The document outlines an assignment for developing an advertising campaign for the Sweet Dreams charitable organization. Students must create a PowerPoint presentation deck with 14 deliverables, including organization and target audience profiles, a brand concept, campaign challenge, creative concepts, and brochures. The deck must be submitted in 3 spiral-bound copies. The assignment provides background on Sweet Dreams and guidance on integrating insights about the organization and its donors into the creative pieces. The document also includes a grading rubric.
The Gift of Love program is a planned giving program that allows donors to make contributions to charities while also receiving guaranteed lifetime incomes and ensuring their gifts are returned to their families. It uses feasibility studies, lifetime income annuities, and life insurance policies to provide benefits to both donors and charities. The program aims to increase donations by making the giving process easier and providing flexible gift options for donors.
Keith burnet - Achieving Membership Sales from the Disengagedukactive
The document provides tips for health clubs to better engage disengaged customers and increase membership sales. It discusses how people are overwhelmed with information and have short attention spans. It recommends (1) focusing communications on the customer's needs rather than what the club wants to say, (2) using techniques like storytelling, visuals, and brevity to grab attention, and (3) testing different marketing messages to see what resonates best with potential members. The key is meeting customers' varied goals for health and fitness through personalized service.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
O documento discute a estruturação de setores em uma igreja, incluindo níveis de discipulado, a diferença entre discipulado pastoral e ministerial, paternidade espiritual, e como ajustar discípulos que estão fora da estrutura da célula.
This document contains load case analyses and diagrams for two structural models, E-w and N-S. It includes moment and axial force diagrams for load cases 2, 4, and 6 for each structural model, showing the effects of different loads on the bending and axial stresses in each model.
This document provides a template for creating an empathy map with 4 categories: Say, Do, Think, Feel. An empathy map is a tool used to understand experiences from another person's perspective by considering what they say, do, think and feel.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
The Gift of Love program is a planned giving program that allows donors to make contributions to charities while also receiving guaranteed lifetime incomes and ensuring their gifts are returned to their families. It uses feasibility studies, lifetime income annuities, and life insurance policies to provide benefits to both donors and charities. The program aims to increase donations by making the giving process easier and providing flexible gift options for donors.
Keith burnet - Achieving Membership Sales from the Disengagedukactive
The document provides tips for health clubs to better engage disengaged customers and increase membership sales. It discusses how people are overwhelmed with information and have short attention spans. It recommends (1) focusing communications on the customer's needs rather than what the club wants to say, (2) using techniques like storytelling, visuals, and brevity to grab attention, and (3) testing different marketing messages to see what resonates best with potential members. The key is meeting customers' varied goals for health and fitness through personalized service.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
O documento discute a estruturação de setores em uma igreja, incluindo níveis de discipulado, a diferença entre discipulado pastoral e ministerial, paternidade espiritual, e como ajustar discípulos que estão fora da estrutura da célula.
This document contains load case analyses and diagrams for two structural models, E-w and N-S. It includes moment and axial force diagrams for load cases 2, 4, and 6 for each structural model, showing the effects of different loads on the bending and axial stresses in each model.
This document provides a template for creating an empathy map with 4 categories: Say, Do, Think, Feel. An empathy map is a tool used to understand experiences from another person's perspective by considering what they say, do, think and feel.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
4. Simple ways to be calm, relaxed and enjoy lifeRenee Mill
An occupational therapist and clinical psychologist provides simple ways to relax and enjoy life, including finding time for intimacy and family, doing something spiritual weekly like yoga or meditation, engaging in creative pursuits, keeping active, having fun and laughing, and being mindful by stopping to smell the roses. The therapist has been in private practice since 1982 and arrived in Australia in 1997.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
Buku ini membahas tentang teknologi dan isu-isu terkait pengiriman video melalui jaringan Internet Protocol (IP). Pada Chapter 1 dijelaskan alasan mengirimkan video melalui jaringan IP dan penjelasan tentang Internet Protocol. Chapter 2 membedah empat sistem yang digunakan untuk pengiriman video melalui jaringan IP.
