samples, and conducting a media relations campaign to educate audiences on JP Nutraceuticals' products and benefits. The goal is to positively position JP Nutraceuticals in the market and support the company's objectives through strategic, audience-focused communications.
O documento discute o papel do gerenciamento de projetos no mercado atual, destacando a importância de se ter um gerente de projetos para gerenciar todas as partes interessadas e assegurar o sucesso dos projetos. Também aborda tendências como a terceirização crescente e as habilidades necessárias para um gerente de projetos, como comunicação, liderança e solução de conflitos.
The document summarizes the results of a survey of 401 Saudi women between the ages of 18-45. It shows that 70% are married and most have 3-4 children. It also breaks down respondents by region and analyzes their preferences in products, lifestyle behaviors, and classification into four categories: Conformists, Religionists, Mainstreamers, and Mavericks. Conformists make up 31% of respondents and prefer more traditional activities like cooking and spending time with family.
The document summarizes the results of a dipstick survey about entertainment and theme parks in Jeddah, Saudi Arabia. It shows that going to fun parks and eating out are top entertainment choices. When it comes to fun, playing at the beach and with friends are most popular. Shallal and Chuck E Cheese are leading theme park brands. Kids most often initiate theme park visits. Special offers, number of rides, and family atmosphere are top motivators for choosing a park. High prices, work schedules, and drive times prevent more visits. Shallal is viewed as the best fun park in Jeddah. The document also provides data on theme park advertising spending in 2008-2009, with Shallal spending the most
The document discusses consumer spending and shopping habits related to rice in Saudi Arabia. It provides statistics showing that consumers are buying smaller quantities of food, switching to cheaper brands, and avoiding some categories due to higher grocery prices. The document also summarizes the results of an online survey about rice consumption and brand preferences in Saudi Arabia. It finds that taste and price are the most important characteristics for rice, and that consumers are open to new rice product types.
Zamil Air Conditioners India Pvt. Ltd. is a leading HVAC solutions provider with a diverse portfolio including air conditioning, concrete, energy, insulation, solar, and steel sectors. It has manufacturing facilities in India, Saudi Arabia, Italy, and Austria. Some of its strengths are pioneering district cooling projects, a multi-product portfolio, and world-class brands. It provides commercial and industrial HVAC solutions including chillers, air handling units, and turnkey projects. It has completed many prestigious projects for clients in various industries.
The document outlines a proposed marketing campaign for the initial public offering (IPO) of Petro Rabigh, a Saudi petrochemical company, including print ads, outdoor displays, and television commercials that position Petro Rabigh as contributing to Saudi values and economic growth while fueling a better life for Saudis. The campaign also aims to attract international stakeholders and business partners by emphasizing Petro Rabigh's role in shaping life through essential petrochemical products.
This document summarizes the results of a dipstick survey conducted with 6 respondents in Saudi Arabia to understand consumer perceptions of airlines flying in and out of the country. The survey asked respondents to name top-of-mind airlines, their preferred airline for personal travel and business travel, which airline cares most about customers, and which car brand each airline would be if it were a car. The key learnings were that Saudi Arabian Airlines was at the top of mind for all participants and was the preferred airline for 4 out of 6 respondents for business travel. Emirates and Qatar were noted to be working hard to gain a good reputation in Saudi Arabia, while other airlines were seen as under-communicating.
The document discusses different brand architecture models and proposes adopting a branded house model to simplify the branding of the Jeddah Festival. It involves bringing the various festival activities under a single "Jeddah Festival" master brand to provide clear and consistent messaging. Implementing this model would help align stakeholders, increase awareness of Jeddah as a destination, and create a united branding strategy to benefit tourism and the city as a whole.
Cheetos holds a dominant position in the extruded snacks market in Saudi Arabia, with a market share of 15%. This market is cluttered with many brands and suffers from low value perception. Cheetos is the only major brand investing in building the category. While Cheetos market share and sales have grown steadily over the past decade, it still relies heavily on price and promotion to drive sales. The document discusses Cheetos targeting tweens in recent years through more mature media content and new product innovations like Mini Cheetos and Flamin' Hot flavors. However, there remain questions around how to further engage tweens and whether health and wellness claims are appropriate in the Saudi market.
This document presents four visual identity proposals for the Al Nahla Group brand:
1. "The Founding Star" - Represents tradition, wisdom from past generations, and credibility from the founder's recognized history.
2. "The Pioneer" - Emphasizes being the first in its field and taking a dominant leadership position.
3. "The Link" - Connects with people through forming deep personal bonds and representing the need for lasting human connections.
4. "The Solid Brick" - Sends a message of authority, influence, and undisputed expertise in its field.
Each option includes imagery interpretations and logo designs in English and Arabic, with the goal of defining Al Nah
The document discusses population growth and land area estimates in Saudi Arabia between the hijri years 3141 to 0541. It shows population figures growing from 795,569 to over 10 million people and expected population increases between 524,000 to 590,473 people for different time periods. A pie chart shows the religious composition of Saudi Arabia being over 90% Muslim with small percentages for other faiths. Tables outline minimum land area requirements in hectares for different years to accommodate population growth.
