AppFog is a PaaS platform that allows users to deploy and manage applications on public and private clouds. It is built using Cloud Foundry technology and supports deploying apps on Amazon Web Services, Rackspace, and HP Cloud infrastructures. The document provides an overview of AppFog's features like account creation, application deployment and management, services, add-ons, domain configuration, and use of environment variables.
Amazon Simple Email Service (SES) allows users to send marketing, transactional, and other emails through a simple API call that leverages Amazon's scalable email infrastructure. The presentation covered an overview of SES, key concepts like feedback and sending limits, pricing which charges $0.10 per thousand emails, and steps for getting started including signing up, verifying email addresses, and sending emails. Resources and support options were also provided.
This document discusses designing REST APIs using RAML (Representational State Transfer API Modeling Language). It covers topics like POST requests to create new entries, URI parameters to support dynamic data, including example files, securing APIs with authentication, mocking services for testing, and sharing RAML definitions with other users.
1. This document provides steps to troubleshoot issues getting a Tally.ERP 9 license in both single-user and multi-user environments.
2. For single-user, it involves checking the system date/time and license file. For multi-user, it provides steps to check the license server machine like date/time and license file, and to restart the license server.
3. It also lists steps for client machines to check the Tally.ini configuration, IP settings, ability to ping the server, ensuring the license server is running, and checking firewall and proxy settings.
Andrei Vashkievich: 5 Steps For No-SPAM E-mails in MagentoMeet Magento Poland
The document outlines 5 steps for preventing spam emails in Magento: 1) proper server and IP configuration including SPF records and DomainKeys, 2) proper email structure with both plain text and HTML parts, 3) valuable email content without stop words or single images, 4) testing email messages using third-party services or internal teams on different devices, and 5) providing freebies like an email spam report check and extension to improve emails.
AppFog is a PaaS platform that allows users to deploy and manage applications on public and private clouds. It is built using Cloud Foundry technology and supports deploying apps on Amazon Web Services, Rackspace, and HP Cloud infrastructures. The document provides an overview of AppFog's features like account creation, application deployment and management, services, add-ons, domain configuration, and use of environment variables.
Amazon Simple Email Service (SES) allows users to send marketing, transactional, and other emails through a simple API call that leverages Amazon's scalable email infrastructure. The presentation covered an overview of SES, key concepts like feedback and sending limits, pricing which charges $0.10 per thousand emails, and steps for getting started including signing up, verifying email addresses, and sending emails. Resources and support options were also provided.
This document discusses designing REST APIs using RAML (Representational State Transfer API Modeling Language). It covers topics like POST requests to create new entries, URI parameters to support dynamic data, including example files, securing APIs with authentication, mocking services for testing, and sharing RAML definitions with other users.
1. This document provides steps to troubleshoot issues getting a Tally.ERP 9 license in both single-user and multi-user environments.
2. For single-user, it involves checking the system date/time and license file. For multi-user, it provides steps to check the license server machine like date/time and license file, and to restart the license server.
3. It also lists steps for client machines to check the Tally.ini configuration, IP settings, ability to ping the server, ensuring the license server is running, and checking firewall and proxy settings.
Andrei Vashkievich: 5 Steps For No-SPAM E-mails in MagentoMeet Magento Poland
The document outlines 5 steps for preventing spam emails in Magento: 1) proper server and IP configuration including SPF records and DomainKeys, 2) proper email structure with both plain text and HTML parts, 3) valuable email content without stop words or single images, 4) testing email messages using third-party services or internal teams on different devices, and 5) providing freebies like an email spam report check and extension to improve emails.
Using Parse Server to send emails via MandrillCharles Ramos
This document provides a tutorial for setting up Mandrill email services through Parse Server for an Android application. It includes 4 steps: 1) Creating a MailChimp account, 2) Generating an API key in Mandrill, 3) Setting up a sending domain, and 4) Implementing a Cloud Code function to send emails via the Mandrill API. The Cloud Code function is called from the Android application to send test emails.
