behavior of consumer on advertisement of Axis bank
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This 3 sentence summary provides the high level information from the document: Axis Bank conducted a consumer behavior study on their advertisements in 2015-2016 which was submitted by an MBA student Riya Jain to her professor Mr. Abhinav Nigam at Banasthali University's Faculty of Management Studies department to analyze the effectiveness of their tagline "Badhti ka naam Zindagi".
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Axisbank2 12632252532412-phpapp02 - copy
The document provides an overview of Axis Bank, one of India's largest private sector banks. Some key points:
- Axis Bank was the first new private sector bank established in India in 1994.
- It has over 1622 branches across India and one of the largest ATM networks with over 9924 ATMs.
- The bank focuses on retail banking, corporate banking, treasury and merchant banking services.
- It aims to be the preferred financial solutions provider through excellent customer service, empowered employees, and technology.
Consumer Segmentation
The document provides a segmentation strategy for a regional bank's consumer base that is aged 55 and older. It analyzes the behaviors and characteristics of three key generations: the G.I. Generation, Silent Generation, and Baby Boomers. For each generation, it summarizes historical events, technology usage, social attributes, and banking behaviors. It recommends conducting primary consumer research and developing a tailored segmentation strategy to better target and serve the different generational groups.
Axis final
This document provides information about Axis Bank and the Indian banking sector. It discusses the size of the Indian banking sector in terms of total assets and deposits. It also outlines the different types of banks in India and provides details about Axis Bank, including its branch network, services offered, marketing strategies, competitors and measures taken to stay ahead of competitors.
AXIS BANK (SEGMENTATION AXIS BANK PRODUCTS & SERVICES.)
Axis Bank was established in 1994 as one of the first private sector banks in India. It offers various banking products and services segmented according to demographic and psychographic variables to meet the diverse needs of individual and corporate clients. The bank analyzes its strengths, weaknesses, opportunities, and threats to improve its offerings. It aims to provide excellent customer service and innovative products through teamwork and integrity.
study of the behavior of consumer on the axis bank advertisement
Axis Bank's advertisement portrays how people's lives are interconnected and progress together through a circle. It shows how one person's actions can motivate and help others. The ad highlights key factors that influence consumer behavior, such as geographical reach, cultural values, and psychological motivations. It depicts emotions that drive purchases and milestone moments. Overall, the ad skillfully represents how Axis Bank can play a role in people's financial progress by targeting important social and individual factors known to shape consumer decisions.
Group 3 idbi bank (strategy)
IDBI Bank has expertise in project financing and providing customized solutions to businesses, supported by state-of-the-art IT systems. However, it has relatively low penetration in rural areas and a small network of branches and ATMs compared to major competitors like SBI and HDFC Bank. Going forward, IDBI Bank aims to improve customer service and tap opportunities in personal banking to grow its business. It faces threats from increased competition from other banks and potential economic downturns.
consumer perception about products and services of Axis Bank
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Consumer motivation summary notes
1. Motivation is driven by an individual's needs and goals. Needs are innate physiological needs or acquired psychological needs, while goals are the results that individuals seek to fulfill their needs.
2. Maslow's hierarchy of needs proposes that people seek to fulfill lower-level physiological and safety needs before pursuing higher-level social, ego, and self-actualization needs.
3. Motivation is dynamic as needs and goals change based on life experiences, with new needs emerging and goals adapted as other needs are satisfied or not attained.
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Axisbank2 12632252532412-phpapp02 - copy
The document provides an overview of Axis Bank, one of India's largest private sector banks. Some key points:
- Axis Bank was the first new private sector bank established in India in 1994.
- It has over 1622 branches across India and one of the largest ATM networks with over 9924 ATMs.
- The bank focuses on retail banking, corporate banking, treasury and merchant banking services.
- It aims to be the preferred financial solutions provider through excellent customer service, empowered employees, and technology.
Consumer Segmentation
The document provides a segmentation strategy for a regional bank's consumer base that is aged 55 and older. It analyzes the behaviors and characteristics of three key generations: the G.I. Generation, Silent Generation, and Baby Boomers. For each generation, it summarizes historical events, technology usage, social attributes, and banking behaviors. It recommends conducting primary consumer research and developing a tailored segmentation strategy to better target and serve the different generational groups.
Axis final
This document provides information about Axis Bank and the Indian banking sector. It discusses the size of the Indian banking sector in terms of total assets and deposits. It also outlines the different types of banks in India and provides details about Axis Bank, including its branch network, services offered, marketing strategies, competitors and measures taken to stay ahead of competitors.
