The document describes B.E.C.O., a social reader app developed by PRISA Group to share its news content on Facebook. B.E.C.O. learns users' interests and delivers personalized news updates. It allows PRISA to monetize content through advertising and increases audience engagement. The business opportunity lies in accessing users where they consume news - on Facebook and mobile devices - and leveraging social sharing to drive traffic and loyalty.

1.
B
E
C
O
Product
Presenta1on
happening
in
the
world.
Keep
up
to
date
with
what’s
It’s
easy.
It’s
un.
It’s
social.
f
www.carloselopez.com

2. Carlose
Lopez
• Working
with
clients
defining,
planning
and
execu?ng
marke?ng
&
digital
strategies
• Vast
experience
in
marke?ng,
digital
transforma?on
&
change
management
Carlose
Lopez
www.carloselopez.com

3. PRISA
Group
• World’s
leading
Spanish
and
Portuguese
language
business
group
in
the
fields
of
educa?on,
informa?on
and
entertainment
• 22
countries,
reaches
50M+
users
• 250+
web
sites,
visited
by
36M+
UMV
Carlose
Lopez
www.carloselopez.com

4. Carlose
Lopez
www.carloselopez.com

5. PRISA
Group:
Strategic
Objec1ves
Media
companies
have
great
challenges
to
face,
they
have
to
embrace
digital
change
in
order
to
compete.
• Audience
growth
and
user
engagement
• Digital
revenue
growth
• Digital
mul?-­‐device
content
Carlose
Lopez
www.carloselopez.com

6. PRISA
Group:
Press
Business
Unit
• Vast
source
of
well
segmented
and
defined
content
• Strong
market
presence
in
Spain,
Portugal
and
LATAM
Carlose
Lopez
www.carloselopez.com

7. B
E
C
O
Social
Reader
Keep
up
to
date
with
what’s
happening
in
the
world.
It’s
easy.
It’s
fun.
It’s
social.
Carlose
Lopez
www.carloselopez.com

8. B
E
C
O
Social
Reader
• B
E
C
O
is
a
personalised
news
service
that
sits
on
Facebook
and
delivers
the
latest
informa?on
on
reader
interests
from
PRISA
and
partner
sites
• B
E
C
O
learns
from
user
engagement,
what
s/he
clicks
on,
comments,
shares,
topics
s/he
likes
and
sources
s/he
values
Carlose
Lopez
www.carloselopez.com

9. B
E
C
O
How
it
works
Carlose
Lopez
www.carloselopez.com

10. B
E
C
O
Product
Features
• Read
stories
will
be
instantly
shared
with
friends
• Search
box
(channels,
topics,
sources)
• Homepage
is
updated
based
on
reader
ac?vity
and
what's
happening
in
the
world
• User’s
seZngs
page
• Available
on
Facebook,
iPhone,
iPad,
Android,
Windows
phone
and
email
Carlose
Lopez
www.carloselopez.com

11. B
E
C
O
Product
Wireframes
Carlose
Lopez
www.carloselopez.com

12. B
E
C
O
Product
Wireframes
Carlose
Lopez
www.carloselopez.com

13. B
E
C
O
Product
Wireframes
Carlose
Lopez
www.carloselopez.com

14. B
E
C
O
Product
Wireframes
Carlose
Lopez
www.carloselopez.com

15. B
E
C
O
Social
reader
• B
E
C
O
allows
PRISA
and
its
partners
to
share
its
content
on
Facebook;
reach
and
engage
with
a
larger
socially
powered
audience
• B
E
C
O
increases
traffic
to
PRISA
and
partners,
having
a
direct
impact
in
adver1sing
space
revenue
• B
E
C
O
is
accessible
on
mul1ple
devices
Carlose
Lopez
www.carloselopez.com

16. B
E
C
O
Business
Model
• B
E
C
O
uses
space
within
the
app
to
adver?se,
it
doesn’t
violate
Facebook’s
policy
• B
E
C
O
aggregates
digital
content
to
Facebook
• B
E
C
O
helps
readers
to
converse,
to
create
content,
increases
loyalty
• B
E
C
O
allows
to
grow
the
fan
base
Carlose
Lopez
www.carloselopez.com

17. B
E
C
O
Business
Model
• B
E
C
O
=
larger
audience
• B
E
C
O
=
more
traffic
• B
E
C
O
=
more
brand
engagement
/
loyalty
• B
E
C
O
=
more
aggregated
content
• B
E
C
O
=
more
User
Generated
Content
(UGC)
• B
E
C
O
=
more
adver?sers
• B
E
C
O
=
more
sponsors
• B
E
C
O
=
more
audience
insight
/
real
?me
data
Carlose
Lopez
www.carloselopez.com

18. B
E
C
O
Business
Opportunity
• Facebook
is
where
the
audience
is
Carlose
Lopez
www.carloselopez.com

19. B
E
C
O
Business
Opportunity
• Growing
smartphone
penetra?on
Carlose
Lopez
www.carloselopez.com

20. B
E
C
O
Business
Opportunity
• News
consump?on
has
a
poten?al
growth
Carlose
Lopez
www.carloselopez.com

21. B
E
C
O
Business
Opportunity
• Non-­‐computer
sources
of
traffic
Carlose
Lopez
www.carloselopez.com

22. B
E
C
O
Business
Opportunity
• News
are
being
accessed
using
mobile
devices
Carlose
Lopez
www.carloselopez.com

23. B
E
C
O
Business
Opportunity
• Social
media
is
used
as
a
source
for
news
Carlose
Lopez
www.carloselopez.com

24. Carlose
Lopez
www.carloselopez.com
Ideas
about
strategy,
digital,
marke?ng,
branding,
communica?on
and
e-­‐commerce