Shop Floor – Explore how ERP is used to create and mainain Work Centers, Rout...Rootstock Software
ERP 101 Webinar 4 discussed:
1. How ERP improves the process of manufacturing
2. Routings in ERP
3. Shop Floor Control vs Engineering Bills of Material
ERP 101 : Shop Floor – See how scheduling the Shop Floor through ERP controls...Rootstock Software
In this 30-minute session, you will learn:
1) How ERP resolves issues caused by over/under utilitzed work centers
2) How ERP handles fluctuations in shop floor resource availability
3) How Rootstock's ERP system manages shop floor capacity
El documento habla sobre la educación basada en competencias como una nueva orientación educativa enfocada en las necesidades individuales de los estudiantes y en las destrezas requeridas por la industria. Describe competencias como saberes que se traducen en desempeño, y discute el enfoque de Canadá en 8 competencias básicas como comunicación, pensamiento crítico y relaciones. Concluye que las habilidades genéricas aprendidas en un ambiente de aprendizaje liberal no envejecen y pueden desarrollarse y aumentarse.
Engineering Revisions and Engineering Change Orders (ECO)Rootstock Software
ERP 101 Webinar 3 discussed:
1.Controlling changes made to components and products.
2. The similarities and differences between Revisions and Engineering Change Orders
3.How changes are communicated to the departments and the MRP system planning supplies and demand
This document discusses phantom bills of material in Oracle. It defines phantom components as those that can be assigned to bill of material subassemblies and are treated as directly connected to the parent assembly. Phantoms are planned like other assemblies by Oracle MRP but ignore certain planning constraints. Phantom material costs roll up to higher assemblies but routing costs do not. The document provides examples of how phantoms simplify bills of material by eliminating intermediate subassembly levels and jobs. However, care must be taken as phantoms are sometimes misused to improperly flatten bills of material.
Term Paper InstructionsContemporary sociological theory has been.docxbradburgess22840
This document provides instructions for a term paper on Levinasian ethics and social theory. Students are asked to write a 2,000 word paper discussing how Levinasian ethics challenges positivism in social sciences and implications for treating people as objects. The paper should demonstrate understanding of Levinas' Ethics and Infinity as well as other sources. Students are also required to watch the film Schindler's List and discuss how it relates to Levinasian ethics and the status of the other. The paper must be the student's original work and follow APA or ASA formatting guidelines.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The Rise of Mental Illness and Its Devastating Impact on Society Free .... MentalHealthEssay clean. Mental Illness Essay | NUR210 - Health Sociology - CDU | Thinkswap. mental health essay. Mental Health Essay — ADVERTISEMENT. WHAT IS MENTAL HEALTH Essay Example | Topics and Well Written Essays .... Free mental health essays and papers 123helpme 2017. Mental health and illness - PHDessay.com. Mental Health Essay : NIH announces winners of high school mental .... Question 2 essay, mental health. - Question 2: How might stigma impact .... Mental Illness and Symbolic Interaction Essay Example | Topics and Well .... (PDF) Essays and Debates in Mental Health. College Essay About Mental Illness Example. Mental health essay :: Short essay on the importance of Mental Health. Short Essay On The Importance of Mental Health | PDF. Essay on Mental Health and Mental Illness. 006 P1 Essay Example Mental Illness ~ Thatsnotus. Essay on mental health - Docsity. How To Write An Essay On Mental Health - Agnew Text. 009 Mental Illness Essay Topics Example ~ Thatsnotus. Mental Health Essay | Essay on Mental Health for Students and Children .... Essay Summary of Mental Health - PHDessay.com. Mental illness opinion essay - What can be done: Some Ideas about .... Essays on Mental Illness : Real People, Real Life, Real Hope (Paperback ....