Amazon Simple Notification Service (SNS) is a push notification service that allows users to send messages to large numbers of recipients like mobile devices or email. The Mule SNS Connector allows connecting to SNS to perform operations like creating topics, subscriptions, and publishing messages. To publish a message, a topic must first be created in AWS SNS and the connector configured with credentials. Then a publish operation can be used to send a message to subscribers of that topic.
Multi Domain Alias In the Odoo 17 ERP ModuleCeline George
A multi-domain alias is a feature commonly provided by web hosting services and domain registrars. It allows you to associate multiple domain names with a single website or web hosting account. This can be useful for various purposes, including branding, marketing, and simplifying access to your website. You can add one or more alias domains to your hosting account. These are additional domain names that you own and want to point to the same website as your primary domain.
The basic settings related to cPanel & WHM, such as nameservers or contact information, can be configured through this interface. All available setup settings are displayed by the system by default.
Setting up your own email server with hmailserverrifqirr
This document provides instructions for setting up an email server using hMailServer on Windows. It discusses configuring DNS records, installing hMailServer, and configuring the server by creating a domain, user accounts, aliases and settings. It also covers testing the email environment and preventing it from being an open relay. Setting up an email server from home requires additional considerations due to dynamic IP addresses and potential ISP restrictions.
High Velocity DevOps: Four Ways to Leverage CloudFront in Faster DevOps Workf...Amazon Web Services
Increase your organization’s agility by diving deep and discovering how Amazon CloudFront integrates with other services to accelerate your DevOps workflows. In this session, which is jointly presented with Realtor.com, we cover four main areas of DevOps with customer success stories. Build: Programmatically launch and configure your CloudFront distributions by using AWS CloudFormation or Terraform templates as infrastructure as code (IaC). Test: Confirm that your updates deliver the intended result with A/B testing before moving all your traffic by using CloudFront and Lambda@Edge. Release: Continuously manage and deploy your application to the Amazon CloudFront Global Edge Network with AWS CodeStar. Monitor: Uncover actionable insights hiding in your CloudFront logs by leveraging Amazon CloudWatch, Amazon Athena, or AWS Marketplace partners for intelligent monitoring and alerting.
Automate Your Alexa Lambda Function Deployment Workflows Using AWS CodeCommit...Amazon Web Services
Deploying a new version of your Alexa Skill Lambda function is always a risk. For example, you risk introducing an error in your code or a human error in the deployment process. In this talk, we show you how to minimize these risks. First, we show you how to automate your deployment workflow, from the commit of the change in your source code repository to the deployment of the Lambda function. We then show you how to automatically test your code deployment and, when the test passes, to progressively shift Alexa customers' traffic from the old version of your Lambda function to the new version. This enables you to quickly roll back your deployment in the unlikely case that you introduced a bug in the new version.
Microsoft Dynamics CRM 2016 includes new features such as the Web API, enhanced knowledge management capabilities, and solution patching. The Web API provides a new REST endpoint that supports OData v4 and CORS. Knowledge articles now support rich content and publishing workflows. Solutions can now be exported and updated incrementally using patches. Additional enhancements include improved SLAs, document templates, and authentication for XRMTooling controls.
Choosing domain and IP address for Salesforce Marketing CloudArek Rafflewski
What does it mean to choose a domain for Salesforce Marketing Cloud? This is a process. Select domain; Sender Authentication Package or Private Domain; Dedicated IP Address or Shared IP Address; SSL Certification; IP Address Warming.
The document discusses best practices for sending bulk emails using PHP including using libraries like Zend_Mail and Swiftmailer, setting proper headers and authentication, managing opt-in subscriber lists, handling unsubscribes, and avoiding blacklisting. It also provides tips for identity and branding, list management, bounce handling, and delivery best practices. Sample PHP code is given to illustrate techniques for sending emails and processing bounce addresses.
LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email InfrastructureSendGrid
Email delivery is a complex and difficult problem, SendGrid makes sure developers never have to deal with that type of pain. Come learn how easy it is to replace your email sending infrastructure with SendGrid and all of the benefits to you and your customers. Then, this question becomes less important: What does it cost you if an email does not get delivered to one of your customers?
