Thomasville-Hinobaan is a resort located in Hinobaan, Negros Occidental. It caters to events, parties, meetings and offers 15 spacious rooms for overnight stays. The resort aims to make guests feel at home away from home with comfortable living areas and amenities like fully furnished condo-type rooms and villas equipped with kitchenettes. The resort's target market are families and large groups visiting for activities and reunions.

1. LIFESTYLE AND PSYCHOGRAPHIC
Group II
Kathleen Thomas
Cherlyn Penaflorida
Jose Carlo Marzaoña
Jemilyn Schnabel
Nerry Gie Ortizo
Dayan Mondejar
Myle Melodias

3. AND
How will it form a
strategy mix that
appeal to the
customer

7. Describe how a traditional family moves from
bachelorhood to solitary retirement
Refers to activities in
which a person engage
and the time allocated
to them

9. Is the sum total of an
individual traits, which make
the individual unique

10. are the positive, neutral or negative
feeling a person has about different
topics

12. Branding
Branding is the process of giving a meaning to specific organization, company, products or
services by creating and shaping a brand in consumers’ minds. It is a strategy designed by
organizations to help people to quickly identify and experience their brand, and give them a
reason to choose their products over the competition’s, by clarifying what this particular brand is
and is not.
Branding is vital since it not only creates a lasting impression on customers, but it also informs
them about what to expect from your business. It's a technique to set yourself apart from the
competition by stating exactly what you have to offer that makes you the better option.

13. STEPS TO MAKE A COMPANY’S BRAND:
1. Research the target audience and the competitors.
2.Pick and focus personality.
3.Choose a Business Name.
4.Write a slogan.
5.Choose the Colors and Fonts.
6.Design of the Logo.
7.Applying branding across the business.

14. Thomasville-Hinobaan is a semi-private inland resort, located in the heart of Hinobaan. The resort caters to events, parties,
private meetings and spacious rooms for overnight stay. Thomasville-Hinobaan derived from the owners' legal or last name
THOMAS and ville refers to a mini village or a small community built by the Thomas's. Hinobaan is where the resort is
situated, it is located at the southernmost part of Negros Occidental. The resort has a total number of 15 spacious rooms
and two separate swimming pools (adult & kiddie pool) lies at the center of the resort.
Thomasville-Hinobaan with their tagline, "Your Home Away From Home" - the Thomas's made sure that they offer not just a
regular room but a spacious room that is comfortable with living area, safe and making guests feel at home on their
staycation with their families. They also offer a condo-type room that is fully-furnished. Their villa is equipped with 2-queen
size beds, table for 4 (dining), a kitchenette, mini fridge, water dispenser, electric stove, bread toaster, rice cooker and other
kitchen utensils.
The resort's target market are families and large groups for their out of town activities and reunions. That's why the Thomas's
see to it that every guest feels at home on their staycation because "YOU ARE HOME AT THOMASVILLE."