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
This document provides guidance on writing successful grant proposals, including what information to include in each section of the proposal such as the organization information, problem statement, work plan, outcomes, budget, and supplementary materials. The document outlines the key elements funders want to see in each section and tips for writing them effectively such as clearly describing the problem, intended impact, and evaluation plan while keeping the overall proposal under five pages.
This document outlines a public relations campaign for Miracles for Kids Cozies, a program that provides hand-sewn blankets to terminally ill children. The campaign goals are to increase funding, volunteer involvement, and awareness of the Cozies program. Key strategies include raising donations, creating awareness, and increasing physical involvement. The main tactic is a benefit concert that will invite donors, families, and media to raise funds and awareness. Objectives, tactics, and an evaluation plan are provided to measure the success of the campaign.
This document outlines 12 principles for replicating an idea on a large scale, as shared by Steve Mariotti. The principles include: recognizing the idea as an agent of change; defining the mission and strategy; marshaling resources for greater impact; protecting the integrity of the idea through branding; knowing and telling the story behind the idea effectively; establishing measurable units of change; partnering for leverage to create a movement; continuously researching; thinking long-term; operating in "pilot mode" to embrace change; joining influential organizations; and allowing the idea to expand beyond the original founder. Mariotti uses his organization NFTE, which teaches entrepreneurship to low-income youth, as an example throughout.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
Essay Paragraph Template - How To Structure A ParagraphCynthia Smith
The document summarizes the mysterious death of Mary Rogers in 1841 and its connection to the market revolution. Mary Rogers worked in a tobacco shop in 1840s New York, which was unusual for a woman at the time. She went missing in July 1841 and her body was later found in the Hudson River, showing signs of violence. Her death was never solved. The document explores how Mary Rogers' unconventional work and death reflected broader changes in society during the period of the market revolution.
4. Simple ways to be calm, relaxed and enjoy lifeRenee Mill
An occupational therapist and clinical psychologist provides simple ways to relax and enjoy life, including finding time for intimacy and family, doing something spiritual weekly like yoga or meditation, engaging in creative pursuits, keeping active, having fun and laughing, and being mindful by stopping to smell the roses. The therapist has been in private practice since 1982 and arrived in Australia in 1997.
La infancia es un momento único en la vida de una persona para adquirir experiencias, conocer amistades, hacer amigos y obtener valores. Cada paso que damos en la vida está marcado por las experiencias de la infancia que nos ayudan a ser mejores personas.
Buku ini membahas tentang teknologi dan isu-isu terkait pengiriman video melalui jaringan Internet Protocol (IP). Pada Chapter 1 dijelaskan alasan mengirimkan video melalui jaringan IP dan penjelasan tentang Internet Protocol. Chapter 2 membedah empat sistem yang digunakan untuk pengiriman video melalui jaringan IP.
Shop Floor – Explore how ERP is used to create and mainain Work Centers, Rout...Rootstock Software
ERP 101 Webinar 4 discussed:
1. How ERP improves the process of manufacturing
2. Routings in ERP
3. Shop Floor Control vs Engineering Bills of Material
ERP 101 : Shop Floor – See how scheduling the Shop Floor through ERP controls...Rootstock Software
In this 30-minute session, you will learn:
1) How ERP resolves issues caused by over/under utilitzed work centers
2) How ERP handles fluctuations in shop floor resource availability
3) How Rootstock's ERP system manages shop floor capacity
El documento habla sobre la educación basada en competencias como una nueva orientación educativa enfocada en las necesidades individuales de los estudiantes y en las destrezas requeridas por la industria. Describe competencias como saberes que se traducen en desempeño, y discute el enfoque de Canadá en 8 competencias básicas como comunicación, pensamiento crítico y relaciones. Concluye que las habilidades genéricas aprendidas en un ambiente de aprendizaje liberal no envejecen y pueden desarrollarse y aumentarse.
Engineering Revisions and Engineering Change Orders (ECO)Rootstock Software
ERP 101 Webinar 3 discussed:
1.Controlling changes made to components and products.