Configuring apache, php, my sql, ftp, ssl, ip tables phpmyadmin and server mo...Chanaka Lasantha
This document provides instructions for configuring various server applications and services on a Linux server including Apache, PHP, MySQL, FTP, SSL, IPTables, PHPMyAdmin, and server monitoring. It discusses installing and configuring each of these applications and services individually with specific configuration details. The document is intended to provide a complete solution for setting up these common LAMP stack components and services on a Linux server.
This PPT provides information about those cPanel terms (starting with the alphabet A) that a cPanel user will frequently encounter or needs to be aware of, in order to use cPanel comfortably.
This document discusses how to configure an SMTP server client module in Odoo to enable sending emails from business processes and workflows. It provides instructions on installing the SMTP client module, configuring the mail server settings, creating a test email action, and linking the action to a workflow to enable automatic email notifications when certain events occur. Finally, it confirms that the server is ready to send emails once the mail transfer agent process is active.
IdP, SAML, OAuth are new acronyms for identity in the cloud. SAML is used for federated authentication between an identity provider (IdP) like Active Directory and a service provider (SP) like Office 365. The IdP authenticates the user and sends a SAML token with claims to the SP. OAuth streamlines authentication for mobile by issuing short-lived access tokens instead of passing full credentials or SAML assertions between each service. It allows authorization without passwords and tokens can be revoked, reducing risks of compromised apps. Office 365 uses Azure Active Directory as an IdP with SAML or OAuth to authenticate users from an on-premises Active Directory via federation or synchronization.
The Softlayer API allows users to automate tasks like managing servers and infrastructure. It has over 260 services, 3,183 methods, and 15,816 properties. Common tasks that can be automated include provisioning servers, managing object storage, and implementing messaging queues. The API uses a hierarchical structure of services and supports REST, SOAP, and XML-RPC. Useful resources for learning the Softlayer API include its documentation, code samples, and Python client libraries.
Moving from Mandrill
Tips
by Giedrius Rimkus
PlateCulture sends transactional emails through services like Mandrill. This document discusses PlateCulture moving their transactional email service from Mandrill to SendGrid after Mandrill required a Mailchimp account. It provides tips for supporting both services during a transition and ensuring a smooth migration to SendGrid to maintain email functionality.
This document discusses DHCP, DNS, and proxy servers. It provides instructions on how to install and configure DHCP and DNS servers in Windows Server 2008. It explains what DHCP, DNS, and proxy servers are and their purposes. DHCP assigns IP addresses to clients, DNS maps domain names to IP addresses, and proxy servers allow indirect network connections between clients and other servers.
MarvelSoft SchoolAdmin school software lan setup guideRanganath Shivaram
This document provides steps to configure the SchoolAdmin client-server setup in a local area network (LAN). It explains that the SchoolAdmin software needs to be installed on a server computer and that clients can then access it via Mozilla Firefox. The 5 steps are: 1) Note the IP address of the SchoolAdmin server. 2) Check connectivity from clients to the server using ping. 3) Install Firefox on clients. 4) Access the SchoolAdmin URL on Firefox using the server IP address. 5) Create a Firefox shortcut on clients' desktops with the SchoolAdmin URL to provide easy access.
In this session, you will learn how to deploy, monitor and manage your serverless APIs in production. We will deep dive into advanced capabilities of API Gateway that enable customers to build large scale data ingesting applications and dynamic websites. We will show you how to set up alarming and analyze logging for Amazon API Gateway and AWS Lambda using AWS CloudWatch, and automate common maintenance and management tasks for your services. In addition, we will review latest features that provide customers more control over their integrations and more insight into API usage.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Using Parse Server to send emails via MandrillCharles Ramos
This document provides a tutorial for setting up Mandrill email services through Parse Server for an Android application. It includes 4 steps: 1) Creating a MailChimp account, 2) Generating an API key in Mandrill, 3) Setting up a sending domain, and 4) Implementing a Cloud Code function to send emails via the Mandrill API. The Cloud Code function is called from the Android application to send test emails.
