IBM Blueworks Live is a cloud-based process modeling tool that allows organizations to capture, collaborate on, and analyze business processes. Key features include centralized storage of all process artifacts in a single repository, intuitive interfaces translated into 11 languages, and strong collaboration capabilities. It has over 1,000 customer organizations and 100,000 users.

1. IBM Blueworks Live

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IBM Blueworks Live – Executive Summary
• Dedicated process modeling tool
• Runs in the IBM Cloud
• All artifacts are stored in a central repository
and are always up to date
• Intuitive and easy to use
• Strong collaboration features that make
business teams more productive
• Translated into 11 languages; language
selectable by user
• Over 1,000 customer organizations and
100,000 users

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How you Work is a Process
► Whether implicit or explicit, your organization runs
on processes.
► But you often lack visibility into how your processes work…
… or how effective they are
… or how to improve them.
What if you had an easy way to understand,
communicate & improve your processes?

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Process Mapping is the 1st Step to Process Improvement
“You first have to know what you have
[business process mapping]…
… before you can begin any exercise to make it better [business
process reengineering].”
“Process mapping helps organizations define workflows, clarify roles,
orient staff, analyze activity, identify operational as well as compliance
gaps, optimize resource allocations and identify best practices.”
~ “From Business Processes to Business Success,”
Guardian Digital, 2013

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IBM Blueworks Live: Process Made Simple
IBM Blueworks Live is a simple, cloud-based process & decision
modeling environment that allows organizations to:
► Capture process and decision knowledge
► Collaborate across teams
► Analyze and improve business operations

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Engaging Business Users with IBM Blueworks Live
► Business users know best how the
process currently works and where it
needs fixing
► Enterprise modeling tools are
specialized and complex – limiting large
scale participation
“Blueworks Live gets business users excited
about process improvement by engaging them
directly in the information capture, analysis,
and proposed improvement.”
~ Bruce Silver,
“Engage Business Users in Process Improvement with IBM Blueworks
Live”, 2014

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4 Reasons Business Users Like Using Blueworks Live
Easy and intuitive to use1
Single source of the truth for all process models2
Team collaboration built-in3
Easily add details to document & analyze models4

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► Introduces process modeling in a simple, intuitive way
► Automatically generates process and decision
diagrams; layout is automatic and fast
► Get started quickly with no training required
► All work is automatically saved and backed up
► Runs in the cloud and accessed through a web browser -
nothing to install or set up, just log in and go
Easy and Intuitive to Use #1

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Single Source of the Truth
► Keep teams in sync with a
central, shared repository
that’s always up to date
► View changes in real time, so the
entire team sees the same model
► Easily designate and find
the approved version of any
business asset
► Receive notification when changes are
made to the business assets you are
following
#2

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► Share models with your team and
other project stakeholders
► Work collaboratively and see changes
dynamically
► Chat with colleagues without
leaving the application
► Follow the items you care most
about
► Post comments to ask questions and
share ideas about any aspect of the
process model
Team Collaboration, Built-in #3

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► Document an extensive set of process details
with the out-of-the-box standard properties
► Add your own custom properties to document
details specific to your organization
► Analyze, visualize and compare business
properties in Analysis mode
► Display all business properties for your end-to-
end process in Documentation view
Add Details for Documentation and Analysis #4

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… & a few more things users like about Blueworks Live
Customization
Customize Blueworks Live with single sign-on and your own
corporate branding
Glossary
Standardize terminology and select preferred terms with a shared glossary
Playbacks
Step through predefined paths in the model to help users better understand
the happy path, exception paths and other process outcomes
Exporting and Printing
Supports Word, PDF, Excel, Powerpoint, BPMN 2.0 and XPDL

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Blueworks Live vs. Generic Drawing Tools
► Simple documentation tools are unstructured, in terms of information
model, notation, and sharing – limiting large scale consistency and
understanding
► Simple documentation tools do not provide a central repository for a single
version of the truth
► Blueworks Live lets you toggle between detailed and high level views of
subprocesses; drawing tools only allow hyperlinks to other processes
“Common process diagramming tools like Microsoft Visio
actually are a barrier to business user engagement in process
improvement projects.”
~ Bruce Silver,
“Engage Business Users in Process Improvement with
IBM Blueworks Live”, 2014

14. Blueworks Live Value Proposition 1:
Everything is always centralized, versioned, up to date and in one place
• No confusion over where or how
to publish and share
• No confusion over which tool to
use
• No chance of version mismatch
between loose parts
• Everyone in the business always
has access to the same single
version of the truth
XMultiple versions of disintegrated
documents spread across dozens of
laptops, desktops, tablets and servers
Youtube video: Process Modeling in the Cloud with IBM Blueworks Live

15. Blueworks Live Value Proposition 2 -
Everyone in the organization can become a business innovator and collaborator
• Process transformation is no longer limited
to:
• Process or business area owners
• Business analysts
• Enterprise architects
• Process improvement teams and consultants
• Application architects
• IT developers
• Audit teams
• Everyone in the organization can easily model
and analyze processes, design changes and
improve process outcomes
• Great ideas and innovations emerge!!!
Youtube video: Obvious to you. Amazing to others. - by Derek Sivers

