Beck's

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Beck's

  1. 1. Beck’s<br />By: Jacob Babcock<br />
  2. 2. LuderRutenberg, Heinrech Beck– 1873<br />Breman, Germany<br />Port city – easy to ship out<br />International Powerhouse<br />Logo <br />Square key in the city’s coat of arms since 1366 in honor of St. Peter. <br />Beck’s Version since 1884.<br />History<br />
  3. 3. Local Families<br />Sold to Interbrew in 2002 – 2.1 Billion<br />Now AB Inbev - #1 Brewer in the world<br />Owners<br />
  4. 4. 6 types <br />Original – fruity with a dry crisp finish<br />Non-Alcoholic - .5 %<br />Premier Light – 64 calories<br />Oktoberfest – Malty, Sweet Flavor – Amber Color<br />Dark Beer – Copper Color – Made with barley malt<br />Product<br />
  5. 5. Beer Purity Law of 1516<br />Established by Bavarian Duke<br />Purist Barley, Malt, Hops, Yeast, and Water<br />Local Brewing<br />Supervise setup and bottling<br />Sample Sent back<br />Very Strict<br />Manufacturing<br />
  6. 6. 1.9 % of Imported Beer Worldwide<br />Market Share & Competition<br />
  7. 7. Sold in over 100 Countries<br />United Kingdom, USA, Italy, Australia, Ukraine <br />Mostly imported from Breman, Germany<br /> Few are approved local breweries<br />Geographic Region & Distribution<br />
  8. 8. Rhaphsody Rocks Music Tour <br />Beck’s Fusions Music Event in London<br />Beck’s Music competition<br />Attempt to create a Beck’s label<br />CommunityInvolvement<br />
  9. 9. In the 2006 film Beerfest, Beck’s was said to be the third best beer in Germany.<br />Beerfest<br />
  10. 10. German Car Bomb<br />12 oz Beck’s<br />1.5 ounce shot of Jagermeister<br />Drop shot into glass of Becks and drink as fast as possible<br />Recipes<br />
  11. 11. Date Grape<br />Half Pint of Beck’s original<br />Half Pint of Grape Soda<br />Shot of Sambuca<br />Recipes Cont.<br />
  12. 12. A beck’s original pilsner would be great to enjoy with Whitefish.<br />The hoppy Pilsner can often enhance the flavor of the whitefish!<br />Menu Item<br />
  13. 13. Reference Page<br />http://drinkwiththewench.com/?p=1253<br />http://www.becks.com/<br />http://becksbeer.com/lda.aspx?ReturnUrl=%2fdefault.aspx<br />http://www.webtender.com/<br />http://www.beertown.org/education/pdf/beer&food.pdf<br />http://www.ab-inbev.com/<br />http://www.impawards.com/2006/posters/beerfest.jpg<br />http://www.clashmusic.com/files/imagecache/big_node_view/files/images/massive-attack-live-shot-lo.jpg<br />Market Share Reporter 2009 Volume 1 Book<br />References<br />

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