2. The similarities and differences between Revisions and Engineering Change Orders
3.How changes are communicated to the departments and the MRP system planning supplies and demand
This document discusses phantom bills of material in Oracle. It defines phantom components as those that can be assigned to bill of material subassemblies and are treated as directly connected to the parent assembly. Phantoms are planned like other assemblies by Oracle MRP but ignore certain planning constraints. Phantom material costs roll up to higher assemblies but routing costs do not. The document provides examples of how phantoms simplify bills of material by eliminating intermediate subassembly levels and jobs. However, care must be taken as phantoms are sometimes misused to improperly flatten bills of material.
Term Paper InstructionsContemporary sociological theory has been.docxbradburgess22840
This document provides instructions for a term paper on Levinasian ethics and social theory. Students are asked to write a 2,000 word paper discussing how Levinasian ethics challenges positivism in social sciences and implications for treating people as objects. The paper should demonstrate understanding of Levinas' Ethics and Infinity as well as other sources. Students are also required to watch the film Schindler's List and discuss how it relates to Levinasian ethics and the status of the other. The paper must be the student's original work and follow APA or ASA formatting guidelines.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The Rise of Mental Illness and Its Devastating Impact on Society Free .... MentalHealthEssay clean. Mental Illness Essay | NUR210 - Health Sociology - CDU | Thinkswap. mental health essay. Mental Health Essay — ADVERTISEMENT. WHAT IS MENTAL HEALTH Essay Example | Topics and Well Written Essays .... Free mental health essays and papers 123helpme 2017. Mental health and illness - PHDessay.com. Mental Health Essay : NIH announces winners of high school mental .... Question 2 essay, mental health. - Question 2: How might stigma impact .... Mental Illness and Symbolic Interaction Essay Example | Topics and Well .... (PDF) Essays and Debates in Mental Health. College Essay About Mental Illness Example. Mental health essay :: Short essay on the importance of Mental Health. Short Essay On The Importance of Mental Health | PDF. Essay on Mental Health and Mental Illness. 006 P1 Essay Example Mental Illness ~ Thatsnotus. Essay on mental health - Docsity. How To Write An Essay On Mental Health - Agnew Text. 009 Mental Illness Essay Topics Example ~ Thatsnotus. Mental Health Essay | Essay on Mental Health for Students and Children .... Essay Summary of Mental Health - PHDessay.com. Mental illness opinion essay - What can be done: Some Ideas about .... Essays on Mental Illness : Real People, Real Life, Real Hope (Paperback ....
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
This document provides guidance on writing successful grant proposals, including what information to include in each section of the proposal such as the organization information, problem statement, work plan, outcomes, budget, and supplementary materials. The document outlines the key elements funders want to see in each section and tips for writing them effectively such as clearly describing the problem, intended impact, and evaluation plan while keeping the overall proposal under five pages.
This document outlines a public relations campaign for Miracles for Kids Cozies, a program that provides hand-sewn blankets to terminally ill children. The campaign goals are to increase funding, volunteer involvement, and awareness of the Cozies program. Key strategies include raising donations, creating awareness, and increasing physical involvement. The main tactic is a benefit concert that will invite donors, families, and media to raise funds and awareness. Objectives, tactics, and an evaluation plan are provided to measure the success of the campaign.