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Who is using Blueworks Live?
1200+ Customers Worldwide, across virtually every
industry
Blueworks Live has Over 75K users & 1,000,000
processes
In the US:
§ 6 of the top 10 banks
§ 10 of the top 15 insurance companies
§ 5 of the top 10 retailers

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Next Steps
§Sign up for a Free 30 day evaluation
§Invite your entire team for full collaborative experience
§Join our monthly ‘Meet The Experts’ session
§Learn advanced features and spend time in an open forum with other clients
and Blueworks Live Product Management team
§First Thursday of every month 11-12:30 EST
§Where can IBM Smarter Process take you beyond process discovery
and documentation? Learn about the potential of IBM Business
Process Manager on Cloud (BPMoC)
§Tuesdays at 12pm EST
§https://apps.na.collabserv.com/meetings/guest
§Meeting ID 8581-5320
§Password is ‘BPMoC’
§Dial In 888-426-6840 Passcode 8297661

18. BACKUP

19. § Used at hundreds of large and mid-size banks and FSS companies
§ Process modeling standard at 5 of 15 largest* banks in world
§ *As measured by total assets; not including China
§ Used departmentally by other banks in top 15
§ Used at 6 of 10 largest* U.S. Property & Casualty
insurance companies
§ *As measured by premiums written
§ NA case studies
§ Principal Financial (blinded)
§ Elevations Credit Union
§ CSAA Insurance
§ Articles
§ “How Leading Financial Institutions Use Process Modeling for Competitive Advantage”
§ “How to Transform the Customer Journey with Collaborative Process Modeling”
§ FSS white paper: coming soon
§ WW case studies/videos: Barclays video, Westpac case study, Royal Bank
of Scotland video coming soon
§ Morgan Stanley: New Q2 customer
§ First use of IBM SaaS or Cloud
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Financial Services Sector

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Public Sector
Process modeling standard at Abbott Laboratories, Cigna, Eli Lilly,
Humana, Horizon BCBS, Health Care Service Corp, DaVita and others
§ Health care payers include:
§ Cigna
§ BlueCross BlueShields (Horizon, Anthem, Highmark,
Texas, Illinois, Tennessee, Alabama…)
§ Humana
§ Capital District Physician’s Health Plan
§ Government entities include:
§ US General Services Administration; US Forest Service
§ Telefilm Canada
§ States of Massachusetts, Virginia, Wisconsin, Georgia, North Carolina, Louisiana, Alaska
§ Numerous counties and cities
§ Health care/pharma companies include:
§ Abbott Laboratories
§ Eli Lillly
§ DaVita
§ Vitalmex
§ Teva US
§ Educational institutions include:
§ University of Illinois
§ Georgia Institute of Technology
§ Monterrey Institute of Technology
§ NA case study
§ Presbyterian Healthcare Services video

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Process modeling standard at General Motors, Monsanto, Cemex,
Johnson Controls, Albemarle Corp and others
§ Manufacturers include:
§ General Motors
§ Johnson Controls
§ Mercury Marine
§ Urrea Herramientas Profesionales
§ Chemical companies include:
§ Monsanto
§ Albemarle Corp
§ Dow AgroScience
§ Cargill
§ Industrial companies include:
§ Cemex
§ National Tube Supply
§ Diavaz
§ Aerospace companies include:
§ Hughes
§ American Airlines
§ WW case study: Alpine Electronics
Industrial Sector

22. Process modeling standard at Walmart, Costco and others
§ Retailers include:
§ Walmart
§ Costco
§ Walgreens
§ CVS
§ Servicios Liverpool
§ Academy Sports
§ Distributors include:
§ FEMSA (Beverage distributor)
§ JM Family Enterprises (Toyota distributor)
§ Anixter (Electronics, communications and security distributor)
§ e-Commerce and Travel sites include:
§ eBay
§ StubHub
§ Marriott Vacations
§ BlueGreen Vacations
§ Travelport
§ WW case study: TIM AG (German value added distributor)
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Distribution Sector

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Process modeling standard at TELUS, Xerox Business Services and
Toshiba Global Commerce Solutions
§ Publishing and entertainment companies include:
§ Disney
§ John Wiley and Sons
§ Univision
§ Thomson Reuters
§ Broadcast Music Inc.
§ Telecom and energy companies include:
§ TELUS
§ Verizon
§ Util-assist
§ Ameren
§ NextEra
§ Software and solutions companies include:
§ Adobe
§ Citrix
§ Medidata Solutions
§ Business services include:
§ Xerox Business Services
§ Toshiba Global Commerce Solutions
§ Accenture
§ Computer Sciences Corporation
§ ADP
§ Softtek
§ NA case study
§ Broadcast Music Inc. (Smarter Process video with mention of Blueworks Live)
Communications Sector

24. Thank You!