AXIS BANK (SEGMENTATION AXIS BANK PRODUCTS & SERVICES.)
Axis Bank was established in 1994 as one of the first private sector banks in India. It offers various banking products and services segmented according to demographic and psychographic variables to meet the diverse needs of individual and corporate clients. The bank analyzes its strengths, weaknesses, opportunities, and threats to improve its offerings. It aims to provide excellent customer service and innovative products through teamwork and integrity.
study of the behavior of consumer on the axis bank advertisement
Axis Bank's advertisement portrays how people's lives are interconnected and progress together through a circle. It shows how one person's actions can motivate and help others. The ad highlights key factors that influence consumer behavior, such as geographical reach, cultural values, and psychological motivations. It depicts emotions that drive purchases and milestone moments. Overall, the ad skillfully represents how Axis Bank can play a role in people's financial progress by targeting important social and individual factors known to shape consumer decisions.
Group 3 idbi bank (strategy)
IDBI Bank has expertise in project financing and providing customized solutions to businesses, supported by state-of-the-art IT systems. However, it has relatively low penetration in rural areas and a small network of branches and ATMs compared to major competitors like SBI and HDFC Bank. Going forward, IDBI Bank aims to improve customer service and tap opportunities in personal banking to grow its business. It faces threats from increased competition from other banks and potential economic downturns.
consumer perception about products and services of Axis Bank
Summer internship project on consumer perception about products and service of Axis bank, sikar branch.
Consumer motivation summary notes
1. Motivation is driven by an individual's needs and goals. Needs are innate physiological needs or acquired psychological needs, while goals are the results that individuals seek to fulfill their needs.
2. Maslow's hierarchy of needs proposes that people seek to fulfill lower-level physiological and safety needs before pursuing higher-level social, ego, and self-actualization needs.
3. Motivation is dynamic as needs and goals change based on life experiences, with new needs emerging and goals adapted as other needs are satisfied or not attained.
Market segmentation & competitive analysis of banking products
Axis Bank provides various banking products and services to individuals and businesses. It offers savings accounts, current accounts, loans, credit cards, investments and insurance. The bank uses demographic and psychographic variables like location, occupation, lifestyle and income to segment its customers. The document compares Axis Bank's savings and current account features to other banks like HDFC, ICICI and Yes Bank. It finds that Axis Bank charges higher non-maintenance fees but provides more free transactions. Customer research showed that savings accounts are most popular but fees and service issues cause dissatisfaction. The document recommends Axis Bank reduce fees, improve services and launch new products to better compete.
IDBI
The document provides an overview of IDBI Bank including:
- IDBI Bank was established in 1964 and was originally fully owned by the government but has since seen decreasing government ownership and an increase in private ownership.
- It has a large network of over 900 branches across India and provides various corporate and retail banking services.
- Some key investments and subsidiaries of IDBI Bank that have helped develop India's financial system are listed.
Summer internship at axis bank
This document summarizes an internship report submitted to Axis Bank. It provides background on Axis Bank, including its vision, capital structure, business segments, and SWOT analysis. The internship project involved a comparative analysis of Axis Bank's products and services against its competitors. A survey was conducted with 100 Axis Bank customers. Findings showed customers were generally satisfied but Axis could improve areas like technology updates and number of ATMs. Recommendations included promoting internet banking more, increasing ATM network flexibility, and targeting more customer groups. The conclusion was that Axis has a good customer relationship but needs to improve services and adoption of technology versus competitors.
Axis Bank
Axis Bank was formerly known as UTI Bank. It had to change its name from UTI Bank to Axis Bank for several reasons, including no longer being allowed to use the UTI brand name without paying royalty fees. Axis Bank underwent a major rebranding effort, adopting a new logo and color scheme to establish its own identity independent of UTI. Axis Bank has grown significantly since its founding, expanding its branch network across India and internationally while increasing its customer base and offerings in retail, corporate, and investment banking.
Market Segmentation
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.
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- IDBI Bank was established in 1964 and was originally fully owned by the government but has since seen decreasing government ownership and an increase in private ownership.
- It has a large network of over 900 branches across India and provides various corporate and retail banking services.
- Some key investments and subsidiaries of IDBI Bank that have helped develop India's financial system are listed.
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behavior of consumer on advertisement of Axis bank
- 1. BANASTHALI UNIVERASITY 2015-2016 CONSUMER BEHAVIOR STUDY ON THE ADVERTISEMENT OF AXIS BANK badhti ka naam jaindgi… Submitted to- Submitted by- Mr. Abhinav Nigam Riya Jain (Assistant professor) (MBA 1st year) FMS –Wisdom ROLL No-9787