This document outlines 12 principles for replicating an idea on a large scale, as shared by Steve Mariotti. The principles include: recognizing the idea as an agent of change; defining the mission and strategy; marshaling resources for greater impact; protecting the integrity of the idea through branding; knowing and telling the story behind the idea effectively; establishing measurable units of change; partnering for leverage to create a movement; continuously researching; thinking long-term; operating in "pilot mode" to embrace change; joining influential organizations; and allowing the idea to expand beyond the original founder. Mariotti uses his organization NFTE, which teaches entrepreneurship to low-income youth, as an example throughout.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
Essay Paragraph Template - How To Structure A ParagraphCynthia Smith
The document summarizes the mysterious death of Mary Rogers in 1841 and its connection to the market revolution. Mary Rogers worked in a tobacco shop in 1840s New York, which was unusual for a woman at the time. She went missing in July 1841 and her body was later found in the Hudson River, showing signs of violence. Her death was never solved. The document explores how Mary Rogers' unconventional work and death reflected broader changes in society during the period of the market revolution.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
This document provides an overview of an entrepreneur pitch toolkit created by the Nasdaq Entrepreneurial Center, U.S. Chamber of Commerce, and Value Partnerships. The toolkit contains various resources to help entrepreneurs master the art of pitching, including tips on delivering lean, persuasive pitches; creating effective presentations; overcoming public speaking fears; negotiating deal terms; and preparing a business to be media-ready. The toolkit covers the different stages of pitching, from initial presentation to potential deal negotiation, and provides video and written guides from industry experts on each topic. The goal is to give entrepreneurs the tools and resources needed for pitch success at various stages.
Public Relations and Communications - A Child Advocacy Center's Journey to Ca...Rebecca Gordon
The document summarizes the journey of Missouri KidsFirst in developing their public relations and communications strategies over time. It outlines a 5 step process for other child advocacy centers to plan and build their communications capacities, including: 1) assessing their current situation, 2) defining goals and objectives, 3) developing a strategic plan and budget, 4) determining appropriate communications tactics, and 5) establishing measurements and refining their approach based on results. The presentation provides advice on conducting research, branding, messaging, storytelling, budgeting, collaborations, and evaluating outcomes.
This document provides guidance on creating high-impact donor cultivation events that inspire donors and prospects. It discusses hosting volunteer events where donors can engage with an organization's mission in an impactful way. Such events appeal to mid-level and major donors by giving them an emotional experience connected to the cause. The document outlines factors to consider for the event, including defining the intended audience, choosing a volunteer task that leaves a lasting impression beyond immediate benefits, and providing networking opportunities for attendees. The goal is to generate a "light bulb moment" for donors to appreciate the organization's work and motivate increased support.
Content Creation: The Ultimate “How To” Guide4Good.org
This document provides guidance on content creation for non-profits. It discusses developing a clear mission statement, differentiator message, tagline, and hook statement to engage visitors. It recommends using questions to test ideas and develop strategies for different aspects like context, content, commerce, community, and search. The document also covers content formats, legal content, blogging, social media, email marketing and other tactics, providing examples and best practices. It emphasizes telling your story and focusing on the donor or visitor experience rather than internal details.
The document describes the case of a 17-year-old girl named Alex who experienced a decline in functioning due to PANDAS (Pediatric Autoimmune Neuropsychiatric Disorders Associated with Streptococcal Infections). Alex was diagnosed with Down syndrome at birth and had other health issues. Two years ago, she took her sister moving out hard and became very sick, being hospitalized. She was later diagnosed with PANDAS, which caused an onset of tics, OCD behaviors, emotional dysregulation, and declines in motor and language skills. Treatment with antibiotics and cognitive behavioral therapy had some success in improving her symptoms.
The document provides additional information about Minds Matter Denver, including their 2016 and 2017 marketing budgets, fundraising results from various events in 2016, mentor retention rates, and current and target organization sizes. It also discusses their goals of effectively positioning Minds Matter to attract mentors, volunteers, and funders through communications strategies, networking, and highlighting the needs and stories of students. The problem is how to attract and engage more people to commit their time and money through defining clear value propositions and benefits for key stakeholder groups.
Similar to Sweet dreams Organization Analysis antoine arrouy (20)
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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2. MAR 4334: Creative Advertising Strategy
Sweet Dreams Assignment
Introduction
Your team is charged with vying against other advertising agencies (other student teams within the
class) to win the Sweet Dreams charitable organization’s account. You are charged with developing,
submitting, and presenting a “deck” (PowerPoint slides) rather than a traditional typed report. Along
with the original deck of slides, which includes creative pieces, make another two copies for
submission. Have all 3 decks spiral bound. One will be kept by Dr. Smith and the other two copies
submitted to Sweet Dreams. Team members are fully encouraged to make a copy for their personal
portfolio.