Burger King utilized innovative marketing strategies across multiple channels to engage customers, including:
1) A viral "Whopper Freakout" documentary showing customers distraught after the Whopper was discontinued, which boosted sales.
2) A Facebook application called "Whopper Sacrifice" where users deleted friends for a free Whopper.
3) Launching Xbox games, a perfume called "Flame," and a "Burger King Crown Card" that provided unlimited free food to celebrities.
4) Conducting "Whopper virgin" taste tests in remote areas and donating to local causes.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara-Ison Technologies provides end-to-end telecom solutions including network infrastructure services, consulting services, systems integration, data centers, and managed services. It has a large footprint in Africa with a presence in 21 countries. The document discusses Mara-Ison's expertise, global partnerships, clients, services, and presence across various regions and industries. It also provides information on Zamil Infra and their telecom infrastructure products and services including solar farms, green buildings, and power transmission.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara-Ison Technologies provides end-to-end telecom solutions including network infrastructure, consulting services, systems integration, data centers, and managed services. It has a large footprint in Africa with a presence in 21 countries. The document discusses Mara-Ison and Zamil Infra's telecom and energy infrastructure products and services, presence across regions, global partnerships, clients, and services portfolio. It also provides details on radio network planning and optimization services, benchmarking case studies, and a network audit case study.
The document discusses plans for the Jeddah Shopping Festival in 2010. It aims to transform Jeddah from a transit point to a destination through various strategies. These include introducing themed weeks to build on tourism, engaging visitors through a variety of activities, and establishing an inbound tourism fund. The festival targets domestic, GCC, and international visitors through different packages centered around shopping, culture, and well-being. It also outlines plans for grand lucky draws, activations at theme parks, and conveying a message of unity and support for flood victims.
Royal Vopak - Capital Markets Day - 2013 - Jack de KreijCompany Spotlight
Vopak provides a summary of its capital disciplined growth strategy:
[1] Vopak evaluates investment opportunities through a project funnel that assesses risk-return profiles. It considers factors like first-mover advantage, growth with key accounts, and strategic alliances.
[2] Investment types have different risk-return profiles. Growth projects with launching customers have higher returns but also higher risks. Contracted infrastructure like LNG and industrial terminals offer lower risks and returns.
[3] Vopak aims to balance its global terminal network through a mix of brownfield expansions, greenfield projects, and strategic alliances. This supports the company's goal of continued value creation through capital disciplined
This document proposes a communications strategy and campaign for a nutraceutical brand called JP Nutraceuticals. The strategy focuses on understanding consumers, developing a strong brand identity, increasing brand presence through packaging and promotions, and engaging in public relations efforts. Key elements include crafting a brand proposition focused on intelligence and lifestyle, designing a consistent brand identity, implementing consumer and corporate promotions, distributing product samples, and conducting a media relations campaign to educate audiences on JP Nutraceuticals' products and benefits. The goal is to positively position JP Nutraceuticals in the market and support the company's objectives through strategic, audience-focused communications.
O documento discute o papel do gerenciamento de projetos no mercado atual, destacando a importância de se ter um gerente de projetos para gerenciar todas as partes interessadas e assegurar o sucesso dos projetos. Também aborda tendências como a terceirização crescente e as habilidades necessárias para um gerente de projetos, como comunicação, liderança e solução de conflitos.
The document summarizes the results of a survey of 401 Saudi women between the ages of 18-45. It shows that 70% are married and most have 3-4 children. It also breaks down respondents by region and analyzes their preferences in products, lifestyle behaviors, and classification into four categories: Conformists, Religionists, Mainstreamers, and Mavericks. Conformists make up 31% of respondents and prefer more traditional activities like cooking and spending time with family.
The document summarizes the results of a dipstick survey about entertainment and theme parks in Jeddah, Saudi Arabia. It shows that going to fun parks and eating out are top entertainment choices. When it comes to fun, playing at the beach and with friends are most popular. Shallal and Chuck E Cheese are leading theme park brands. Kids most often initiate theme park visits. Special offers, number of rides, and family atmosphere are top motivators for choosing a park. High prices, work schedules, and drive times prevent more visits. Shallal is viewed as the best fun park in Jeddah. The document also provides data on theme park advertising spending in 2008-2009, with Shallal spending the most
The document discusses consumer spending and shopping habits related to rice in Saudi Arabia. It provides statistics showing that consumers are buying smaller quantities of food, switching to cheaper brands, and avoiding some categories due to higher grocery prices. The document also summarizes the results of an online survey about rice consumption and brand preferences in Saudi Arabia. It finds that taste and price are the most important characteristics for rice, and that consumers are open to new rice product types.
Zamil Air Conditioners India Pvt. Ltd. is a leading HVAC solutions provider with a diverse portfolio including air conditioning, concrete, energy, insulation, solar, and steel sectors. It has manufacturing facilities in India, Saudi Arabia, Italy, and Austria. Some of its strengths are pioneering district cooling projects, a multi-product portfolio, and world-class brands. It provides commercial and industrial HVAC solutions including chillers, air handling units, and turnkey projects. It has completed many prestigious projects for clients in various industries.
