4. {
{
represents
the beer
represents
infinity+
Origin of our name Color pallete
Orange
HEX Code: #f16521
HEX Code: #f16521
Dark brown
Colors are friendly
and cheerful. They
represent confidence,
optimism, clarity and
warmth, coinciding
with brand values.
5. Why to start a
bar & bistro?
Beer is the #3 most popular
drink, after water and tea
Given high competition
level and saturated market
Influx of foreigners
Lack of imported beer
6. Where will
Gold Dust
be located?
SKKU neighborhood, in Seoul
Populated residential area
Lots of international students
Universities nearby
Next to subway station
{
7. MISSION
Create a platform that
allows people from all
walks to share their stories
VISION
Turn the company into a
self sustainable business
within two years
Company
values
8. Fun & quirky
Ownership
Integrity
Sense of belonging
Adaptability to the ever
changing environment
Only serve what you
would like to receive
1
2
3
4
5
Core
values
6
9. Stock market concept for sales
Integrate principles of stock
market with prices of beers,
moving according to demand
Increase
in price
Decrease
in price
Fast moving product Slow moving product
LCD screens display different types of beer along
with listed prices, depending on the popularity
10.
11. Customers will be able to
‘stockpile’ a maximum of
10 bottles of beer per table
(buy low, sell high)
An app will be created to run live price
movements and issue table accounts
Every table will have an inbuilt touch
screen to show prices information
12. Beer prices move according to sales
Random happy hour sessions
Homebrew beer (created from
consumer’s feedbacks and
social media contests)
Beer vending machine for take away
Why is Gold Dust different?
13. Taste of origin Top service Refreshing concept
Pre-set menu with
recommended
dishes to choose
Jukebox offering
different kinds of
music to play
Beer vending
machines for
convenience
Value proposition
15. New start up, limited capital
Why Gold Dust
does not co-brand?
Low initial brand awareness,
unable to attract potential
partnering brands
16. STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Wide variety
Hi tech equipments
Refreshing/quirky concept
Saturated market
Low barrier of entry
Source of suppliers
High freight cost
Strong competitors
Inadaptability of locals
Less strategic location
(already pre-occupied or high rent)
Low economy of scale
Inexperienced team
New concept
Possible buy out
Sponsorship from beers
26. Social media strategy
f Contests,
campaigns,
new produtcs
t
Happy hours,
brand news,
beer fun facts
Fan pictures,
beers and store
pictures, events
Create a social game
where people guess the
logos of beer brands and
get special rewards
27. Promote a contest to
choose a new flavor for
our homebrew beer
GD
People can suggest a new flavor and
vote to choose the best one