Deliverables:
1. Tile page COMPLETED
2. Organization profiles COMPLETED
3. Target audience profiles COMPLETED (SEE SEPARATE PAGE BELOW)
4. Brand concept COMPLETED
5. Campaign Challenge
6. Broad goals
7. Message strategy
8. Blueprint statement COMPLETED
9. Creative concept COMPLETED
10. Brochure for Businesses
11. Brochure for Foundation and Individual Donors COMPLETED
12. Broadside
13. Social media plan
14. Video storyboard
Background Research and Assignment Information:
Become familiar with the Sweet Dreams charitable organization. Next, learn about their advertising
needs. Know the service and understand its donor base. The assignment does not entail a detailed
background report requirement. The 13 deliverables are the only requirements. Items 10 through 14
are the required creative pieces. Executions that correctly convey Sweet Dreams in such a way that
carries the human imprint of the target audience, align with the campaign challenge and broad goals,
and convey the brand concept will earn high grades. Know Sweet Dreams. Learn about its services,
pledge to the community, donors’ motives, and needs for advertising. Integrate those insights into
each creative piece. Citations and a reference section are not required, since responses should be your
own creative thoughts and work.
Since you are charged with developing a “deck,” use the bullet point format in responding to items 2
through 7. Give each item from 1 through 9 its own page. Dedicate separate pages to profiles of each
of the two target audiences identified below.
1. Title Page
Include client name, campaign name, team member names in alphabetical order, MAR 4334-001,
semester, and year.
COMPLETED
2. Organization Profile
Provides new beds, bunk beds, cribs, toddler beds to youth who would otherwise be sleeping on the
floor or in an unsafe, unsanitary environment. Because of our “Rapid Response” support, we are able to
contribute to the reunification of families as well as keep children out of shelters and in relative care.
COMPLETED
3. Target Audience Profiles
3. 3.1 Business Donors
3.2 Foundations and Individuals
SEE SEPARATE PAGE BELOW
4. Brand Concept Assignment Component:
Exhibit 1: Elements of Brand Concept
Brand Concept Element Description
Brand name Sweet Dreams
Logo
Category placement strategy Donors entity
Functionality Meet the basic needs of those in need in the local area
Emotional associations Spread kindness and hope
Family member feeling
Self-concept association Eliminate extreme poverty, provide those in need with basic
necessities
Self-expression association Raise awareness and reach out to those in emergency
situations
Lifestyle association Kindness, dignity, empathizing
4. Social desires Allows children to succeed in life by changing their current
environment
Provide children with the opportunities they deserve
Enables families to raise their children in humanitarian
conditions
Associations with buyers’
aspirations
Don’t let people (especially children) living in your area to
live without basic needs
Brand experience Help to balance social inequalities in extreme situations
Brand image/personality
Brand heritage The first recognized entity in Boca Raton who had never denied a
demand and makes sure every child has a bed to sleep in
Brand authenticity Management and monitoring measures, expertise and
goodwill, passionate, committed, nonprofit, humble
Reputation Personalized attention, division of particular needs,
Basic promise of value “immediate response to basic needs”
“Helping children to sleep like children”
Differentiation strategy Functional
differentiation
Rapid response and immediate assistance to
the vital needs
Psychic
differentiation
Allowing children to grow up as children
Allowing kids to develop the “home
feeling” they deserve
Positioning strategy Present sweet dreams as an imminent and indispensable tool
that allows children to grow up healthy and within
humanitarian circumstances
Charitable, solidarity, human, supportive.
5. 5. Campaign Challenge
Describe the campaign challenge in bullet point format. Include the names of the target audience in
the campaign challenge. Review class notes titled “Advertising Campaign Strategy” for assistance.
6. Broad Goals
Review class notes Advertising Campaign Strategy. Conform to requirements for setting broad goals.