Amazon Simple Notification Service (SNS) is a push notification service that allows users to send messages to large numbers of recipients like mobile devices or email. The Mule SNS Connector allows connecting to SNS to perform operations like creating topics, subscriptions, and publishing messages. To publish a message, a topic must first be created in AWS SNS and the connector configured with credentials. Then a publish operation can be used to send a message to subscribers of that topic.
Multi Domain Alias In the Odoo 17 ERP ModuleCeline George
A multi-domain alias is a feature commonly provided by web hosting services and domain registrars. It allows you to associate multiple domain names with a single website or web hosting account. This can be useful for various purposes, including branding, marketing, and simplifying access to your website. You can add one or more alias domains to your hosting account. These are additional domain names that you own and want to point to the same website as your primary domain.
The basic settings related to cPanel & WHM, such as nameservers or contact information, can be configured through this interface. All available setup settings are displayed by the system by default.
Setting up your own email server with hmailserverrifqirr
This document provides instructions for setting up an email server using hMailServer on Windows. It discusses configuring DNS records, installing hMailServer, and configuring the server by creating a domain, user accounts, aliases and settings. It also covers testing the email environment and preventing it from being an open relay. Setting up an email server from home requires additional considerations due to dynamic IP addresses and potential ISP restrictions.
High Velocity DevOps: Four Ways to Leverage CloudFront in Faster DevOps Workf...Amazon Web Services
Increase your organization’s agility by diving deep and discovering how Amazon CloudFront integrates with other services to accelerate your DevOps workflows. In this session, which is jointly presented with Realtor.com, we cover four main areas of DevOps with customer success stories. Build: Programmatically launch and configure your CloudFront distributions by using AWS CloudFormation or Terraform templates as infrastructure as code (IaC). Test: Confirm that your updates deliver the intended result with A/B testing before moving all your traffic by using CloudFront and Lambda@Edge. Release: Continuously manage and deploy your application to the Amazon CloudFront Global Edge Network with AWS CodeStar. Monitor: Uncover actionable insights hiding in your CloudFront logs by leveraging Amazon CloudWatch, Amazon Athena, or AWS Marketplace partners for intelligent monitoring and alerting.
Automate Your Alexa Lambda Function Deployment Workflows Using AWS CodeCommit...Amazon Web Services
Deploying a new version of your Alexa Skill Lambda function is always a risk. For example, you risk introducing an error in your code or a human error in the deployment process. In this talk, we show you how to minimize these risks. First, we show you how to automate your deployment workflow, from the commit of the change in your source code repository to the deployment of the Lambda function. We then show you how to automatically test your code deployment and, when the test passes, to progressively shift Alexa customers' traffic from the old version of your Lambda function to the new version. This enables you to quickly roll back your deployment in the unlikely case that you introduced a bug in the new version.
Microsoft Dynamics CRM 2016 includes new features such as the Web API, enhanced knowledge management capabilities, and solution patching. The Web API provides a new REST endpoint that supports OData v4 and CORS. Knowledge articles now support rich content and publishing workflows. Solutions can now be exported and updated incrementally using patches. Additional enhancements include improved SLAs, document templates, and authentication for XRMTooling controls.
Choosing domain and IP address for Salesforce Marketing CloudArek Rafflewski
What does it mean to choose a domain for Salesforce Marketing Cloud? This is a process. Select domain; Sender Authentication Package or Private Domain; Dedicated IP Address or Shared IP Address; SSL Certification; IP Address Warming.
The document discusses best practices for sending bulk emails using PHP including using libraries like Zend_Mail and Swiftmailer, setting proper headers and authentication, managing opt-in subscriber lists, handling unsubscribes, and avoiding blacklisting. It also provides tips for identity and branding, list management, bounce handling, and delivery best practices. Sample PHP code is given to illustrate techniques for sending emails and processing bounce addresses.
LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email InfrastructureSendGrid
Email delivery is a complex and difficult problem, SendGrid makes sure developers never have to deal with that type of pain. Come learn how easy it is to replace your email sending infrastructure with SendGrid and all of the benefits to you and your customers. Then, this question becomes less important: What does it cost you if an email does not get delivered to one of your customers?
