This document discusses pricing strategies for Beauregard Textile company's Triaxx-30 product. It considers announcing a price of $3 or $4 per yard and analyzes the impact on total contribution and on the competitor Calhoun and Pritchard, who may be showing a loss at $3 and could raise their own prices. Dropping Beauregard's price could negatively impact Calhoun and Pritchard, so alternative strategies are discussed to encourage price increases without antitrust issues.