Place them in bullet point format. Recall that broad goals must set direction. Advertisements and
creative pieces must relate to the campaign challenge and broad goals.
7. Message Strategy
Review class notes titled “Creative Brief and Message Strategy” for assistance. Consider placing the
entire message strategy statement in an appendix. Use bullet points to list major elements of message
strategy. Confine the list of bullet points to only one or two pages of the deck.
8. Blueprint Statement
8.1 Motives of the target audience
• Understanding how a small donation from them can have a huge impact by producing positive
ripple effects in a young person’s (and possibly their families) life that opens up a “pay it forward”
pathway for them.
8.2 Benefits of Sweet Dreams
• Rapid response to vital needs.
• Never turned down a request.
• Exhausts all options to meet any/all requests for basic necessities.
8.3 Fit between target audience motives and Sweet Dream’s benefits
• Donors have many charities vying for their attention, time, and ultimately their donations. As a
result donors want to know that, their contributions are going to the non-profits that will meet the
greatest needs and have the biggest impact.
• That’s Sweet Dreams, providing rapid response to vital needs of families and children combating
some of life’s greatest challenges.
• Sweet Dreams helps families and children rest comfortably so they can dream easy.
COMPLETED
9. Creative Concept
Gift a good night’s rest. Assist a child today, so that tomorrow they can assist others.
The Ripple Effect- can be defined as what occurs when a raindrop or a pebble hits a body of water
causing wave like elevations (ripples) to expand incrementally outward. A more textbook definition is a
situation in which one event causes a series of other events to happen. While the definitions may vary,
Positioning statement/tag line Assist a child today to help them assist others tomorrow. /Gift
a good night’s rest.
Competitive advantage Closeness of resources and recipients
The needs are so basic and of primary order that is hard for
people to refuse to cooperate
They represent a big contrast to the majority of the people
they are surrounded by.
6. one overarching theme can be derived from both. A single event can have far-reaching effects that
naturally generate further occurrences, the total impact of which can be seemingly endless.
Small deeds can spark swift changes, changes that generate substantial results that in turn leave a
lasting impact on the lives of the recipients (of the initial small deed). A pebble thrown in a pond
causes the ripple effect, ripples expand out further and further. The same concept can apply to
donations, giving that begets giving.
As an example, say a bed is given to a child, which allows them to rest comfortably and dream away.
From that dream they get an idea, from that idea comes an inspiration to learn. From that drive to
learn comes a product or service that ends world hunger or cures cancer. Who knows, it all starts with
a dream. A dream that started with a good night’s rest, which only came about by way of a donation, a
bed, the proverbial pebble in the pond. That’s the ripple effect in action. In this way
COMPLETED
10. Brochure for Businesses
Develop a brochure to give to businesses. First, give utmost care in brainstorming items that must be
included in the brochure. Revisit the list more than once. Do not omit key message points. Do not get
contact information incorrect. Use relevant information from the textbook and class notes (e.g.,
telling stories, interplay between visuals and copy, visual hierarchy, copywriting guidelines). Guard
against omissions and incorrect information. Assume that the brochure will be developed by a
profession firm but make it as attractive as possible. On first inspection, the brochure should reflect
the brand concept. It should enable businesses to envision themselves giving beds and furniture while
benefiting both themselves and the community. Before beginning the assignment and before finalizing
the response, review Felton’s Chapters 7 through 10, and class notes on “Copywriting;” “Print Ads;”
and “Slicks, Brochures, and Direct Mail.”
11. Brochure for Foundations and Individuals
Develop a brochure for charitable foundations and individuals. First, give utmost care in brainstorming
items that must be included in the brochure. Revisit the list more than once. Do not omit key message
points. Do not get contact information incorrect. Use relevant information from the textbook and
class notes (e.g., telling stories, interplay between visuals and copy, visual hierarchy, copywriting
guidelines). Guard against omissions and incorrect information. Assume that the brochure will be
developed by a profession firm but make it as attractive as possible. On first inspection, the brochure
should reflect the brand concept. It should enable foundation board members to envision benefits
enjoyed by the community from their donations. Before beginning the assignment and before finalizing
the response, review Felton’s Chapters 7 through 10, and class notes on “Copywriting;” “Print Ads;”
and “Slicks, Brochures, and Direct Mail.”