Configuring apache, php, my sql, ftp, ssl, ip tables phpmyadmin and server mo...Chanaka Lasantha
This document provides instructions for configuring various server applications and services on a Linux server including Apache, PHP, MySQL, FTP, SSL, IPTables, PHPMyAdmin, and server monitoring. It discusses installing and configuring each of these applications and services individually with specific configuration details. The document is intended to provide a complete solution for setting up these common LAMP stack components and services on a Linux server.
This PPT provides information about those cPanel terms (starting with the alphabet A) that a cPanel user will frequently encounter or needs to be aware of, in order to use cPanel comfortably.
This document discusses how to configure an SMTP server client module in Odoo to enable sending emails from business processes and workflows. It provides instructions on installing the SMTP client module, configuring the mail server settings, creating a test email action, and linking the action to a workflow to enable automatic email notifications when certain events occur. Finally, it confirms that the server is ready to send emails once the mail transfer agent process is active.
IdP, SAML, OAuth are new acronyms for identity in the cloud. SAML is used for federated authentication between an identity provider (IdP) like Active Directory and a service provider (SP) like Office 365. The IdP authenticates the user and sends a SAML token with claims to the SP. OAuth streamlines authentication for mobile by issuing short-lived access tokens instead of passing full credentials or SAML assertions between each service. It allows authorization without passwords and tokens can be revoked, reducing risks of compromised apps. Office 365 uses Azure Active Directory as an IdP with SAML or OAuth to authenticate users from an on-premises Active Directory via federation or synchronization.
The Softlayer API allows users to automate tasks like managing servers and infrastructure. It has over 260 services, 3,183 methods, and 15,816 properties. Common tasks that can be automated include provisioning servers, managing object storage, and implementing messaging queues. The API uses a hierarchical structure of services and supports REST, SOAP, and XML-RPC. Useful resources for learning the Softlayer API include its documentation, code samples, and Python client libraries.
Moving from Mandrill
Tips
by Giedrius Rimkus
PlateCulture sends transactional emails through services like Mandrill. This document discusses PlateCulture moving their transactional email service from Mandrill to SendGrid after Mandrill required a Mailchimp account. It provides tips for supporting both services during a transition and ensuring a smooth migration to SendGrid to maintain email functionality.
This document discusses DHCP, DNS, and proxy servers. It provides instructions on how to install and configure DHCP and DNS servers in Windows Server 2008. It explains what DHCP, DNS, and proxy servers are and their purposes. DHCP assigns IP addresses to clients, DNS maps domain names to IP addresses, and proxy servers allow indirect network connections between clients and other servers.
MarvelSoft SchoolAdmin school software lan setup guideRanganath Shivaram
This document provides steps to configure the SchoolAdmin client-server setup in a local area network (LAN). It explains that the SchoolAdmin software needs to be installed on a server computer and that clients can then access it via Mozilla Firefox. The 5 steps are: 1) Note the IP address of the SchoolAdmin server. 2) Check connectivity from clients to the server using ping. 3) Install Firefox on clients. 4) Access the SchoolAdmin URL on Firefox using the server IP address. 5) Create a Firefox shortcut on clients' desktops with the SchoolAdmin URL to provide easy access.
In this session, you will learn how to deploy, monitor and manage your serverless APIs in production. We will deep dive into advanced capabilities of API Gateway that enable customers to build large scale data ingesting applications and dynamic websites. We will show you how to set up alarming and analyze logging for Amazon API Gateway and AWS Lambda using AWS CloudWatch, and automate common maintenance and management tasks for your services. In addition, we will review latest features that provide customers more control over their integrations and more insight into API usage.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. What Is Mandrill?
Mandrill is designed to help applications or
websites that need to send transactional email
like password resets, order confirmations,
notifications and welcome messages.
Technically, you can send any legal, non-spam
emails through Mandrill.
3. Points
How to Get Started with Mandrill?
SMTP Integration.
Delivery and Authentication.
API Integration.
Inbound Email Processing.
Webhooks.
Reputation and Hourly Quota.