The document outlines a proposed marketing campaign for the initial public offering (IPO) of Petro Rabigh, a Saudi petrochemical company, including print ads, outdoor displays, and television commercials that position Petro Rabigh as contributing to Saudi values and economic growth while fueling a better life for Saudis. The campaign also aims to attract international stakeholders and business partners by emphasizing Petro Rabigh's role in shaping life through essential petrochemical products.
This document summarizes the results of a dipstick survey conducted with 6 respondents in Saudi Arabia to understand consumer perceptions of airlines flying in and out of the country. The survey asked respondents to name top-of-mind airlines, their preferred airline for personal travel and business travel, which airline cares most about customers, and which car brand each airline would be if it were a car. The key learnings were that Saudi Arabian Airlines was at the top of mind for all participants and was the preferred airline for 4 out of 6 respondents for business travel. Emirates and Qatar were noted to be working hard to gain a good reputation in Saudi Arabia, while other airlines were seen as under-communicating.
The document discusses different brand architecture models and proposes adopting a branded house model to simplify the branding of the Jeddah Festival. It involves bringing the various festival activities under a single "Jeddah Festival" master brand to provide clear and consistent messaging. Implementing this model would help align stakeholders, increase awareness of Jeddah as a destination, and create a united branding strategy to benefit tourism and the city as a whole.
Cheetos holds a dominant position in the extruded snacks market in Saudi Arabia, with a market share of 15%. This market is cluttered with many brands and suffers from low value perception. Cheetos is the only major brand investing in building the category. While Cheetos market share and sales have grown steadily over the past decade, it still relies heavily on price and promotion to drive sales. The document discusses Cheetos targeting tweens in recent years through more mature media content and new product innovations like Mini Cheetos and Flamin' Hot flavors. However, there remain questions around how to further engage tweens and whether health and wellness claims are appropriate in the Saudi market.
This document presents four visual identity proposals for the Al Nahla Group brand:
1. "The Founding Star" - Represents tradition, wisdom from past generations, and credibility from the founder's recognized history.
2. "The Pioneer" - Emphasizes being the first in its field and taking a dominant leadership position.
3. "The Link" - Connects with people through forming deep personal bonds and representing the need for lasting human connections.
4. "The Solid Brick" - Sends a message of authority, influence, and undisputed expertise in its field.
Each option includes imagery interpretations and logo designs in English and Arabic, with the goal of defining Al Nah
The document discusses population growth and land area estimates in Saudi Arabia between the hijri years 3141 to 0541. It shows population figures growing from 795,569 to over 10 million people and expected population increases between 524,000 to 590,473 people for different time periods. A pie chart shows the religious composition of Saudi Arabia being over 90% Muslim with small percentages for other faiths. Tables outline minimum land area requirements in hectares for different years to accommodate population growth.
Burger King utilized innovative marketing strategies across multiple channels to engage customers, including:
1) A viral "Whopper Freakout" documentary showing customers distraught after the Whopper was discontinued, which boosted sales.
2) A Facebook application called "Whopper Sacrifice" where users deleted friends for a free Whopper.
3) Launching Xbox games, a perfume called "Flame," and a "Burger King Crown Card" that provided unlimited free food to celebrities.
4) Conducting "Whopper virgin" taste tests in remote areas and donating to local causes.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara-Ison Technologies provides end-to-end telecom solutions including network infrastructure services, consulting services, systems integration, data centers, and managed services. It has a large footprint in Africa with a presence in 21 countries. The document discusses Mara-Ison's expertise, global partnerships, clients, services, and presence across various regions and industries. It also provides information on Zamil Infra and their telecom infrastructure products and services including solar farms, green buildings, and power transmission.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara-Ison Technologies provides end-to-end telecom solutions including network infrastructure, consulting services, systems integration, data centers, and managed services. It has a large footprint in Africa with a presence in 21 countries. The document discusses Mara-Ison and Zamil Infra's telecom and energy infrastructure products and services, presence across regions, global partnerships, clients, and services portfolio. It also provides details on radio network planning and optimization services, benchmarking case studies, and a network audit case study.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara-Ison Technologies provides end-to-end telecom solutions including network infrastructure services, consulting services, systems integration, data centers, and managed services with a large footprint in Africa with a presence in 21 countries. It has expertise in sectors such as communications service providers, tower infrastructure providers, banking/financial services, government, and oil/gas. Zamil Infra provides telecom infrastructure products and services, solar farms, green building, power transmission and distribution. It is part of the USD 1.26 billion Zamil Industrial group with over 10,000 employees in 55 countries and telecom operations headquartered in India.
Mara ison technologies a presentation for gabon telecomrahul jhangid
Mara Ison Technologies is seeking to provide various telecom infrastructure services and products to Gabon Telecom. These include telecom operations and maintenance, new site deployment, site upgrades, solar solutions, RF planning and optimizations, and passive infrastructure products. Mara Ison is currently operating in Gabon providing maintenance services for Airtel's passive infrastructure and IT services. The company has a presence in 21 African countries through its subsidiaries and can provide end-to-end lifecycle services for telecom operators' networks.