12. Broadside
A broadside is a one-sided handout used by a company or organization to get a promotional message
across to an audience. It is often an 8 ½ by 11” or vest pocket-sized handout. Broadsides can convey
general information about a company, specific messages and claims, and contact information.
Broadsides often contain headlines, sub-headings, copy, and images. First, decide on the purpose of
the broadside. Next, list and organize topics and message points to convey. Select the dominant
selling message and consider visual hierarchy. To follow, decide on the size. The vest-pocket size is
more suited for carrying a broadside in coats and purses and requires less display space. Larger sizes
can carry more information and visuals.
13. Social Media Plan
Recommend a social media plan. Draw on information from Turner and Shah’s How to Make Money with
Social Media book, class notes titled “Social media Platforms and Targeting Strategy” and “Engaging,
Conversing, Sharing, and Promotion,” and other sources.
14. Video storyboard
7. Develop one storyboard for a video. For assistance, review Felton’s Chapters 7 through 10 and 12.
Examine class notes on “Copywriting,” and “TV Commercials and Videos.” You may have an
opportunity to produce the video. The video could be used in such media as, direct mail, web site, and
social media like YouTube.
The grading rubric follows.
Review the grading rubric used to assess performance. Use it to refine
responses.
8. Grading Rubric:
Criteria Ineffectiv
e
Effective
Campaign plan
Organization profile, target audience profiles, and brand concept, campaign
challenge, and broad goals were correct, integrated, and helpful in presenting
background perspectives and direction for the campaign.
(0-7) (8-10)
Campaign challenge, broad goals, and creative concept
Met requirements, were integrated, and set a highly purposeful direction for the
campaign.
(0-7) (8-10)
Message strategy, blueprint statement, and creative concept
Aligned with the situation, related to campaign challenge and broad goals, and was
original and intrusive
(0-11) (12-15)
Brochures and broadside
Fit campaign challenge and broad goals; aligned with the creative concept; and
appeared to be focused, creative, relevant, and technically sound in execution
(0-19) (20-25)
Social media program
Fit campaign challenge and broad goals; aligned with the creative concept; and
appeared to increase engaging, conversing , exchanging and sharing, and promoting
(0-11) (12-15)
Video storyboard
Aligned campaign challenge and broad goals; aligned with the creative concept; and
appeared to be focused, creative, relevant, and technically sound in execution
(0-11) (12-15)
Deck
Writing quality, correct use of course information, and conformance to standards for
developing and PowerPoint slides
(0-7) (8-10)
Presentation and reflection piece
Preparation, control, verbal and non-verbal (body language) presence and skills
Reflection was typed, well-written, and conformed to three requirements
(0-15) (16-20)
9. 3. Target Audience Profiles
3.1 Business Donors
• Hotels/Resorts
o Located in Boca Raton, FL & surrounding areas
o Highly rated, 4-5 stars
o Prior giving record
o Promotes charitable giving to local non-profits.
• Furniture Companies
o Located in Boca, Raton, FL & surrounding areas
o Sells medium-premium rated furnishings.
o Prior giving record.
o Promotes charitable giving to local non-profits.
3.2 Foundations and Individuals
• Foundations
o Local Foundation located in Boca Raton, FL & surrounding areas.
o National Foundation w/presence in Boca Raton, FL & surrounding areas.
o Has annual giving campaigns.
o Established record of donating to charities with similar fields of interest.
• Individuals
o Affluent residents in Boca Raton, FL & surrounding areas.
o Length of residency 5-10 years.
o Base Salary/Income of $100K-$200K
o Current Home Value of $250K-$400K
o Employed at a firm that matches employee donations.