4. Get Started
Create a Mandrill Account
To get started, you'll want to create a new Mandrill account here:
http://mandrill.com/signup/
Set Up Sending Domains
Once you've SIGNED UP, one of the first things you'll want to do is set
up your sending domain(s).
• Sender Policy Framework (SPF) Record
• Domain Keys Identified Mail (DKIM) Record
5. SMTP Integration
Find our SMTP credentials on the SMTP & API Info in settings page.
The SMTP password is any active API key for your account, not the password
used to log in to Mandrill.
6. SPMTP Integration with PHP Mailer Class
$mail->Host = 'smtp.mandrillapp.com'; // Specify main and backup server
$mail->Port = 587; // Set the SMTP port
$mail->SMTPAuth = true; // Enable SMTP authentication
$mail->Username = 'MANDRILL_USERNAME'; // SMTP username
$mail->Password = 'MANDRILL_APIKEY'; // SMTP password
$mail->SMTPSecure = 'tls'; // Enable
7. Email Delivery & Authentication
Email can be easy to forge, so Mandrill automatically authenticates all emails
sent through their system using multiple authentication methods to help
improve deliverability.
Set Up Sending Domains
Add SPF and DKIM records to our sending domains to remove the 'on behalf
of' or 'via' information.
1.Add new sending domain under settings.
2.Click the View DKIM Settings and View SPF Settings links for more detailed
information
3.Click the Test DNS Settings button to check and verify the DNS settings for
our sending domain.
8. API Integration
Mandrill has official API clients/wrappers for the following languages:
Ruby, Python, NodeJS, JavaScript and PHP.
Third-Party API Wrappers
There is a list of known Mandrill API wrappers created by third parties for
different languages. In php, we can use
•https://github.com/kai5263499/mandrill-php
•https://github.com/darrenscerri/Mindrill
•https://github.com/MichMich/laravel-mandrill (LaravelPHP)
9. API Endpoint
All API URLs are relative to
https://mandrillapp.com/api/1.0/.
For example, the /users/ping API call is reachable at
https://mandrillapp.com/api/1.0/users/ping.json.
11. Using the Library
Mandrill API start by including the library and instantiating the Mandrill class.
<?php
require_once 'mandrill-api-php/src/Mandrill.php'; //Not required with Composer
$mandrill = new Mandrill('YOUR_API_KEY');
?>
12. API Calls
Mandrill API calls are described in the following link
https://mandrillapp.com/api/docs/index.php.html
Users Calls
Messages Calls
Tags Calls
Rejects Calls
Whitelists Calls
Senders Calls
Urls Calls
Templates Calls
Webhooks Calls
Subaccounts Calls
Inbound Calls
Exports Calls
Ips Calls
Metadata Calls
15. Inbound Email Processing
Set Up an Inbound Domain
Add a Route
Test Inbound Webhooks
Inbound Events Format
16. Set up an inbound domain
Go to Inbound in your Mandrill account.
Add the domain or subdomain name where you’ll receive mail and click the
+ Add New Inbound Domain button.
Click the DNS Settings button for any domain you’ve added to get the DNS
records you’ll need to add for your domain.
Test the records for your domain using the Test button. We’ll check the MX
records for the domain to be sure they’re configured properly.
17. Add a Route
A route defines the local part (everything before the @ symbol) of the email
address(es) where you’ll receive mail.
18. Inbound emails are processed based on the routes you’ve set up, and
messages matching the routes are sent to your specified URL(s) as a webhook.
The following link describes the message format:
https://mandrill.zendesk.com/hc/en-us/articles/205583197-Inbound-Email-Processing-Overview#inbound-
events-format
19. Mandrill's webhooks allow our application to receive information about
email events as they occur. See the screenshot attached:
20.
21. Other Considerations
Sending quota
Each account has an hourly sending quota based on the account reputation
and typical volume of email. When you first get started, since you have an
unknown reputation, the quota is very low but will quickly increase as you
start sending.
Size limits
Messages should be 25MB in size or less.
Attachments
You can include any type of attachment, including inline images. Messages
with attachments will be queued and all attachments run through a series of
virus scanning engines.