The Funnel is DEAD!
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This purchase cycle highlights that social customer’s really emphasize “the input of those who define their interest graphs”. Social customers “evaluate the shared experiences of those they trust, and expect business to respond to their socialized questions”. As a consequence, these customer’s follow an elliptical pattern, vs a linear approach, in their decision making. ”Their next steps are inspired by the insights of others, and their experience are, in turn, fed back into the cycle to inform the decisions of others”. Read More: http://beeha.us/blog/the-funnel-is-dead-infographic/
